Wilson targeted her magazine towards girls aged 11-15. She conducted research asking her target audience which colors would best suit a pop genre magazine, and incorporated their feedback of hot pink, bright yellow and blue into the magazine's color scheme. Wilson also used girly fonts with hearts and swirls, brightly lit photos, and colloquial language that would be understood by her younger target audience.

1. How did you attract/address
your audience?
Robyn Wilson

2. I tried to make sure that every
element of my magazine tried to
attract and address my audience.
My audience is girls ages between
11-15 years old.

3.  When I did my magazine genre research, I asked my
target audience what colours would best suit the Pop
genre.
 Due to the results I go, I have used hot pink, bright
yellow and blue as my house colours because these
best represent my audience.
Colour scheme

4.  I used a variety of fonts that would attract my
audience.
 These were typically ‘girly’ fonts that had hearts
dotting the i’s and were ‘swirly’
Fonts

5.  I tried to use brightly lit photos in my magazine to
make them seem more natural.
Photos

6.  I used a variety of colloquial phrases and words to try
to address my audience.
 My audience is less mature than an older audience so
I used words and phrases they would understand.
Language used