The document summarizes the results of a survey about music preferences. It asked questions to determine that the target audience for house and dance music is primarily female teenagers who enjoy parties. Their interests include parties, festivals, and socializing. Based on the results, an effective music video for this genre should feature scenes set at parties, festivals, or clubs showing characters in summer clothes enjoying themselves.
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2. Question 1:
My first question that I used in my questionnaires on
survey monkey was a basic question to get some important
information about the target audience. My first question
was asking the audience what their gender is, this would
give me an average and an idea to what gender this genre
of music appeals to.
From my results of this question I have fount out that the gender that this music genre of house and dance music
most appeals to is females.
My results show that the out of all of the people that answered my questionnaire 83.33% were females and only 16%
were male.
3. Question 2:
My second question in my questionnaire is asking the audience
what age bracket they fit into, this would give me a clear idea of
the age group that the genre of music appeals to.
After completing my questionnaire, my results from this
question show that all of the audience that completed my
questionnaire all fitted into the 17 or younger age bracket, these
results show me that the age group that this genre and type of
music appeals to is all teenagers of the age around 17, this is the
results that I was expecting to have because the dance music
genre of music is stereotypically appealing to the teenage age
group.
This meets the conventional elements of the music because this
type and genre of music is all based around parties and festivals,
which links with the age group of around 17 years old as these
are their interests.
4. Question 3:
My third question in my survey was getting the interests
of my target audience so I can see what appeals to my
specific audience.
From my results from this question it shows me that the
main interests of my target audience of this genre is
parties. This is very stereotypical for the genre because
this is the main theme and setting of all of the music
videos for this genre of music.
My results show me that 100% of all the people that
answered my questionnaire chose parties as their main
interest.
5. Question 4:
In question four I was trying to find out what the audience
would expect of their target audience so that when I was
making my own product I would know what to include and
what would appeal to the specific audience.
My results show the main things that appeal to the target
audience of this genre of music is parties, high beat tempo
music, exciting scenes and bright lighting.
From these results I now have a clear understanding of
what to include in my music video in order to meet the
expectations of this genre and also to make sure that I
appeal to my target audience successfully.
6. Question 5:
In question 5 I was asking the audience that
answered my questionnaire what they
expect the music video to include.
My results from this question show that the
things that the target audience for this genre
want to see the settings of festivals, a party
atmosphere and characters enjoying
themselves, which they suggested could be
on a holiday.
These results will help me when making my
music video because it will help me with
what to include, by asking people what they
want to see in this genre music I now have a
clear view of what is stereotypically seen in
the videos and therefore will use these ideas
in my own product.
7. Question 6:
In question six, I wanted to find out what
storyline would people most want to see in a
dance/house genre music video, this would
then help me to make sure that the storyline I
use in my product meets the target audiences
expectations.
My results from this question show me that the
storylines that the target audience want to see
is a party, a car race or a festival. The main idea
is to have a storyline of characters at a party or
festival which is very stereotypical for the
genre.
I will use these results to make sure that the
theme/storyline that my music video has is
appealing to the target audience.
8. Question 7:
In question seven, I asked the target audience what
setting they expect to have, this would help with
what setting to have in my music video to make sure
it is appealing to the target audience.
My results show that the settings that the target
audience would be appealed by is a nightclub, party
and festival which Is the main theme throughout my
results. However, 16% of the audience that answered
my questionnaire suggested a setting of a dessert
which is also stereotypical and this setting is used in
very modern music videos of this genre.
9. Question 8:
In question eight, I asked the target
audience what costumes they would
stereotypically see, this would help me with
my own product because it will help me to
choose costumes that are stereotypical for
the genre and also appealing to the target
audience.
My results show that the costumes that the
target audience would be appealed to in the
music video are bikinis, party attire and
summer clothes.
These results will help me with making my
product because I will be able to choose the
right costumes to appeal to my target
audience.