The document summarizes how the author attracted and addressed their audience for a magazine. They used images of a famous female teenage musician on the cover and inside pages to attract readers interested in her. They also advertised a contest to win concert tickets and used pull quotes to intrigue readers. Fonts and informal writing style made the magazine more personal and relatable. Bright, fun images of smiling models in fashionable clothes addressing the interests of the target pop/R&B music audience.