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Representation
           &
      Stereotyping
What is it and why is it important?
What Representation is….
Representation is about the relationship between people, places,
   events, ideas, values and beliefs in the world and their re-
           presentation (or mediation) in media texts
       e.g. the relationship between actual people seeking asylum
           in the UK and the ways in which tabloid newspapers
                        represent “asylum seekers”
What Representation is……….
representation is a selective process
any representation contains only a fraction of what could have been
presented
as a media audience, we are so used to reading media texts that
we can forget that a representation has been through a process of
selection and mediation
as media students, we need to be able:
    •to analyse a representation and the process that produced it
    •to evaluate the realism / accuracy / truth of representations, by
    deconstructing the texts
    •to consider the values behind the representation
    • to consider how different audiences make different readings of
    these representations.
how representation works
the media make categories of people, events and ideas


a representation of one of these contains the point of view and
values of those who made it

the elements of a representation are repeated to the point where
the representation comes to seem natural (the representation is
naturalized)


the text making the representation makes assumptions about its
audience


the audience is invited to identify with, or to recognise, the
representation (and the values behind it), but they may read the text
differently
types & stereotypes

read the handout on Representation by type and Stereotypes
(from David McQueen’sTelevision: a Media Student’s Guide)
•why do the media need to use types?
•make a definition and give an example of
       • A stereotype


highlight the key points that Tessa Perkins makes about
stereotypes
why representation is important
                  (and political)

most common representations in our culture reflect the interests
of the dominant interests in society
dominant groups have achieved their power and status
through complex processes of history, economics and social
politics
dominant groups tend to control institutions like government,
the law, education, the media – enabling them to sustain their
position
dominant groups promote themselves as “normal” while
marginalizing others as “different” or “abnormal”
subordinate groups have to struggle, often for a long time, to
challenge these representations and to gain recognition
Analysis of Stereotyping
& issues surrounding representation
Consider the representation & stereotypes (Essex) offered in the
                     following sequence.
                  - who is being represented?
               -how are they being represented?
         -why are they being represented in this way?
          http://www.youtube.com/watch?v=9zeoL5cIqJI
Analysis of Stereotyping
        & issues surrounding representation
How does this differ from the stereotypes/ representations offered of the
                        same group (age) here?

                         Why is it different?
         http://www.youtube.com/watch?v=sprSMdXK1MY
So how are these
representations constructed?

Let’s go back to the two extracts………

How do the micro elements (Cinematography, editing, sound &
mise-en-scene) work to construct the representations that we
uncovered?

The Only Way is Essex
http://www.youtube.com/watch?v=9zeoL5cIqJI

Made in Chelsea
http://www.youtube.com/watch?v=sprSMdXK1MY

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Representation Intro

  • 1. Representation & Stereotyping What is it and why is it important?
  • 2. What Representation is…. Representation is about the relationship between people, places, events, ideas, values and beliefs in the world and their re- presentation (or mediation) in media texts e.g. the relationship between actual people seeking asylum in the UK and the ways in which tabloid newspapers represent “asylum seekers”
  • 3. What Representation is………. representation is a selective process any representation contains only a fraction of what could have been presented as a media audience, we are so used to reading media texts that we can forget that a representation has been through a process of selection and mediation as media students, we need to be able: •to analyse a representation and the process that produced it •to evaluate the realism / accuracy / truth of representations, by deconstructing the texts •to consider the values behind the representation • to consider how different audiences make different readings of these representations.
  • 4. how representation works the media make categories of people, events and ideas a representation of one of these contains the point of view and values of those who made it the elements of a representation are repeated to the point where the representation comes to seem natural (the representation is naturalized) the text making the representation makes assumptions about its audience the audience is invited to identify with, or to recognise, the representation (and the values behind it), but they may read the text differently
  • 5. types & stereotypes read the handout on Representation by type and Stereotypes (from David McQueen’sTelevision: a Media Student’s Guide) •why do the media need to use types? •make a definition and give an example of • A stereotype highlight the key points that Tessa Perkins makes about stereotypes
  • 6. why representation is important (and political) most common representations in our culture reflect the interests of the dominant interests in society dominant groups have achieved their power and status through complex processes of history, economics and social politics dominant groups tend to control institutions like government, the law, education, the media – enabling them to sustain their position dominant groups promote themselves as “normal” while marginalizing others as “different” or “abnormal” subordinate groups have to struggle, often for a long time, to challenge these representations and to gain recognition
  • 7. Analysis of Stereotyping & issues surrounding representation Consider the representation & stereotypes (Essex) offered in the following sequence. - who is being represented? -how are they being represented? -why are they being represented in this way? http://www.youtube.com/watch?v=9zeoL5cIqJI
  • 8. Analysis of Stereotyping & issues surrounding representation How does this differ from the stereotypes/ representations offered of the same group (age) here? Why is it different? http://www.youtube.com/watch?v=sprSMdXK1MY
  • 9. So how are these representations constructed? Let’s go back to the two extracts……… How do the micro elements (Cinematography, editing, sound & mise-en-scene) work to construct the representations that we uncovered? The Only Way is Essex http://www.youtube.com/watch?v=9zeoL5cIqJI Made in Chelsea http://www.youtube.com/watch?v=sprSMdXK1MY