Mc d....final
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McDonald's entered the Indian market in 1995 and has since grown to become one of the largest food service organizations in the world with over 3,000 restaurants across 119 countries. [McDonald's is committed to quality across its operations through policies around food quality, cleanliness and hygiene, quality supply chain management, and customer service. It conducts regular quality checks and maintains strict standards for employee hygiene and food safety.] McDonald's sees opportunities for further growth in India through expanding into new markets while also facing threats from changing customer tastes and increasing competition.
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McDonald's began in 1937 as a barbecue drive-in restaurant in California founded by brothers Richard and Maurice McDonald. It was transformed into the McDonald's Corporation in 1954 under founder Ray Kroc. McDonald's operates restaurants through franchises, affiliates, or directly. The chain specializes in hamburgers and places emphasis on developing a menu customers want. It has locations in prime areas like malls and shopping complexes in big cities for accessibility.
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How to measure social impact & sustainability value a review of compelling new studies, impact methodologies, and case studies - 1
SM_McDonald's
The document provides an overview of McDonald's strategic management from 1955 to the present. It discusses key leaders and their contributions, such as Ray Kroc establishing the self-service and quick-service model in the 1950s. It also outlines challenges McDonald's faced, such as health concerns in the late 1990s/early 2000s. The document further analyzes McDonald's external environment, industry competitiveness, internal factors and provides a SWOT analysis. It concludes with strategies around vision, mission, operations, marketing, human resources, and more.
Similar to Mc d....final (20)
How to measure social impact & sustainability value a review of compelling ...
How to measure social impact & sustainability value a review of compelling ...
Mc d....final
- 1. Presented By : Ajay Kumar ( M-3) Ganesh (M-18) Hina Bajpai (M-20) Kirti Gupta (M-22) Rajeev Kumar (M-38) Smriti Rai (M-52)