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Lesson 5 - Semiotics
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- 2. Introduction to MediaLanguage Lesson 5: Semiotics
- 3. Learning Questions • Whatis denotation and connotation? • What is semiotics? • What is Roland Barthes theory on ‘Signification’ and ‘Myth’?
- 4. Definitions… Write definitions forthe following… • Semiotics • Denotation • Connotation
- 5. Definitions… Write definitions forthe following… • Semiotics – a system for analysing and deconstructing visual and moving images and words • Denotation • Connotation
- 6. Definitions… Write definitions forthe following… • Semiotics – a system for analysing and deconstructing visual and moving images and words • Denotation - the first and simplest level of meaning of an image • Connotation
- 7. Definitions… Write definitions forthe following… • Semiotics – a system for analysing and deconstructing visual and moving images and words • Denotation - the first and simplest level of meaning of an image • Connotation – the meaning attributable to an image beyond the obvious denotational level
- 8. Ferdinand de Saussure 1857- 1913 • Ferdinand de Saussure asked the question “why does a word mean what it means”? • He developed a system that could be applied to all “signs” not just words • He claimed that a sign was composed of three elements Signifier (sound, image etc) Signified (the concept) Referent (real item)
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- 11. What are theconnotations of these images?
- 12. DENOTE? CONNOTE? What yousee/hear What it is Noun What it means American flag/colours Cape Hands on hips Patriotic Superhero genre Strong and determined
- 13. Try it yourself! Discuss2 things that you can denote from one or more of the above images e.g. costume, colours shot type, posture etc. Then consider what your denotations could connote for example; about the genre, characters, storyline, target audience, themes etc. 1. 2.
- 14. Semiotics • In semiotics,denotation and connotation are terms describing the relationship between the signifier and its signified. A distinction is made between two types of signifieds: a denotative signified and a connotative signified. Most semioticians argue that no sign is purely denotative - lacking connotation.
- 15. Roland Barthes Media Studies:Key Theory Media Language
- 16. Roland Barthes’ Model •Extending on Saussure’s Langue, Barthes studied Popular Culture as a language in itself – looking for the meaning in the images or events themselves. • Barthes saw all culture as a text to be read • He argued that all objects or images were constructed to convey meaning
- 17. Roland Barthes • Theidea that meaning is created in texts through a process called ‘signification’ • Two levels of ‘signification’: Denotation (literal) Connotation (symbolic) • Meanings that are symbolic are often seen as ‘natural’ described by Barthes as ‘myths’.
- 18. What could themyths be attached these images?
- 19. What do thesecolours connote to you? Do any of your connotations link to cultural myths?
- 20. Riverdale What cultural myths couldyou attach to these images from Riverdale?
- 21. Gender roles inother cultures Gender roles aren’t fixed and vary in different cultures
- 22. Gender roles evolving inWestern cultures
- 23. The ‘myth’ attachedto gender roles still influence our culture
- 24. Reviewing Media Languageand Semiotics: Main Activity • Watch the following sequence • Fill in your works sheets with examples of media language (denotations) • Make links to what the media language is communicating (connotations) • Consider what myths are associated with what you have noted • Discuss in groups and share with the class
- 26. And finally… • Writedown 2 sentences about the semiotics of the clip • Use your completed sheet to help you • Try to use the key terms: denotation, connotation, signifier and signified, myth • Be prepared to share your ideas with the class