Week 1- 2
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In this session we discussed what media is and how media studies made the basic communication model more complex.
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Week3 - Production
This week we discuss about the relevance of studying production in media studies. From films to electronic devices, production helps us to understand how media involves labor.
MACS 101 - Representation
This week we discuss the role of representation in Media studies. We reflect on the role of language in communication, and we discuss how semiotics works on signs.
Week 5 - Content
This document provides an introduction to content analysis and representation in media studies. It discusses key concepts such as content, representation, and symbolic annihilation. It also provides examples of how content analysis is used to study patterns in media content and evaluate representations of gender, race and other groups. Specific studies analyzed the race/ethnicity of characters in 600 popular films from 2007-2013 and found underrepresentation compared to U.S. census data and that women and minorities tended to be trivialized, victimized or sensationalized.
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This document provides an overview of key concepts in political economy and media studies, as discussed in an introductory media studies course. It covers Marx's critique of capitalism and ideas of base and superstructure. It also discusses the Frankfurt School's view of mass culture and the concept of the culture industry. Other topics summarized include commodification, spatialization, structuration, media ownership and concentration, Hollywood integration, neoliberalism, privatization, and deregulation. Students are prompted to discuss and apply these concepts, such as by giving examples of commodified aspects of society or potential threats to democracy from media concentration.
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The document discusses several paradoxes of soft power in the current era:
1) While media globalization enables soft power strategies, theories of active audiences reject the transmission model of culture assumed by soft power.
2) Nation-states are leading soft power initiatives even as globalization is thought to weaken states.
3) Media seen as distant from governments may have more influence, but governments fund such media as cultural diplomacy.
4) Popular entertainment arguably has more soft power but governments invest in news and high culture.
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Week3 - Production
This week we discuss about the relevance of studying production in media studies. From films to electronic devices, production helps us to understand how media involves labor.
MACS 101 - Representation
This week we discuss the role of representation in Media studies. We reflect on the role of language in communication, and we discuss how semiotics works on signs.
Week 5 - Content
This document provides an introduction to content analysis and representation in media studies. It discusses key concepts such as content, representation, and symbolic annihilation. It also provides examples of how content analysis is used to study patterns in media content and evaluate representations of gender, race and other groups. Specific studies analyzed the race/ethnicity of characters in 600 popular films from 2007-2013 and found underrepresentation compared to U.S. census data and that women and minorities tended to be trivialized, victimized or sensationalized.
Week 4 - Political Economy
This document provides an overview of key concepts in political economy and media studies, as discussed in an introductory media studies course. It covers Marx's critique of capitalism and ideas of base and superstructure. It also discusses the Frankfurt School's view of mass culture and the concept of the culture industry. Other topics summarized include commodification, spatialization, structuration, media ownership and concentration, Hollywood integration, neoliberalism, privatization, and deregulation. Students are prompted to discuss and apply these concepts, such as by giving examples of commodified aspects of society or potential threats to democracy from media concentration.
Media and Globalisation Theories and Principles
This document provides an introduction to key concepts related to media and globalization, including definitions of media, ideology, culture, and power. It discusses medium theories and how technical infrastructure shapes social impacts. It also covers media markets and financing, the commodification of media content, and the relationship between media and policy/culture. New media technologies are discussed, particularly how they impact social arrangements.
Five paradoxes of soft power in a post globalization era
The document discusses several paradoxes of soft power in the current era:
1) While media globalization enables soft power strategies, theories of active audiences reject the transmission model of culture assumed by soft power.
2) Nation-states are leading soft power initiatives even as globalization is thought to weaken states.
3) Media seen as distant from governments may have more influence, but governments fund such media as cultural diplomacy.
4) Popular entertainment arguably has more soft power but governments invest in news and high culture.
5) Most soft power discussions focus on traditional media, but digital media may enable the most effective strategies.
Future of Media theory and research
The document discusses several key changes and developments in media theory and research over the past decade. Specifically: 1) A global community of researchers has emerged through international associations and collaboration. 2) Theory and research are increasingly specialized and published online or in specialized journals. 3) Students are educated with a common understanding of methods. 4) Conflict between researchers has dissipated and been replaced with respect and collaboration. 5) Leadership is now shared globally across associations and journals.
Renovating Media Economics
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This document discusses the relationship between globalization and the creative economy and culture. It examines whether globalization is necessary for the creative economy through analyzing cultural trade and comparative advantage. While globalization increases cultural exchange, it can also lead to an unequal economic order with some nations having cultural trade surpluses and deficits. The document also analyzes concepts like cultural imperialism, glocalization, media capitals, and the potential for US-China coproductions to strengthen China's soft power and film industry over the medium term. It questions whether political, economic and cultural power will remain interconnected in a globalized world or become more divergent.
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This chapter discusses the history of media research, current theories and research, and controversies in understanding media effects. It outlines the evolution of media research from early fears and propaganda studies to modern analyses of television effects and new media usage. Current theories examine powerful and minimal effects models as well as flow theories. Research perspectives include diffusion of innovations and cultural studies approaches. Understanding media impact is challenging due to limitations of research and distinguishing correlation from causation.
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This document discusses theories of cultural power and international broadcasting in the context of post-globalization. It addresses debates around the relationship between political-economic and cultural power. Some key topics discussed include the expansion of state broadcasting internationally and its justification in terms of "soft power" or cultural diplomacy. The concept of "soft power" and cultural imperialism discourses are examined. The document also discusses the "distribution fallacy" and the overstatement of influence that can occur when transmission models of communication are used to assess cultural impact. In concluding, it notes the interconnected and divergent views of political, economic, and cultural power and implications for understanding audience agency and new media in cultural power dynamics.
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This document provides an overview and objectives for a university course on news media and the internet. It discusses how media influences culture and reviews key concepts from the previous week, such as newsworthiness criteria. The document then covers topics like newspapers, public relations, persuasive advertising, and enduring values in American journalism. It emphasizes the social responsibilities of media and ethical considerations online. Students are assigned readings from the textbook and asked to complete short answer questions for the following week.
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- Joseph Nye's concept of soft power refers to a country's ability to attract and persuade others through its culture, political values, and policies. However, soft power is complex and depends on how target audiences interpret messages.
- China has pursued various soft power initiatives like hosting global events, scholarships, and expanding state-run media like CCTV and Xinhua internationally. However, theories of soft power have limitations like overemphasizing a transmission view of culture and not considering audiences as active interpreters.
- The effects of soft power strategies are uncertain as cultural products may be interpreted differently than intended and popular entertainment usually has more influence than state-supported "high culture".
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Public opinion is shaped by many factors including family, education, mass media, peers, and historic events. It is measured through polls, elections, and interest groups. The mass media functions to entertain, report news, and socialize while also providing a public forum. There are various types of media such as print, radio, television, cable, and the internet which can contribute to both the diversity and polarization of public opinion. Older media types are declining as audiences fragment across new platforms.
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This document discusses the political economy of mass media, which examines how media is produced, distributed, consumed, and how those aspects are related. It specifically looks at how media ownership, corporate advertising models, use of official sources, and ideological filters can shape media. Some key theories discussed include Noam Chomsky's propaganda model, manufacturing consent, and media hegemony, which look at how these factors influence media content and narratives.
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This document discusses global media studies and defines key concepts related to globalization and media. It examines how globalization impacts media through cultural homogenization and hybridity. Media are seen as both agents and products of globalization. The roles of various types of media ownership, content production, distribution and reception are explored. The document also summarizes debates around issues like cultural imperialism and Western domination of global news flows. It proposes studying media differences using indicators and models that consider factors like independence, plurality and accountability, as well as how political, economic and technological environments shape media systems.
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Audience theories
The three views of audiences according to Stuart Hall are:
1. The reflective view - The audience passively accepts the preferred meaning encoded by the media producer.
2. The intentional view - The media producer encodes the meaning into the media text and the audience decodes it as intended.
3. The constructionist view - The audience plays an active role in determining the meaning. The audience does not just accept the preferred meaning but can negotiate or oppose the meaning based on their own experiences and point of view.
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The document discusses several models of mass communication effects:
1. The hypodermic needle model suggests media can precisely inject ideas into passive audiences.
2. The magic bullet model from the 1940s-50s viewed media as a powerful influence on behavior change.
3. The two-step flow model proposes opinions spread from media to opinion leaders then to the public.
4. Cultivation theory argues heavy media exposure shapes viewers' perceptions of social reality.
5. Agenda-setting theory holds media influence public issues by deciding what is newsworthy.
Media globalization through localization
The document discusses media globalization and localization as concurrent phenomena. While globalization allows for widespread distribution of media through technologies like satellite television and the internet, localization emphasizes that people still consume media within a context of local culture and identity. The document also analyzes different perspectives on globalization, from those who see it as inevitable to those who believe its impacts can be transformed through local and national influences.
Guerrero, manuel public-connection-civic-deliberation-salzburg-2015
This document summarizes the findings of a 2003-2006 study on media consumption and public engagement. The study was replicated across Europe, the Americas, and New Zealand. It used both quantitative (surveys) and qualitative (interviews, diaries) methods to examine how people understand and engage with public issues through their media diets. Key findings included that digital media do not replace traditional sources; social media consumption does not imply online deliberation; and communicative deliberation does not necessarily lead to political engagement. The study also found that traditional models in political science do not fully capture new forms of participation emerging online.
Revise case studies
This document provides guidance for students on revising case studies and examples for an exam. It instructs students to:
1. Narrow down case studies and examples from class material to focus on for memorization.
2. Make links from the examples to media issues, language, and theory.
3. Present their revised examples and links as a poster.
Media and globalization
This document provides an overview and discussion of topics related to media and globalization. It discusses definitions of globalization, inequalities created by globalization, cultural imperialism vs cultural globalization, the role of global media and news agencies, the impact of new technologies like the internet, and the digital divide debate. It also summarizes several scholars' perspectives on these issues and how globalization has impacted cultural exchange and the spread of information worldwide.
Media effects revision - mass media section A2
This document summarizes four models of media effects:
1) Uses and Gratification Model - Views audiences as active in choosing media to fulfill needs and shape identities. It recognizes audience power but ignores social factors.
2) Cultural Effects Model - Views media as tool of dominant groups to gradually influence audiences based on factors like class, gender, ethnicity.
3) Hypodermic Syringe Theory - Views audiences as passive, with media having immediate effects on behavior. It does not recognize outside influences.
4) Two Step Flow Model - Views influence as from media to opinion leaders to audiences, recognizing audiences are not entirely passive but still assumes media ultimately shapes opinions. It does not fully recognize independent audience views.
Reconsidering Media Economics Moscow State University presentation Oct 2014
Reconsidering Media Economics: Presentation to Faculty of Journalism. Lomonosov Moscow State University
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This document provides an overview and syllabus for Professor Eric Luther's COMM 101: Understanding Mass Media course. It outlines the course objectives to introduce students to the basics of mass media and develop their media literacy skills. The document discusses the course topics, assignments, grading structure, materials, and policies. It also provides background on mass media channels and messages, the influence of technology and convergence on media, and possibilities for future media channels.
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This document provides an agenda and content for a class on mass communication and media literacy. It discusses key concepts such as the definition of communication, mass communication, culture and how they are interrelated. It also covers topics like media convergence, media piracy, changes in the mass media business model, and trends in mass communication processes. The focus is on helping students understand the role of media in informing and shaping culture and reality, as well as developing media literacy. Study questions are included to facilitate discussion.
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This document discusses the relationship between globalization and the creative economy and culture. It examines whether globalization is necessary for the creative economy through analyzing cultural trade and comparative advantage. While globalization increases cultural exchange, it can also lead to an unequal economic order with some nations having cultural trade surpluses and deficits. The document also analyzes concepts like cultural imperialism, glocalization, media capitals, and the potential for US-China coproductions to strengthen China's soft power and film industry over the medium term. It questions whether political, economic and cultural power will remain interconnected in a globalized world or become more divergent.
Mm ch 02
This chapter discusses the history of media research, current theories and research, and controversies in understanding media effects. It outlines the evolution of media research from early fears and propaganda studies to modern analyses of television effects and new media usage. Current theories examine powerful and minimal effects models as well as flow theories. Research perspectives include diffusion of innovations and cultural studies approaches. Understanding media impact is challenging due to limitations of research and distinguishing correlation from causation.
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This document discusses theories of cultural power and international broadcasting in the context of post-globalization. It addresses debates around the relationship between political-economic and cultural power. Some key topics discussed include the expansion of state broadcasting internationally and its justification in terms of "soft power" or cultural diplomacy. The concept of "soft power" and cultural imperialism discourses are examined. The document also discusses the "distribution fallacy" and the overstatement of influence that can occur when transmission models of communication are used to assess cultural impact. In concluding, it notes the interconnected and divergent views of political, economic, and cultural power and implications for understanding audience agency and new media in cultural power dynamics.
Mm ch 01
This document provides an overview of key concepts in media literacy. It discusses what media literacy is, different types of media like print, broadcast and digital, and models of communication including traditional mass communication models and converged media models. It also outlines several career paths related to media like journalism. Finally, it covers the media industries, how they have changed over time due technological innovations, and current issues around media ownership, government regulation, and legal/ethical controversies.
Influencer marketing strategy - module 2 lesson 1
The document discusses the evolution of communication models from the hypodermic needle model to the two-step flow model which recognizes the influence of opinion leaders. It then outlines a case study where an organization created a compelling documentary about its program and engaged local influencers to share the content, generating significant participation in the program. The importance of creating ideas and content worth spreading is highlighted as influencers help spread ideas that can change views and start a sharing effect.
Hum 186 wk 4
This document provides an overview and objectives for a university course on news media and the internet. It discusses how media influences culture and reviews key concepts from the previous week, such as newsworthiness criteria. The document then covers topics like newspapers, public relations, persuasive advertising, and enduring values in American journalism. It emphasizes the social responsibilities of media and ethical considerations online. Students are assigned readings from the textbook and asked to complete short answer questions for the following week.
Soft power cultural studies post globalization
- Joseph Nye's concept of soft power refers to a country's ability to attract and persuade others through its culture, political values, and policies. However, soft power is complex and depends on how target audiences interpret messages.
- China has pursued various soft power initiatives like hosting global events, scholarships, and expanding state-run media like CCTV and Xinhua internationally. However, theories of soft power have limitations like overemphasizing a transmission view of culture and not considering audiences as active interpreters.
- The effects of soft power strategies are uncertain as cultural products may be interpreted differently than intended and popular entertainment usually has more influence than state-supported "high culture".
Public opinion and the mass media powerpoint
Public opinion is shaped by many factors including family, education, mass media, peers, and historic events. It is measured through polls, elections, and interest groups. The mass media functions to entertain, report news, and socialize while also providing a public forum. There are various types of media such as print, radio, television, cable, and the internet which can contribute to both the diversity and polarization of public opinion. Older media types are declining as audiences fragment across new platforms.
Political Economy of Mass Media
This document discusses the political economy of mass media, which examines how media is produced, distributed, consumed, and how those aspects are related. It specifically looks at how media ownership, corporate advertising models, use of official sources, and ideological filters can shape media. Some key theories discussed include Noam Chomsky's propaganda model, manufacturing consent, and media hegemony, which look at how these factors influence media content and narratives.
Global media studies
This document discusses global media studies and defines key concepts related to globalization and media. It examines how globalization impacts media through cultural homogenization and hybridity. Media are seen as both agents and products of globalization. The roles of various types of media ownership, content production, distribution and reception are explored. The document also summarizes debates around issues like cultural imperialism and Western domination of global news flows. It proposes studying media differences using indicators and models that consider factors like independence, plurality and accountability, as well as how political, economic and technological environments shape media systems.
Mass communication: A critical, social scientific and cultural approach
Chapter 1: Mass Communication: A Critical Approach Chapter 15: Social Scientific and Cultural Approaches to Media Research Campbell, R., et al. (2011). Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.3-29, p.420-443
Audience theories
The three views of audiences according to Stuart Hall are:
1. The reflective view - The audience passively accepts the preferred meaning encoded by the media producer.
2. The intentional view - The media producer encodes the meaning into the media text and the audience decodes it as intended.
3. The constructionist view - The audience plays an active role in determining the meaning. The audience does not just accept the preferred meaning but can negotiate or oppose the meaning based on their own experiences and point of view.
ITFT-MEDIA Media & globalization
The document discusses the media and globalization. It defines different types of media such as print media (newspapers, magazines) and electronic media (radio, television, films). It then defines globalization as the integration of economies, societies and cultures through communication, transportation and trade. The media plays a key role in globalization by spreading ideas across borders, though this can lead to both homogenization and diversification of cultures. A small number of large media companies dominate distribution of information worldwide. The media influences public opinion and can shape perceptions on important issues and events. Exposure to violence in media can also impact children's development.
Media Effects
The document discusses several models of mass communication effects:
1. The hypodermic needle model suggests media can precisely inject ideas into passive audiences.
2. The magic bullet model from the 1940s-50s viewed media as a powerful influence on behavior change.
3. The two-step flow model proposes opinions spread from media to opinion leaders then to the public.
4. Cultivation theory argues heavy media exposure shapes viewers' perceptions of social reality.
5. Agenda-setting theory holds media influence public issues by deciding what is newsworthy.
Media globalization through localization
The document discusses media globalization and localization as concurrent phenomena. While globalization allows for widespread distribution of media through technologies like satellite television and the internet, localization emphasizes that people still consume media within a context of local culture and identity. The document also analyzes different perspectives on globalization, from those who see it as inevitable to those who believe its impacts can be transformed through local and national influences.
Guerrero, manuel public-connection-civic-deliberation-salzburg-2015
This document summarizes the findings of a 2003-2006 study on media consumption and public engagement. The study was replicated across Europe, the Americas, and New Zealand. It used both quantitative (surveys) and qualitative (interviews, diaries) methods to examine how people understand and engage with public issues through their media diets. Key findings included that digital media do not replace traditional sources; social media consumption does not imply online deliberation; and communicative deliberation does not necessarily lead to political engagement. The study also found that traditional models in political science do not fully capture new forms of participation emerging online.
Revise case studies
This document provides guidance for students on revising case studies and examples for an exam. It instructs students to:
1. Narrow down case studies and examples from class material to focus on for memorization.
2. Make links from the examples to media issues, language, and theory.
3. Present their revised examples and links as a poster.
Media and globalization
This document provides an overview and discussion of topics related to media and globalization. It discusses definitions of globalization, inequalities created by globalization, cultural imperialism vs cultural globalization, the role of global media and news agencies, the impact of new technologies like the internet, and the digital divide debate. It also summarizes several scholars' perspectives on these issues and how globalization has impacted cultural exchange and the spread of information worldwide.
Media effects revision - mass media section A2
This document summarizes four models of media effects:
1) Uses and Gratification Model - Views audiences as active in choosing media to fulfill needs and shape identities. It recognizes audience power but ignores social factors.
2) Cultural Effects Model - Views media as tool of dominant groups to gradually influence audiences based on factors like class, gender, ethnicity.
3) Hypodermic Syringe Theory - Views audiences as passive, with media having immediate effects on behavior. It does not recognize outside influences.
4) Two Step Flow Model - Views influence as from media to opinion leaders to audiences, recognizing audiences are not entirely passive but still assumes media ultimately shapes opinions. It does not fully recognize independent audience views.
Reconsidering Media Economics Moscow State University presentation Oct 2014
Reconsidering Media Economics: Presentation to Faculty of Journalism. Lomonosov Moscow State University
16 October 2014
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Let’s Get Social!
Discussion Title
Prepare: There is no shortage of social media platforms that exist for us to communicate directly and indirectly with each other. For this assignment, we will focus on Facebook, Twitter, and YouTube. This discussion requires that you establish an account for each of the platforms. If you already have one, create a separate one specifically for this assignment so you can share your links with others in the class. If you are a Journalism and Mass Communication major, your profile will be used in other courses as you progress through the program. You will also need to read the following about these forms of social media:
· Facebook 101
· Anatomy of a Tweet
· About YouTube
·
Reflect: Once you have established your social media presences, reflect on the following questions:
· Was the setup straightforward?
· How much personal information did you have to provide?
· How do you perceive the usefulness of each platform on a personal and professional level?
·
Write: Now that you have critically thought about the process of setting up and using these social media platforms, write a 200- to 250-word blog post about your experience with setting them up. In your post, you must include at least one credible source of information that is related to at least one of the questions to support your ideas. Include a byline at the beginning of your blog post. At the end of your blog, include a full reference for all sources cited in the body of your blog. All citations and references must adhere to APA style guidelines as outlined in theAshford Writing Center. View theFormatting Stories and Blogs document for assistance with formatting your blog.
Check It! Your blog must be submitted throughGrammarly prior to submission.
Respond to Peers: After you have written your blog, read the blogs of your peers and post a comment to at least three other bloggers about their experiences in setting up and using their social media presences. Your comments should address them by name, be between 50 and 75 words in length, and must include your name at the end of each response.
W4 Assignment 2
Use the Week 4 research template to complete the following assignment tasks.
· Choose the assigned research articles from W2 Assignment 2. Describe the sample with demographics, data collection process, and identification of variables; sampling design; instruments, tools, or surveys.
· Summarized the discussion about the validity and reliability of the instruments, tools, or surveys.
· Discussed legal/ethical concerns.
· NOTE: If a component is absent, student receives a zero for that component.
Cite all sources in APA format
Articles
Bortz, A., Ashkenazi, T., & Melnikov, S. (2015). Spirituality as a predictive factor for signing an organ donor card. Journal of Nursing Scholarship, 47(1), 25-33. doi: 10.1111/jnu.12107
Dinkel, S., & Schmidt, K. (2015). Health education needs of incarcerated women.Journal of Nursing Scholarship, 46(4), 229-234. d ...
4. audience reception
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- How audiences process and make meaning from media texts, including Stuart Hall's theories of encoding/decoding as preferred, oppositional, negotiated, or aberrant readings.
- How audiences are affected by media texts according to media effects theories versus being active in using media to fulfill needs as per uses and gratifications theory.
- How audience consumption has changed from mass audiences of broadcast media to narrowcast and peer-to-peer sharing as audiences fragment across multiple platforms.
Media and information literacy
The document summarizes key concepts related to literacy, media literacy, information literacy, and knowledge societies. It discusses definitions of literacy from being able to read and write to a more expanded concept. Media literacy is defined as the ability to access, analyze and respond to various media. Information literacy involves being able to locate, evaluate and use information effectively. A knowledge society focuses on using information to build and apply knowledge for development. Various sources and formats of information are also outlined.
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Week 1- 2
- 1. Intro to the Media Fall 2016 – MACS 101
- 2. Keywords P r o d u c t i o n P o l i t i c a l E c o n o m y E f f e c t s R e p r e s e n t a t i o n C o n t e n t a n a l y s i s A l t e r n a t i v e M e d i a A u d i e n c e s
- 3. Media • It is the plural of medium …
- 4. Medium M i n a C r a n d o n
- 5. Media • “Within media studies, the term media refers to the broad set of communication technologies that allow people to communicate with each other -- such as social media, television, movies, and newspapers.” https://mediaspace.illinois.edu/media/MACS+eT ext+Chapter+1+Montage/1_o0t8th3c
- 7. • Blockbuster movies • Ads campaigns • Viral videos • Public service announcements
- 8. • Ideally media would mediate between the human being and the outcome … • However … it is very difficult to predict media outcomes, interpretations, preferences.
- 9. Basic Model Sender Message Receiver
- 10. Class activity • Read the definitions • Which one is the one you think was easier to understand? • Which one is the one you think was more complicated?
- 12. Corporations Message Consumer Production Circulation Consumption Political Economy
- 13. Producer Message Consumer Contents Political Economy
- 14. Producer Totally Agree Production Circulation Consumption Representations Totally Disagree Agree
- 16. Producer Message Consumer Contents Political Economy Effects
- 17. Producer Consumer Production Circulation Consumption Alternative Media Producer
- 18. Writing Assignment 1 • 1. Read the definitions posted in this week resources. As we discuss in class write about the easiest and most difficult to understand and why. (150-200 words) • 2. Write about three media examples (tv shows, movies, songs, books, media devices) that you consider relevant for understanding the link between media and culture. Explain Why (150-200 words) (choose those that might interest you for you final essay) • Chapter assignments must be written 12-point font, Times New Roman, double-spaced with 1-inch margins and stay within the required word count • All assignments must be uploaded as a .doc/.docx file.