Downloaded 13 times
Uploaded byKim Fyson
Representation
The document discusses key concepts in media studies including representation, mediation, and stereotypes. It provides definitions and explanations of these concepts with the following key points: 1. Representation is how media presents the real world to audiences through various texts like films, photos, etc. and involves the construction of meanings. 2. Mediation is the process by which a media text represents an idea to an audience, and involves selection, organization, and focusing of elements. 3. Stereotypes are widely circulated ideas about social groups that media relies on as a shorthand for audiences, though they may overgeneralize groups.
More Related Content
Representation
- 1.
- 2. A media Studies KeyConcept
- 3. A media Studies KeyConcept Re-presentation
- 4.
- 5. Representation is… The processby which the media presents the “real world” to an audience
- 6. Media texts construct meaningsabout the world…
- 7.
- 8.
- 9. • photographs • films •websites
- 10. • photographs • films •websites • posters
- 11. • photographs • films •websites • posters • television programmes
- 12. all texts helpingus to make sense of the world
- 13. they construct meaning andre-present the world
- 14.
- 15.
- 16. stereotypes What are they? Whyare they important?
- 17. stereotypes a form ofrepresentation in which groups of people are characterised by attributing to them qualities that some individuals possess and which later become associated with the whole group.
- 18. a stereotype -punks
- 19. a stereotype -punks
- 20. a stereotype -punks
- 21. a stereotype -punks punks are associated with safety pins in their clothes, body piercings, Mohican hair cuts and aggressive behaviour. This is a stereotype of a punk
- 22. a stereotype -punks punks are associated with safety pins in their clothes, body piercings, Mohican hair cuts and aggressive behaviour. This is a stereotype of a punk
- 23. but many punksare not like this and many people who dress and behave this way are not punks.
- 24.
- 25.
- 26.
- 27.
- 28. stereotypes widely circulated ideasabout particular social groups
- 29. stereotypes widely circulated ideasabout particular social groups
- 30. stereotypes widely circulated ideasabout particular social groups
- 31. stereotypes widely circulated ideasabout particular social groups
- 32. stereotypes widely circulated ideasabout particular social groups
- 34. ACTIVITY Working in pairs, use Google images to find another typical stereotype and then show that it is not always true
- 36. stereotypes Why are theyimportant?
- 37. stereotypes they are anessential tool for media producers
- 38. stereotypes they are anessential tool for media producers this means that they are essential for you in your practical coursework
- 39. stereotypes they are anessential tool for media producers they are essential for you in your practical coursework
- 40. stereotypes used as ashorthand to condense what could be a lot of complex information and detail into a character who is easily recognised and understood
- 41. stereotypes used as ashorthand to condense what could be a lot of complex information and detail into a character who is easily recognised and understood
- 42. stereotypes used as ashorthand to condense what could be a lot of complex information and detail into a character who is easily recognised and understood
- 43. stereotypes An essential toolfor media producers because they make it easier for the audience to understand the character and his or her role in the text
- 45. 4 The characteristics of a stereotype
- 46. stereotype characteristics categorisation and evaluation 1 of the group being stereotyped
- 47. stereotype characteristics emphasis on some easily 2 grasped features of the group, suggesting that these are the cause of the group’s position
- 48. stereotype characteristics A tendency to evaluate the 3 group negatively
- 49. stereotype characteristics A tendency to evaluate the 3 group negatively (not always the case)
- 50. stereotype characteristics an insistence on absolute 4 distances and boundaries (from other groups) where the idea of a spectrum of difference is more appropriate
- 52. representation is… not justabout how we see people, places and objects but how we interpret what we see
- 53. representation is… not justabout how we see people, places and objects but how we interpret what we see
- 54. interpretation… depends as muchon who we are as what we, see, hear or read.
- 55. interpretation… we all seethings differently
- 56. We all seethings differently, depending on…
- 57. We all seethings differently, depending on… • our culture
- 58. We all seethings differently, depending on… • our culture • our education
- 59.
- 60.
- 61. How accurate are representations? Whatis the truth?
- 62. How accurate are representations? Whatis the truth? Is it possible to be wholly accurate?
- 64. A film representationof a character consists 4 of at least factors
- 65. representation consists of… the character - gender, 1 ethnicity, age, sexuality and look
- 66. representation consists of… the collective cultural 2 background and views of the producer/director and institution
- 67. representation consists of… the audience’s reaction 3 to the character
- 68. representation consists of… the audience’s reaction 3 to the character (also depends on cultural background)
- 69. representation consists of… When and where the 4 representation takes place.
- 70. representation consists of… When and where the 4 representation takes place. Cinema/home/laptop/ classroom/friend’s house, etc.
- 71. representation consists of… When and where the 4 representation takes place. (the viewing context)
- 72. How far canwe trust the representation to be an accurate portrayal?
- 73. In whose interestis it that the representation is made in this way?
- 74. How do werelate to the representations?
- 76.
- 77. mediation The process bywhich a media text represents an idea, issue or event to an audience
- 78. a real event mediation audience
- 79. mediation Seeing something througha lens changes the perspective, shape and size of a person and so how the audience perceives that person. It has been mediated
- 80. 3 There are to mediation elements
- 81. mediation… SELECTION 1 Whatever ends up on the screen much more will have been left out
- 82. mediation… ORGANISATION 2 the various elements will be organised carefully in ways that real life is not
- 83. mediation… ORGANISATION 2 real life is chaotic and often random – film and TV is not
- 84. mediation… ORGANISATION 2 real life is chaotic and often random – film and TV is not this leads to…
- 85. mediation… FOCUSING 3 The audience is encouraged towards concentrating on one aspect of the text in favour of the others.
- 86. mediation… FOCUSING 3 Panning, zooming, cutting to a close-up, directing the audience’s attention
- 87. mediation is … • SELECTION
- 88. mediation is … • SELECTION • ORGANISATON
- 89. mediation is … • SELECTION • ORGANISATON • FOCUSING
- 90. mediation is … • SELECTION
- 91. mediation is … • SELECTION • EMPHASIS
- 92. mediation is … • SELECTION • EMPHASIS • CONTROL
- 93. making any mediatext is… • SELECTION • EMPHASIS • CONTROL