This document outlines the holistic approach to delivering student services for online learners at the Regents Online Campus Collaborative (ROCC), the 6th largest system of higher education in the US. It discusses ROCC's vision, mission, and enrollment data. It also identifies retention as the #1 challenge for online student services and proposes addressing the 60% online failure rate through 5 variables: course content, design, delivery, instruction, and participants. Finally, it outlines enhancements to online student services including orientation, faculty awareness, student involvement, and career services.