Dhananjoy Kr. Nath is an experienced sales and marketing professional with over 8 years in the FMCG sector, currently working as an Area Sales Manager at Emami Limited. His expertise includes business development, channel management, and key account management, along with a history of significantly increasing sales revenues. Nath has a strong educational background in finance and marketing, complemented by training in sales productivity and rural market development.

1. DHANANJOY KR. NATH
Mobile: +91 9435592210 / Tel.: 7578860 (R) / E-Mail: nathdhananjoy26@gmail.com
JOB OBJECTIVE
Seeking managerial assignments in Sales & Marketing / Operations / Brand Management with a leading organisation
Location Preference: Anywhere.
PROFILE SUMMARY
 Offering 8+ years of experience in FMCG industry covering Sales & Marketing, Business Development,
Channel Management, Customer Relationship Management
 Currently associated with Emami Limited as Area Sales Manager – FMCG Division
 Proficient in increasing sales revenues, developing profitable & productive business relationships and building
an extensive client base; distinction of accomplishing multi-fold revenue increase
 Possess accomplished qualifications in capturing market opportunities for accelerating product
launch/promotions and brand management activities
 Adept in managing merchandising activities
 Skilled in implementing sales promotion plans, events as well as other ATL & BTL activities to generate sales fo r
achievement of targets.
 Conversant with the concepts of Channels ,Direct Sales, B2B & B2C ,MT Sales
 An impressive communicator with honed leadership & problem solving skills
AREAS OF EXPERTISE
Sales & Marketing
 Driving business growth through identification & penetration of new market segments for attainment of targets
with a view to optimise revenue in across Channels.
 Tapping areas of growth & proposing new projects to the management to capitalize on such opportunities through
market intelligence activities
Business Development
 Forecasting sales targets and executing them in a given timeframe thereby enhancing existing clientele
 Interpreting the competition after in-depth analysis of market information to fine-tune the marketing execution
strategies and escalate business volumes.
Channel Management
 Networking with reliable dealers/ retail channel partners resulting in deeper market penetration and reach
 Developing and appointing new business partners to expand product reach in the market; wo rking in close
interaction with the dealers & distributors to assist them to promote the product
Key Account Management
 Initiating and developing relationships with key decision makers in target organisations for business development
 Identifying prospective clients from various sectors, generating business from the existing ones, thereby achieving
business targets
ORGANISATIONAL EXPERIENCE
Since Apr’16: Emami Ltd., Guwahati Branch as Area Sales Manager – FMCG Division
Products: Personal Care & Skin Care Products, Home Care Products, Ayurvedic Medicines.
Areas Assigned: Assam and Other NE sates.
Role:
 Steering activities for promoting and selling products included in the Emami Ltd.’s portfolio in the assigned areas
with a team of 4 Payroll Area Sales Executive
 Taking initiatives for developing new business in rural areas; leading sales & distribution networks of FMCG
businesses in rural and Urban markets for revenue expansion
 Involved in streamlining the existing and implementing new S&D processes for managing ongoing and emerging
business needs of rural markets
 Chalking out & implementing trade marketing & distribution plans at outlet level for achieving sales expectations

2. KEY FOCUS AREAS:
 Sales focus.
 Team Management.
 TRADE MARKETING & DISTRIBUTION plans.
 Implementation of Brand input plans.
 Stock control.
 HORECA & Institutional sales.
 Competitive feedback.
 WHOLESALE DEALER/Stockiest/Super Stockiest operations.
 Code of conduct and statutory compliance.
 Systems and Process maintaining and Training and Development.
 New Business Opportunities.
 Planning& implementation newS&Dprocesses tomanage ongoingand emerging business needs.
Current Responsibilities:
 Responsible for planning and distribution of sales targets Sales Rep wise/ SKU wise/ Distributor wise/ Route wise .
 Maintaining daily sales, performing gap analysis vis-à-vis targets and take corrective actions.
 Ensuring timely submission of Returns and good performance of Sales Area I n charge and adherence of S&D Plan.
 Providing quality Training and guidance and motivation to Sales Team for delivering high performance.
 Ensuring achievement of targeted MOM growth and YTD growth targets .
 Sending various tracking reports to HO like , PRODUCTIVITY, SALES POSITION REPORT, INVESTEMENT CONTROL, and
DSRs etc.
 Monitoring the performance of the channel partners and takes corrective actions accordingly.
 Identifying and networking with reliable channel partners to have deeper market reach.
 Maintaining inventory levels with channel partners to ensure timely deliveries
 Mapping client’s requirements and providing them expert advisory services pertaining to selection of right products.
 Identifying prospective clients, generating business from the existing clientele, thereby achieving business targets.
 Implementing sales promotion plans &newstore concepts to generate sales for achievement of targets; coordinating the in-store
promotional activities for new releases & special products.
 Responsible for implementing promotional activities like Hoarding fixation & advertisement & putting up banner.
 Maintaining healthy & cordialrelationships with the clients for expanding business &resolving the queries & complaints for high
customer satisfaction.
 Motivating the team andensuring each fieldofficer makes the at least the minimum number of calls per beat andincrease the % o f
Productive calls.
 Conceptualizing andimplementing sales &marketing for RealEstate sales plans in tune with macro business plans, thereby
achieving profitability.
 Providing input to Trade Marketing andensuring effective communication andimplementation of Trade input.
 Forecasting /Budgeting andeffective stockandFund Control.
Highlights:
At Emami Limited, Guwahati : Apr 2016 to present
 Positively appointed 3 (three) Distributors for driving growth & increasing coverage .
 Implementations of S&D plan.
Highlights:
At Dabur India Ltd., Guwahati. : May 2013 to Apr 2016
 Positively appointed 7 new dealers and 49 sub dealers for increasing coverage and GROWTH.
 Contribution In Foods business was highest in east.
 Completed coverage plan up to all 10k markets of NE.
 Handling largest Territory in North East for Dabur Business in termsof value and Vol.
 Rated “Good “in 13-14 & “Strong” in 14-15 and 15-16 performance appraisal.
 Completed 100% infrastructure development Plan.
 Achieved 100% New Product Launch Target & Development year plan .
 MoM Branch, accuracy in forecast is 95%+
 Begged“ SPOT” award for delivering Best Performance Year 2014-15

3. Highlights:
At ITC Ltd, Guwahati : June 2008 to May 2013
ITC Ltd: Guwahati Marketing Branch, which caters entire North East
Growth Path:
Jul’08-Jul’09 Sales Trainee
May’09-May’13 Area Executive
Area of Operations: Tripura, Upper Assam, Arunachal Pradesh, Tezpur, Nagaon, North Bank, Aizawl, Barak Valley,
Guwahati and Kolkata
Role:
 Handled sales of the products for achieving the set targets
 Oversaw brand management activities for establishing Personal Care business
 Engaged in the appointment of new stockist for expanding the dealer network
 Received “Good” rating in the 1st
, 2nd
and 3rd
performance appraisal
 Registered 2nd
highest growth in the Personal Care Business in terms of volume & value in North East Market
 Significantly contributed towards making Tripura as the highest value & volume generating market for ITC’s
Personal Care Business in North East market
 Stood 1st in ITC Star Wars Quiz Competition in 2011 and 2012
 Adjudged as the Runners-up in ITC Star Wars Quiz Competition for the years 2012 and 2013
 Got promoted as H2 Manager from H1 in 2011
 Demonstrated abilities in making ITC’s soap brand as the market leader in mid–pop segment for North East region
 Experience in dealing RTE & Tobacco products all channels and institutions
ACADEMIC DETAILS
Year Degree Institution
2003 10TH
SHC school, Nagaon-
2005 10+2 KaloaborCollege,Nagaon-
2008 B.Com. (Finance) Guwahati Commerce College, Guwahati-
2012 MBA (Marketing) Vinayak Mission University, Tamil Nadu-
TRAININGS ATTENDED
 Merchandizing and Sales
 Productivity Increment
 How to Develop Rural Markets for Sales and Marketing
 Basic SAP Application
 How to Develop Rural Salesman to increase the productivity
CO-CURRICULAR ACTIVITY
 Bagged 1st
Position in Inter-school Quiz Competition in 2001
IT SKILLS
 MS Office
 Tally 2007
 SAP
 Lotus Note
 Data Managing Software
PERSONAL DETAILS

4. Date of Birth : 17th
of May, 1987
Languages Known : Hindi, English, Bengali and Assamese
Address : South Sarania, Ulubari, Guwahati, Assam