Sonu Sharma has over 7 years of experience in business development in the consumer electronics and IT hardware industries. He is currently a Business Manager at IFB Industries Ltd handling sales and marketing of washing machines, refrigerators, ACs, and other appliances in Delhi. Previously, he held sales roles at HCL Infosystems Ltd and Videocon Industries Ltd. He is seeking a role where he can contribute to organizational growth through dedication and skills in sales, marketing, business development, and relationship management.

1. Curriculum Vitae
SONU SHARMA
Email:sonu10051@gmail.com
Mobile: 9818665860
Business Development Experience of 7.5 years in Consumer
Electronics & IT Hardware Industry.
JOB OBJECTIVE
To contribute to the growth of the organization that I serve with well directed goal, extreme
dedication, desired skills and knowledge.
WORK EXPERIENCE
Organisation -IFB INDUSTRIES LTD
Designation -Business Manager
Duration -FEB 2014 to Till date
Reporting -Business Head
Product -Washing Machine , Refrigerator , AC, Microwave oven ,Dryer ,Dishwasher
Profile -Channel Sales, Key Account Manager for Consumer and Commercial Products.
Area -Delhi
Working with IFB INDUSTRIES LTD . Handling, Sales & Marketing for Washing Machine,
Refrigerator, AC, Microwave oven, Dryer, Dishwasher Business in Delhi Market .
Retail, Channel Management and Business Development:
• A proactive planner with abilities in identifying and penetrating new market segments, promoting products for business
excellence.
• Proficient in managing Operations & developing healthy relationship with the clients for generating business and leading
workforce towards accomplishing business and corporate goals.
• Team handling with strong analytical, problem solving & organizational abilities and possessing excellent
communication, relationship management, and team building skills.
• Establishing strategic alliances / tie-ups with financially strong and reliable Indirect Channel (Distributors / Dealers /
Retailers), resulting in deeper market penetration and reach.
• Sales forecasting & Inventory management by ensuring optimum inventory levels with channel partners. Implementing
effective strategies to maximize sales and accomplishment of revenue / collection targets
• Analyzing business potential, conceptualizing sales strategies & augmenting turnover to achieve targets. Identifying,
qualifying and pursuing business opportunities through market surveys & universe mapping.
• Currently handling 60 CR business annually through Distributors and Direct dealers with help of 5 Sales Executive.
Sales and Collection:
• Sales and collection target achievement cycle – product wise / territory wise/ dealer wise in accordance with broad
supervisory guidelines of the Branch head/ business plan target.
• Preparation of sales forecast for the territory /area assigned product wise / segment wise/ dealer wise / for each cycle with
pro-action.
• Dealer scheme / Consumer Scheme offer understanding and circulation to related dealers for smooth implementation.
Marketing:
• Ensuring proper product positioning in dealer outlet, availability and display of POP material, at dealer outlet, Product
USP brief to dealers demonstrator with the help of services team to enhance secondary sales.
• Submitting recommendation on free service camp, exhibition, and live demos etc. as per business priorities to Business
Head for approvals and guidelines in accordance with local/ territory requirements.

2. • Plan BTL activities in assigned area according to budget .
System compliance and MIS:
• Ensuring 100% my SAP/ERP compliance and keeping the portal updated on a daily basis. for examples :- Daily sales
report , journey cycle plan etc.
• Prepare and submit all prescribed report.
• Preparing market intelligence report information pertaining to competitor’s network schemes, promotional activities,
pricing, new product launches, and product performance feedback and submit the report to branch heads.
Commercial compliances:
• Adherence to the credit control polices and maintaining dealer’s outstanding levels within control and approval limits.
Balance confirmation on quarterly basis.
• Timely claim settlement according to commercial policies.
• Man power placement according to company productivity norms.
Major Achievements:
 Awarded best Sales Person of the year in 2014 IFB
 Nominated for ICLD program in first 8 months for Future Business Head.
 Grown my territory by 25 % in volume & value terms.
 Opened 3 IFB point (Brand Store).
 Successfully lunched and places IFB smart load, AC, TL in Delhi Market.
WORK EXPERIENCE
Company - HCL INFOSYSTEM LTD
Duration - October - 2008 to February- 2014
Designation - Area Sales Manager
Product - Laptop ,Desktop, LED Monitors & Tablet
Area - Delhi
Profile - Distributors , Direct Dealer, Brand shop, Channel Sales, Key Account Manager for B2B
& B2C
Major Achievements:
 Awarded best Sales Manager Consumer & Commercial business in the year in 2013 by HCL .
 Developed & Established notebook and desktop market for HCL in Delhi as a consistent team
player
 Grown my territory by 200 % in volume & value terms.
 Increased ASP of my notebook by 20% in last 6 months.
 Penetrate Nehru place mkt by following specific RADAR plan and grab no-3 position with triple
my national market share.
 Awarded best executive of the year in 2010 by HCL
 Continuously received HCL ONE award for best team from last 8 quarters.
JOB RESPONSIBILITIES
 Consumer & Commercial Business in Delhi Market.
 Handling distributors & direct dealer (forecasting sales,maintaining the accounts The
distributors,strategy planning & implementation of business plan for the distributors,co-ordinating with
them in their service related problems )

3.  Handling business of 40 CR (PA) with helps 4 Executives.
 Sales and Collection as per company policy
 System compliance and MIS
 Commercial compliances
WORK EXPERIENCE
Company - VIDEOCON INDUSTRIES LTD
Duration - March 2006 to September 2008
Designation - Sales Executive
Product - Ctv,Refrigerators, Washing Maching,Micro waves
Area - Delhi/Ncr
Profile - Channel sales
JOB RESPONSIBILITIES
 HANDLING DISTRIBUTORS & DIRECT DEALERS.
(forecasting sales,maintaining the accounts of the distributors,strategy planning & implementation of
business plan for the distributors,co-ordinating with them in their service related problems )
 HANDLING SUBDEALERS NETWORK OF THE DISTRIBUTORS (making the subdealers
aware about the promotional schemes,promoting our brand at subdealer network ,taking care of their
service –releated needs.)
 Sales and Collection
 System compliance and MIS
 Commercial compliances
Major Achievements:
 Front runner in establish re-launch of Kelvinator in West & North Delhi mkt.
 Continuously maintain the QOQ and YOY Market growth in allocated mkt.
 Increased Mindshare of competition dealer into my BRAND.
 Qualify several schemes of company against result based achievement.
 Always become front liner in achieving collections and Bills receivables.
PROFESSIONAL SNAPSHOT
• Post Graduate from Mahatma Gandhi University[MBA]
• Specialization : Sales & Marketing
• Duration : 2004-06
ACADEMIC QUALIFICATION
• A Graduate from Delhi University
SUMMER INTERNSHIP PROGRAM

4. • Undergone Eight weeks Summer Internship Program in “Bharat Power Product india”Delhi
COMPETENCIES
 An analytical mind with the ability to think clearly and logically.
 Good team player
 Ability to work accurately and pay attention to details.
 Persistent & Co-operative.
 Target Oriented
EXTRA CURRICULAR ACTIVITIES
• Participated in drama and other Cultural Functions in School & College.
• Team member of Cricket Team of ASCT
PERSONAL PROFILE
Father’s Name : Mr. Rajender sharma
Date of Birth : 28thApril 1984
Gender : Male
Language Known : English, Hindi
Marital Status : Married
Premanent Address : D-50/2,Yadav nagar, delhi 110042
Avocation : Listening to music, interacting with people ,
I hereby declare that the above given information’s are true to the best of my knowledge and
belief.
Date: (SONU SHARMA)
DECLARATION