Chirag Shah is seeking a career opportunity in a growth-oriented organization. He has a MBA from Napier University in Edinburgh and a Bachelor's degree in Chemical Engineering. He has over 10 years of experience in business development, market research, sales, and project management. His most recent role was as a Business Development Manager at Parle Agro, where he managed a team and was responsible for business growth.

1. Chirag Shah
A/2 Bhawna Complex, Opp. Tera Panth Bhawan,
Shahibaug, Ahmedabad- 4
Mobile: 09712952872
e-mail: 1982chiragshah@gmail.com
• OBJECTIVE:
 Technically sound and scientific background with a Masters degree in Business
Administration and experience in market research, Sales and business development in
FMCG industry, retail marketing, and retail services. Capable of working
independently or in a team environment. My aim is to pursue career in a growth
oriented organization.
• ACADEMIC PROFILE:
 Napier University, Edinburgh, UK 2006 – 2007
MBA (First Class)
 Nirma Institute of Technology 2000 – 2004
Ahmedabad, India
Bachelor of Chemical Engineering (Distinction)
• PROFESSIONAL EXPERIENCE:
 Parle Agro Pvt. Ltd., (Jul’11- till date)
HQ - Ahmedabad, Duration (Jul’12- Till Date) Position: Business Development
Manager- Modern Trade (Gujarat and MPCG)
 Handling a team of 5 Business Development Executives and 14 Merchandisers
 Tracking the performance of chains and identifying opportunities for the business
growth.
 Preparation of CDF by analyzing the sales performance of the chains over the
period for enabling us to have better fill rates.
 Responsible for improving the availability and visibility of the brand across chains,
hence increasing the shelf-share of the brand.
 Responsible of linking and mapping of SKUs across chains.
HQ- Mumbai Position: Business Analyst (Jul’11 to Jun’13) (Foods and Sales
Incentive System)
 Assisting the National Growth manager in setting up the foods department (Brand
– Hippo and Softease). Tracking of Primary vs Secondary sales, New towns
opening tracking, Infra update like Manpower, distributors, EDS, Sales Incentive.
 Checking the drop size, productivity, new outlets opened in the town, infra
tracking like new outlets opened per GO, amount of volume generated per GO and
various other data analysis required by the management
 Maintaining the distributor database and tracking the distribution attrition, billing
planned and achieved for the month, average outlets covered by the distributor.
 Heading the planning and projections that needs to be done for RM and PM for the
Foods department. Working with the supporting functions like logistics for timely
delivery of goods at depots based on the current sales trend and if any primary,
secondary schemes are planned.

2.  Heading the Sales incentive program for both Foods and Beverages department
(Total Manpower strength- 1600+) working in the organization and support the
sales team. The schemes is formulated and implemented for the sales individuals
starting from Growth Officers to the Business Heads.
 Territory and distributor mapping for identifying the distributor efficiency, growth
potential of the territory, focus geographies for the reasons of decline and other
analysis like vacancy growth potential, Territory wise sales tracking..
 Leading the project for new activation of SKUs in the retail universe with EDS
(Every Dealer Survey) monitoring.
 The Nielsen Company, Mumbai, Duration (September 2008- Jul’11)
Position: Senior Client Solutions Executive
 Client service to the retail banners and suppliers operating in the West zone within
India having FMCG category. (Clients serviced are Vishal Retail, Bharti Walmart,
Hariyali Kissan Bazaar, Marico (Hair Oil, Dyes, Shampoo, ROCP, Body Lotions),
Heinz (Beverages, Ketchups, PHP), Castrol (Lubes), JK Ansell (Condoms) )
 Empanelment of New Clients with Nielsen to share their POS data and RSA data.
 Coordinating with retail clients for their POS data and analyzing their position in
sales and volume turnover compared to Urban, Modern Trade and rural sales of
India as well as their competitive position in the market where banner operates.
 Preparing and presenting quarterly presentation to the Senior management and
Category Heads at the clients end and recommending them to focus on the
categories, brands and SKU on which they can improve their market share.
 Showing the trend analysis for the categories, brands, Top 1000 SKU analysis,
Growth contribution Matrix, Performance of NIs of the SKUs in the market,
Pricing Analysis, Share Gain/loss analysis, Water fall Analysis, Coverage, Brand
performance, Performance of the banner over the quarters and handholding them
in order to improve their performance.
 Generating insights and understanding the clients business, make thorough
analysis and recommendations
 Working on Excel, Power point and Advisor software.
 Vishal Megamart, Ahmedabad, Duration (February 2008- September 2008)
Position: Store Manager
 Set targets for each departments of the store and motivating them in order to
achieve that target. Departments include Homeware, FMCG, Electonics, Sports
and Fitness, Household appliances,Apparels etc.
 Executing the promotions and schemes at stores effectively.
 Analyze store performance data and suggest ways to better productivity at the
store level.
 Conduct regular Training on Selling skills, products and service levels on sales
floor.
 Execute VM plans, Campaigns and Promotions in stores.
 Cost management of store like electricity, renewals of AMC contracts and
licenses which are needed for the effective operations of the store.
 Marks and Spencer, Edinburgh, UK Duration (Sept 2006- Jan 08)
Position: Coach
Roles and Responsibilities:
 Excellent customer service by solving their queries.
 Training the employees to achieve up most customer satisfaction.
 Preparing the layout so that maximum utilization of space can be done.

3.  Stock advisor and replenishment
 Merchandising of stock
 Preparing staffing sheets
 Assigning tasks to colleagues like waste check.
 Excellent administrative skills in order to make effective delivery of our services
to the stakeholders.
 TORRENT PHARMACEUTICALS LTD., INDIA Duration (Aug 04 – Aug 06)
Position: Executive (Projects & Production)
 Deal in equipment erection & commissioning, familiar with DQ, IQ, OQ and PQ
of equipment. Equipment includes reactors, dryers, centrifuge, vacuum systems,
HVAC, purified water system and routing of piping as per P and ID s.
 Experience of GMP compliant multi products API-Production Facility and the
validation of the batches as well as the equipments.
• COMPUTER PROFICIENCY:
 Programming Languages : C, MS-Word, Excel, Power point
 ERP : SAP
• PROJECT:
 MBA project on “Evaluation of New Marketing strategy of Marks and Spencer in
terms of Customer Satisfaction”. In this project qualitative research was done in
order to evaluate what the perceptions of customers are in terms marketing of M &
S and how company can position its products in comparison to that of competitors.
Competitive analysis and Macro trend analysis was done in order to know the
strengths and weaknesses of the company and the environment which affects the
organization. The entire project was on four themes Marketing Strategy, Product
positioning & new product lines, Segmentation of market, and Service quality &
Customer Satisfaction.
• EXTRA-CURRICULAR ACITIVITIES:
 Played Volleyball at district level and won 2nd
prize.
• ADDITIONAL SKILLS:
 Leadership & Team Work: Played a leading role on several occasions in various
competitions, projects, etc. heading the team or being a team member to successful
completion of the tasks undertaken.
 Ability to grasp things promptly, good communication skills, ability to work under
pressure, administrative skills, and positive attitude towards tasks. All
demonstrated throughout academic career as well as in work history.
• REFERENCES
 Excellent References available on request.