Soumiik Mitraa is an experienced professional seeking senior-level assignments in sales and marketing, particularly in the FMCG, ITES, and financial services sectors. With over 25 years of success in driving revenue growth and business development across diverse markets, he has held significant positions such as General Manager at Pioma Industries. His expertise includes market expansion, brand management, and team leadership, complemented by a strong educational background and proficiency in multiple languages.

1. SOUMIIK MITRAA
E-Mail: soumiikmitraa2007@yahoo.com / soumiikmitraa2007@gmail.com
Contact: 00919662009015 / 9327105888 (M); 0091-79-40322217 (R)
LinkedIn Profile: SOUMIIK MITRAA, Skype: Soumiik.mitraa, Msn& Yahoo: soumiikmitraa2007
Seeking senior level (CEO/VP/GM) assignments in International & Domestic (Pan India) Sales & Marketing / Business
Development / Channel Management with an organisation of high repute, preferably in FMCG / Foods & Beverages / ITES /
BPO / Banking / Financial / Retail Services industry,
Professional Preface
General Manager- International Department :M/s Pioma Industries (RASNA GROUP), (HQ at Ahmadabad),
Gujarat, INDIA
A seasoned professional with 25.5 years of success achieving revenue, profit and business growth objectives within start-up,
turnaround and rapid-change environments. Major experience in heading diversified industries in Domestic & International Sales &
Marketing operations with niche market segments and also volume brands with market spanning across all cross section of
demographic profile. Extensive experience in setting up and managing business operations which require deep understanding of
critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers
and business partners. Well versed with all Part of India, Nepal, Bhutan, Bangladesh, Africa, Gulf, USA, Canada, U.K., Sri Lanka,
Netherland, Australia, and New Zealand. A planner with cross functional expertise in planning, market penetration, product launch &
management, key account management, Channel Management, Franchise Management with skills in P & L management and
competitor / market analysis. Spearheaded numerous business development & market expansion initiatives. An effective communicator
& team leader combined with detail oriented attitude with ability to interact effectively.
Proficiency Forte
 Establishing short / long term budgets in tune with corporate strategies for achieving
Strategic Planning & business targets.
Management  Formulating business planning, forecasting & analysis for assessment of revenue
potential in business opportunities.
Profit Centre Operations  Developing relationships with key decision-makers in target organisations and
establishing tie-ups for business development.
Business Development  Analysing & reviewing the market response / requirements and communicating the
same to the sales teams for accomplishment of the business goals.
Sales & Marketing  Executing promotions / launches in sync with regional characteristics.
 Identifying and networking with channel partners, resulting in deeper market penetration
Product Management and reach; building brand focus in conjunction with operational requirements.
 Evaluating performance & monitoring their sales and marketing activities.
Sales Promotion  Designing and managing brand image building and product awareness campaigns.
 Overseeing sales & marketing operations; achieving increased business growth.
Key Account Management  Identifying streams for generating revenues & developing marketing plans to build
consumer preference.
Channel Management  Conducting competitor analysis by keeping abreast of market trends & achieving market
share metrics.
Liaising & Coordination  Networking with financially strong & reliable dealers / distributors for deeper market
penetration & improved market share.
Team Management  Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in
process operations and meeting of individual & group targets.
Employment Scan
Since Apr’08 with Pioma Industries (RASNA), (HQ at Ahmadabad), Gujarat as General Manager- International Department
Report to Mr Piruz Khambatta, CMD, Rasna Group (see web site: www.rasnainternational.com )
Accountabilities

2.  Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment, Business Development in
SAARC Countries. Gulf, Middle East, USA, Canada, U.K., Netherland, Australia, New Zealand, Africa, etc.
 Overseeing brand development; rejuvenating cordial interest between company & importers, marketing research project and its
other related duties launched lots of new product (Ethnic Food Products, Jam, Pickles, Tea Mix, Milk Shakeup, Ready to Eat,
Snacks, etc) of 10 varieties.
 Managing various functions such as new branding, third part job work arrangement, designing, attractive packaging, attractive
consumer schemes (Especially for kids & Trip to India Contest).
 Joint Venture in Bangladesh (Dekko Foods Ltd), UAE, Egypt & USA
 Spearheading 4 job working units in India
Attainments
 Instrumental in generating business worth of Rs 120 Crores per annum.
 Achieved 100% growth.
Nov’06-Apr’08 with Natraj Cold Storage & Food Pvt. Ltd. , (HQ at Indore) reported to MD.
The Growth Path
Nov’06-March’07 Regional Sales Manager – South, Bangalore H.Q.
Apr’07-Apr’08 V. P. Marketing. (Promoted)
Accountabilities
 Directing a wide range of activities entailing sales, marketing operations, C & F operations, recruitment, business development etc
in India and SAARC countries for the LIP CHIP Brand Potato Chips, Namkeen, Sweet, Extruded Snacks.
 Managing export operations for Nepal, Bhutan and Bangladesh.
 Supervising brand development; rejuvenating cordial interest Between Company & Distributors.
 Conducting market research project and its other related duties launched lots of new product (Extruded Snacks Food Products,
Nankeen) of 10 varieties.
 Managing various functions such as new branding, job work arrangement, designing, attractive packaging, attractive consumer
schemes (Especially for kids).
Attainments
 Successfully generated business worth Rs. 40 Corers per annum.
 Pivotal in appointing 22 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati, Raipur, Indore, Delhi, Mumbai, Nagpur,
Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki, Jaipur, Chennai, Cochin, Hyderabad and Bangalore).
 Successfully recruited 6 RSM, 20 ASM, 40 SO & 105 SR, and managed them for the profitability of the company.
 Achieved 100% growth.
Jan’03-Nov’06 with Jagdale Industries Ltd. (see website: www .jagdale.com), Bangalore as National Sales Manager
Reported to JMD
Accountabilities
 Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment, Business Development in
SAARC Countries for the BIJOIS Brand Fruit Drinks.
 Generating a business of worth Rs. 36 Corers per annum.
 Designing, attractive packaging, attractive consumer schemes (Especially for Kids - Develop New Eye Masks).
Attainments
 Instrumental in the appointment of 18 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati, Raipur, Indore, Delhi,
Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki and Jaipur).
 Recruited 4 RSM, 12 ASM, 40 SO & 80 SR and managed the profitability of the company.
 Pioneered in initiating Super Stockiest System in Karnataka and appointed 14 SS.

3.  Launched a new product (Extruded Snacks Food Products) of four verities, handling the various functions such as New Branding,
Job Work arrangement with (M/s Chipper Snackers Pvt. Ltd., Bangalore, and Mr. Subhash Ramachandran).
 Increased business growth of 65%.
 Achieved 100% growth.
Commence Career
TENURE ORGANISATION DESIGNATION
May’98-Dec’02 Hulas Biscuit & Confectionary (P) Ltd., Nepal Marketing Manager (Export)
Sep’94-Apr’98 Hello Agro Food Products Ltd., (Presently known
As Prakash Snacks Foods Pvt. Ltd., Yellow Diamond
– Potato Chips), Indore
The Growth Path
Sep’94-Apr’96 Area Sales Manager
Apr’96-Apr’98 Regional Sales Manager –
East (HQ at Kolkata)
Jan’91-Aug’94 Bakemen’s Industries Ltd., Delhi Sales Officer (HQ at Guwahati)
Apr’89-Dec’90 Balsara Hygiene Products Ltd., Mumbai Sales Representative
Jun’84-May’88 Richardson Hindustan Ltd., Delhi (Kolkata)
The Growth Path
Jun’84-May’86 Interim Sales Representative
May’86-May’88 Sales Representatives
Trainings Undergone
 International Sales & Marketing.
 Import & Export Procedure.
 Personality Development.
IT Credentials: Conversant with MS-Office Applications (Word & Excel) and Internet Applications.
Memberships
 Lion’s Club of International Bata Nagar GR/322/C.
 Mohan Bagan Athletic Club of Cal.
 Management Association Club of Cal.
 Management Association of Indore & Ahmedabad.
 CII of Indore & Ahmedabad.
International Exhibitions Attended
 Summer Fancy Food Show 2008 in USA
 Anuga 2009 in Germany
 Gulfood 2010 in Dubai.
 SIAL 2008 in Paris
Scholastics
D.B.M. Course
Institute of Modern Business Management of Calcutta in 1996.
LL.B.
Calcutta University in 1995.
B.Com.
Calcutta University in 1988.

4. Personal Dossier
Date of Birth: 8th June, 1968
Current Address: Vishal Tower, C43, Ramdev Nagar, Near Anand Nagar Crs, Satellite, Ahmedabad - 380054, Gujarat
Permanent Address: 23, Jagtala West, Maheshtala, (Bata Nagar), Kolkata – 700141
Linguistic Abilities: English, Bengali, Hindi, Assamese, Oriya, Nepali, Kannada, Gujarati, Marathi, Telugu, Tamil, Malayalam and
Arabic.
Thanks & Best Regards,
SOUMIIK MITRAA
Cell: +91 966 200 9015
Linked Profile: SOUMIIK MITRAA [LION]
Skype: soumiik.mitraa
Yahoo & Msn: soumiikmitraa2007
Snapshot Profile Url: http://www.brijj.com/soumiik-mitraa
I Believe in making Relationship forever....Hard Work & Honesty is my Motto....Brand
Building is my Passion.....