Abhishek Singh is seeking a senior managerial role with over 9 years of experience in distribution management, sales, marketing, business development, and people management in the FMCG industry. He has a proven track record of achieving sales targets, expanding distribution networks, and increasing profitability. Abhishek is an effective leader known for his strategic planning abilities and strong client relationships. He is looking to leverage his experience in distribution, sales administration, channel management, and team supervision to contribute to the growth of a leading organization.

1. ABHISHEK SINGH Contact No.: +91-
9828593445
Address: H.No.13,Sarveshar Nagar,Ajmer (Raj.) Email: abhishek.rkt@gmail.com
Seeking senior managerial assignments in Distribution Management / Sales & Marketing / Business
Development / People Management with a leading organization
Career Abstract
 An astute & result oriented professional with 9 years Plus of extensive experience in
Distribution, Business Development, Sales & Marketing, Relationship Management & Team
Management with profit accountability in FMCG distribution networks.
 A keen planner with strong business acumen in devising strategies to augment business,
streamline distribution networks & promote products for business excellence.
 Proven skills for utilizing a fact-based, process-oriented approach towards reaching
aggressive goals in support of cost, profit, service and organizational objectives.
 Impeccable client management skills in developing relationships with key decision-makers;
adeptness in expanding the channel repertoire; thereby ameliorating the growth of the
organisation.
 Matured & energetic leader known for ability to envision and create successful outcomes in
complex situations.
 An effective communicator comfortable interacting with multiple levels of organization &
Management at various platforms with excellent relationship building & inter personal skills
coupled with a highly positive attitude.
Business Skills
Strategic Management:
 Strategising business directions ensuring profitability in line with organisational objectives.
 Formulating business plans for overall development & accomplishment of top and bottom-line profitability.
Sales Administration / Business Development:
 Analyzing business potential, conceptualizing & execute strategies to drive sales, augment turnover and achieve desired
targets. Monitor competitor activities and devise effective counter measures.
 Forecasting sales targets and executing them in a given time frame.
 Identifying & networking with prospective clients; generating business from existing accounts; achieving profitability &
increased sales growth.
Channel Management / Distribution:
 Enabling business growth by developing and managing a network of Channel Partners across assigned territories for deeper
market penetration & reach.
 Guiding and training Partners to accomplish set revenue & business targets by deploying company strategies & programmes
to the core.
 Maintaining strong relationships with existing partners and taking continuous feedback from them.
Product Promotion/Launches/ Brand Management:
 Devising & implementing marketing plans & activities for successful launching of new products within budgetary allocations in
sync with local characteristics & appropriate media selection
 Ensuring maximum brand visibility and capture optimum market shares.
 Collating information on product performance, market presence and brand positioning.
Client Relationship Management:
 Managing customer centric operations by achieving delivery and service quality norms.
 Identifying improvement areas and implementing measures to maximise customer satisfaction levels.
 Building and maintaining healthy business relations; ensuring high customer satisfaction by achieving delivery & service quality
norms.
Team Supervision:
 Leading, mentoring & monitoring the performance of the team to ensure quality efficiency in business operations and meeting
of individual & group targets.
Domain Skills
 Strategy Planning
 Business Tie Ups
 Distribution Network
 Sales & Marketing
 Business Development
 Product Promotion
 Revenue Expansion
 Client Relationship
Management
 Team Management

2.  Creating an environment that sustains and encourages high performance; motivate teams in optimizing their contribution
levels.
 Leading, mentoring and training the team to ensure sales efficiency.
Organisational Scan
From May 2011 onwards with Varun Beverages Ltd. (Largest bottler of Pepsi)
As A.S.M. at Ajmer
Key Accountabilities
 Currently handling the Sales & Distribution of Pepsi soft drinks in Urban & Rural population of Ajmer district in Rajasthan with
an annual turnover of approx 50 Cr. INR.
 Sales & Distribution Management: -
 Identification, qualification and to pursue the business potential & opportunities (urban & rural) as per the targeted
plans.
 Strategizing and management of market share enhancement
 Distribution & Advertisement expenses control
 Management of best before date products
 Management of FIFO at plant and distributor level.
 Credit Control.
 Channel Management: -
 Market mapping and Conceptualization & implementation of the correct strategy for right channel mix
 Management of Numeric & Weighted distribution
 Analysis and input for the channel health (ROI)
 Marketing & Brand management: -
 To ensure the preparation & implementation of the area wise marketing calendar
 To ensure the appropriate product positioning and promotion
 To conduct the distributor/dealer meets at specific timelines
 To ensure the maximum utilization of various assets (chilling equipments) at market place.
 Strategic Planning & Competitor Analysis :-
 Identifying and developing new markets for long-term revenue growth and maintaining relationships with customers.
 Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves.
 Team Management: -
Handling a robust team of 35 employees comprising of 4 Customer Executives, 28 Pre Sales Representatives, 1 Rural Sales
Promoters, 1 Marketing Equipment Executive and 1 MIS executives.
From Dec 2009 to May 2011 with Riona Wines (P) Ltd
as Manager Sales at Delhi
Key Accountabilities
 Handled the channel/ Institutional sales for Riona Wines by covering whole Delhi with an annual turnover of approx. 1.2 Cr.
 Successfully planned and Implemented the section’ Sales & Distribution plans through Market coverage, Outlet coverage
& quality infrastructure.
 Generating business as per the management requirements and achieving set targets. Designing and streamlining processes
to ensure smooth functioning of the business operations.
 Developing new network of HORECA (Hotels, Restaurants, Cafe).
 Identifying and networking with financially strong Retailers and Restaurants, resulting in deeper market penetration and reach.
 Initiating and expanding relationships with clients like Hotel, restaurants, Clubs, Retail Shops.
 Providing high quality service to clients and increasing possibility of gaining repeat business.
 Supervising collection status for ensuring zero outstanding.

3.  Efficiently handled the day to day operations e.g. ASP control, long term inventory management, End of life product
management, distributor’ & trade’ claims settlement, team productivity measurement, Channel health analysis (distributor’
ROI), conceptualisation & implementation of localised marketing activities etc.
 Handled a team of 2 Sales Officers, 2 Executives (Documentation), 1 MIS.
 Overall territory management & control: -
 Profitability
 Credit control
 Account reconciliations control
 Marketing budget control
 Numeric & weighted distribution management
 Market share enhancement.
From Sep 2007 to Nov 2009 with Calyx Flooring Solutions
as Marketing Manager at Delhi
Key Accountabilities
 Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms.
Interacting with customers to gather their feedback regarding product / service satisfaction.
 Ensured the systematic coverage of the entire territory through direct and indirect coverage of the geography.
 Identifying and developing new markets for long-term revenue growth and maintaining relationships with customers to achieve
repeat/ referral business.
 Evaluated at regular intervals- the services/schemes rendered coverage & distribution gains and financial status of the
distributor.
 Monitored constantly the stock & sales of Go down and took corrective actions, if & as required.
 Monitored competition regularly through checking the prices & activities of competitors and provided the feedback to top
management with all relevant details / samples and local activities snap shots.
 Handled reporting /administration through maintaining contacts with management on regular basis, discussing issues,
following instructions and meeting all deadlines of reporting schedules ,ensuring that they are timely & accurate.
 Leading, mentoring and training the team to ensure sales efficiency. Creating and sustaining a dynamic environment that
fosters the development opportunities and motivates the high performance amongst the team members.
 Major Achievements
 Received various awards Demonstrated excellence in achieving set sales targets in Varun Beverages Ltd.
Academic Projects
Organization: HDFC BANK LTD, Noida
Department: Marketing
Period: 8 weeks
 Project: E- Age Banking Comparison Survey.
The objective of this project was to analyze the competition and collect extensive information on minute details of every
variant regarding the E- Age Banking of all the Banks.
Educational Credentials
MBA (Sales &Marketing) from Rai Business School, New Delhi 2008
B.A. (English) from Dr. Ram Manohar Lohiya University, Pratapgarh (U.P.) 2006
Intermediate: from Hindalco Vidya Niketan, Renukoot (U.P.) CBSE BOARD. 2001
High School: from Nirmala Convent High School, Renukoot (U.P.) CBSE BOARD. 1999
Interests and Hobbies
Traveling, Playing Cricket and Listening to soft music.
Language Proficiency
English (Reading, Writing & Speaking)
Hindi (Reading, Writing & Speaking)
Personal Dossier

4. Father’s Name: Late Sh. Arun Kumar Singh
Date of Birth: 08th
Feb 1984
Gender: Male
Marital Status: Married
Nationality: Indian
Contact Numbers: +91-9828593445
Declaration
I hereby declare that all the above given information’s are true and correct to the best of my knowledge.
DATE :
PLACE: (ABHISHEK SINGH)