This proposal outlines a radio show called Plectrum Radio. The show will entertain its target audience of 16-20 year old ABC1 males and females by playing alternative and modern rock music and discussing weekly hot topics across all music genres. The proposal discusses using a poster and radio show trailer to advertise. The poster would feature a distressed font and an oni face stating "Plectrum Radio on YCR". The trailer would mix alternative and metal music. Legal considerations include paying royalties for any copyrighted music played on the show.

1. Proposal
1
Working Title:
Plectrum radio
Product’s Purpose:
The product’s purpose is to entertain my audience and I will achieve this by playing music that my
audience likes and by putting funny and interesting content into the radio show.
Genre:
The genre of the radio show will be alternative and modern rock, it will discuss weekly hot topics in
all genres.
The products uses multiple types of advertisement for example a radio show trailer and posters.
Content
My product is about music and discussion of hot topics. In my advert I would play
I would make a poster and a trailer for a radio show
Poster; black text with and oni face stating “plectrum radio on YCR” using a distressed font.
Trailer; alternative and metal music mixed together
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
 16-20 year olds
 male and female
 ABC1
 Belongers

Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
We would play copy written music, so we would have to pay royalties to the bands.