- The majority of people surveyed were female (67%) and aged 16-25 (67%), so the music video will primarily target this demographic. - Pop (35%) and indie (34%) were the most popular genres, confirming the indie/pop concept. Elements of soul (15%) could also be included. - Most people watch music videos everyday (42%) or 2-3 times a week (35%), so including relatable elements and vibrant colors will attract viewers. - Michael Jackson's "Thriller" was the most popular music video (20%) due to being innovative for its time. - City (London) (27%) and outdoor (beach) (20%) locations were

1. BradleyBarnes
Audience Questionnaire&Analysisof results
I asked15 people whatgendertheyare,sothatI could base my CD cover arounda particularartist
whichwouldappeal tothe majorityof people Isurveyed,inthiscase Iinterviewed67% female (just
over2/3), thistherefore showsthatmymusicvideo will be majorityaimedatfemalesalthoughIwill
howeverequallyappeal tomale viewers aswell,asalthoughtheyonlyobtained33% of the results,
that wasalso downto me surveyingnotasmany of them. Ideally,Iwouldliketoaimmyfinal music
videoatboth male andfemalesdue toitbeingof a duo,one male artist andone female artistand
therefore somethingforbothgenderstoenjoy.
I asked15 people howoldtheyare,soI couldtargetmy audience seeingwhatage mostcommonly
listenedtoindie/popmusicandwouldbe interestedinbuyinganewlyreleasedindietrack.The most
commonage groupI interviewedwere16-25,as 67% I surveyedwere thisage. However,36-45 year
33%
67%
Are you male or female?
Male Female
6%
67%
7%
0% 7%
13%
How old are you?
0-16 16-25 26-35 36-45 46-55 56+

2. BradleyBarnes
Audience Questionnaire&Analysisof results
oldsdidn’tcomplete anyquestionnaires,soIwill therefore have noinformationabouttheir
customerneeds,therefore myCDwill notbe targetedtowardsthem(thoughsome of the ideasthey
may like).Iwill targetmyCDtowards16-25 yearoldsby makingthe lyricsinthe songsmore
relatable tothose goingthrough difficulties andwhomayneedsome uplifting likemost16-25 year
olds.
From thisparticularquestion,Icanquite clearlysee thatpopwas my targetaudience’sfavourite
genre with35%, followednarrowlywithindieat34%. Thisis beneficial tomyresearchasI was going
to go withan indie/popmusicvideobeforehandandthese resultsconfirmthatmytarget audience
like thisgenre andthatit wouldworksuccessfully.Icanalsotake fromthese resultsthe soul wasthe
thirdfavourite with15%and therefore Imightinclude elementsof soul withinmyvideoaswell in
orderto appeal to others,thereforemakingmymusicvideoappealto84% of mytarget audience
overall.
34%
35%
15%
4%
8% 4%
What is your favouritemusic genre?
Indie Pop Soul R&B Rock 80's

3. BradleyBarnes
Audience Questionnaire&Analysisof results
Thisparticularpie chart showsme that 91% (42% Everyday+35% 2-3 timesa week+14% 2-3 timesa
month= 91%) of my target audience watchmusicvideos,with42% of themwatchingthem
everyday.Thiswasuseful asIwas thenable toget a more in depthresponse whenaskingthem
questionssuchas‘What settingsdoyoulike tosee inmusicvideosandwhy?’thereforeasIhave a
vast amountof people whowatchmusicvideosalotI was givenaveryin depthanswertothis
particularquestionandwasgiven several unique responsesone beingCuba,therefore itshowsthat
by mytarget audience watchingseveral differentmusicvideosperday,thattheyas consumersare
alsogivendifferentconnotationsandthattheywatchmusicvideosdailyasa hobbyandsomething
to pass the time by.
42%
35%
14%
0%
9%
How often do you watch music videos?
Everyday 2-3 times a week 2-3 times a month Not Often Never
20%
6%
6%
6%
7%7%
13%
7%
7%
7%
7%
7%
What is your favouritemusic video and why?
Michael Jackson - Thriller Emeli Sande - Clown
Green Day - American Idiot Rihanna - Bitch better have my money
Mark Ronson ft. Bruno Mars - Uptown funk Jess Glynne - Don't be so hard on yourself
Taylor Swift - Style Taylor Swift - You belong to me
Taylor Swift - Bad Blood Beyonce - Listen
Nicki Minaj - Anaconda Sam Smith - Like I can

4. BradleyBarnes
Audience Questionnaire&Analysisof results
Overall,mytargetaudience’sfavouritemusicvideowasMichael Jackson – Thrillerasthisachieved
20% of the votesout of 12 responsesgiventothisparticularquestion.Theyclaimeditwastheir
favourite musicvideoas‘itwasbefore it’stime’and‘itofferedsomethingnew’,noticeablyitwas
bothparticipantsoverthe age of 56+ and the 46-55 participantswhosaidthatthiswas their
favourite musicvideo.Thisisinterestingasthis wasobviouslyasongfrom their time periodasitwas
releasedin1982 thismaysuggestthat whentheygotolderandhad other commitments thatthey
stoppedwatchingmusicvideosastheysimplydidn’t getthe time anymore,forexampleif we
assume thatthe participantwhoisinthe 46-55 yearoldcategory wasborn in1969, thentheywould
have been13 whenthe songwasreleased,thereforethiscouldexplainthe factinwhichthis
particularsongsignalledanewerafor musicvideosandcouldalsoresemblethe factthatthey
stoppedwatchingmusicvideoswhentheygotolderalthoughtheymighthave still listenedtothem
on the radiofor example.ItwasalsonoticeablethatTaylorSwift hadthree differentsongsinthe
favourite musicvideocategory,the factinwhichshe hasthree differentsongsresemblesthe factin
whichshe appealsto16-25 yearoldsand theywere the categoryinwhichwe surveyedthe most.
The reasonsas to whypeople like hermusicvideossomuchare because they’re ‘engaging’ and
because ‘the lyricsare relatable’.
Interestingly,fromthis questionalthoughTaylorSwiftgotthree separate votesforfavourite music
video,itisoddthat she onlyreceivedone vote for‘Whoisyourfavourite artistandwhy?’.Beyonce
and JessGlynne bothreceivedtwovoteseachwiththerefore tiesthemat13% thisagainreflectsthe
type of artist I am goingforas JessGlynne isanindie/popandsoul singerwhoisone of the artists
we are tryingto be like aswell asaccommodatingotherartiststyleswithinourmusicvideoaswell.
6%
13%
6%
6%
7%
13%7%
7%
7%
7%
7%
7%
7%
Who is your favouriteartistand why?
The Beatles Jess Glynne Nicki Minaj Taylor Swift
Calvin Harris Beyonce Ella Eyre Hozier
Katy Perry Billy Bragg Mariah Carey Micheal Jackson
I don't have a favourite

5. BradleyBarnes
Audience Questionnaire&Analysisof results
Highbudgetmusicvideos,appeal to73% of my targetaudience andtherefore theylike elements
such as vibrantcoloursanda betterqualityproduction.Withabetterqualityproduction,Imake
sure the camera and equipmentIam usingisup to the beststandardpossible,thisisimportantso
that I can give myaudience aclear cut musicvideoinwhichtheyare lookingforandso that the
vibrantcolourscome across inthe wayinwhichtheyare hopingfor.
My questionnaire hasshownme thatmytargetaudience like musicvideoswhichare relatable with
73% answering‘yes’tothe question.Therefore,Iamgoingto relate the lyricsof the song to real life
experiencessothatmyaudience canrelate tothe songand feel apartof the musicvideo.Hopefully,
if thisis done successfullyandtoa highstandardthe 14% whoanswered‘No’maychange their
20%
73%
7%
Do you prefer to watch low or high budget music videos
and why?
Low High I don't mind
73%
14%
13%
Do you like music videos which arerelatable, if so why?
Yes No It doesn't bother me

6. BradleyBarnes
Audience Questionnaire&Analysisof results
minds.
City(London) andoutside (beach),were the twomostpopularsettingswith27% and 20%
respectively. Locationswhichwouldworkwithanindie/popfeelinwhichIamgoingfor wouldbe
the city (London) because of itsvibrantlightandgoodscenery,thiswouldalsoworkwithoutside
and althoughIdon’tthinkI’ll be filmingonabeach,I have thoughtaboutfilmingnearwaterand
havingwateraspectsincludedwithinthe musicvideoinordertocreate the outside senseof
freedom.Ihave alsodone thisinorderto try and make my musicvideorelatable tomytarget
audience sothatit may remindthemof a previousoccasionwhenlisteningtosimilarmusic.
44% of my targetaudience respondedthattheywouldn’tlike towatcha rock musicvideo,although
previouslyinQ3(Whatis yourfavourite musicgenre?) rockhad8%,so therefore thisshowsthata
13%
27%
6%20%
7%
13%
7%
7%
What settings do you like to see in music videos and why?
Woods (Dark Location) City (London) Cuba Outside (Beach)
Near Water Party/Club Field Location Shoot
12%
13%
44%
6%
6%
13%
6%
What type of music videos wouldn’tyou wantto watch and
why?
Studios Opera Rock Screamo Lyric videos Romance Violent ones

7. BradleyBarnes
Audience Questionnaire&Analysisof results
fewpeople like rockmusicbutthat the majoritywouldn’twanttowatcha musicvideoof it.
Indie/popreceived 0percent;therefore we canassume thateverybodywouldbe interestedin
watchinga musicvideobaseduponthatconcept.
My targetaudience recommendedme togo withfancy/prestigiousfashionwith33%,thiswouldgo
well withmyindie vibeasI can incorporate thiswithinmymusicvideo.The use of normal clothes
(20%) will be valuabletouse asI don’twant my musicvideotobe too overthe top and I still wantit
to have elementsof realismwhilststill usingbrightcolours.
20%
7%
13%
7%7%
33%
13%
What type of costumes do you like to see in
music videos and why?
Normal Clothes One's which resemble the song
Bright colourful costumes Red (Romantic)
Retro Fancy/Prestigious fashion
Festival Wear

8. BradleyBarnes
Audience Questionnaire&Analysisof results
Vibrantcoloursare what attract people tonewlyreleasedmusicvideoswith19% of people agreeing
withthis.Thisisuseful toknowas I wasgoingto include vibrantcolourswithinmyownmusicvideo
and fromthe resultsof my questionnaire,thishashighlightedthe factthat thiswouldbe a useful
wayin orderto attract mypotential targetaudience.
Typicallyfrommyresults,itshowsthatpeople onlyreally watchartiststhattheylike (53% 8/15
agreedto this).Therefore,thiscouldbe apotential hazardtome as I am producinga one of video.In
orderto overcome thisIwill advertise mywebsite before handandwill releaseaspecial clipof
anothersongalsoon the CD.
12%
6%
13%
6%19%
13%
6%
13%
6%
6%
What do you look for when you watch a
newly released music video?
The Storyline Elements of fun
Unique elements Modern qualities
Vibrant Colours Costumes
Old School Vibes The Artist
Whether the video has a featuring artist The Setting
53%
47%
Do you only watch music videos of artists
you like, if so why?
Yes No

9. BradleyBarnes
Audience Questionnaire&Analysisof results
The majorityof my target audience agreedthatthey’dlike towatchan indie/popmusicvideo,
therefore ithasgave me the confidence togoahead withthe ideaasI thinkit will be successfuland
that itwill appeal toa mass market.The 20% whoanswerednotothisparticularquestionwere the
two56+ participantsandthe reasoningbehindthiswasbecause theydidn’tknow the genre.
Therefore,Ihave achievedasuccessful targetaudience in16-25 yearolds,whoalsolike otherindie
popstars,suchas Taylor Swift,JessGlynne andEllaEyre.
From myresearchI have foundthat the city(London) andthe fieldwouldbe the bestlocationsto
use for an indie/popmusicvideoastheybothachieved25% of the votes.Therefore,these have
obviouslybeenhighlysuccessful locationsinthe pastforpreviousindievideosandIf Igo about
80%
20%
Would you like to watch an indie/pop music
video, if so why?
Yes No
25%
22%
17%
25%
11%
Which of these locations would be good for
an indie music video?
City Park Lake Field Studio

10. BradleyBarnes
Audience Questionnaire&Analysisof results
filmingthese particularlocationsatthe righttime thenhopefullymyfinal musicvideowillhave a
more realisticfeel toit.