The survey aimed to understand the target audience for a music video being created. It found that most respondents were aged 18-25, female, and preferred indie/alternative music genres like Halsey. This informed choices about the video's theme of feminism/female empowerment, lack of male footage, and genre of music. Most respondents said they watch music videos on YouTube and found themes of politics/religion most appealing. The survey helped shape the video's conceptual style over narrative and confirmed Halsey was a suitable artist choice.

1. Market research – survey report
To get a betterunderstandingof ouraudience forourmusicvideoandancillarytasks,Iconducteda
surveyonSurveyMonkey,toreveal whatismost desiredinamusicvideo,tohelpwithcoursework
tasks.
QuestionOne-
I askedthisquestiontogaina betterunderstandingof what
audience are interestedinmusicvideos.Ikeptthe highest
age at 20+ as I assumedmusicvideoswouldmostlybe aimed
at a youngeraudience ratherthananolderone.With20% of
the people surveyedbeing15 -17 and a majority(80%) being
18 or over.Thismeansthat my audience are mostlygoingto
be over18 meaningthe themesof the videowouldbe
understoodfurtherandwouldbe more relatableasmuchof
our musicvideoisrelatedtoyouth.
Question2–
Thisquestionwassimplytofindoutthe possible genderof
the audience,whichappearstobe mostlyfemale (roughly
77%). Because of this,our videoismainlyaimedatafemale
audience asitfollowsthemesof female relationshipsand
feministissuesof oppressionandfemale sexuality. With
only22% of people surveyedbeingmale we decidednotto
include alotof male footage inourvideodue tothe video
beinga female orientatedvideo.

2. Question3–
Thisquestionhelpedusmake a final decisionon
whatsong to choose forthe videoas itwas in
betweenapopartistor an Indie/Alternativeartist-
Halsey.With40% of people surveyedchoosingIndie
as theirfavourite genre of music,andafurther10%
choosing‘Alternative’inthe ‘other’option,Ibelieve
we have made the right choice inour song,it
definitelyseemstofitthe targetaudience. Inthis
question50% of people chose indie/alternativeas
theirfavourite genre andthe other50% chose
varyingmusicgenres.Thisprovedtousthat our
audience hasa wide range of genre preferences.
Question4–
Thisquestionwasusedtosee where we should
uploadourmusic videoforpeople toview it –70%
of people saidtheywatchandlistentomusicon
Youtube meaningYoutube wouldbe the bestoption
for the uploadas mostpeople seemtouse that
service astheygetto watch the musicvideowhilst
listeningtothe musicratherthan justlisteningto
the song. Withonly20% of people statinghow they
opt forSpotifyanda further10% optingforAmazon
Music inthe ‘other’optionYoutube seemstobe the
mostpopularsite to listentomusicandwatch
videos.

3. Question5–
Thisquestion,forme,wasthe mostimportant
questioninthe survey.Asthemesare avery
specificandimportantpartof musicvideos.The
variedresponsesinthisquestionmade itdifficult
to improve ourmusicvideobyas the themes
chosenare so varied.The majorityof votes
howeverchose ‘PoliticsorReligion’astheir
chosentheme of musicvideo,whichisone of
the mainreasonswe keptour theme inthe
musicvideoof femalesbreakingfree from
oppressionfromotherpeople –makinga
feministstatement. Howeverwe changedour
ideaof a theme of friendshipasnoone votedfor
friendshipasa maintheme of the video.Instead
we chose the theme of travellingorat leasthave attemptedtoinclude elementsof travellinginthe
video,as20% of people chose itastheirfavourite theme.We chose notto incorporate parodyaswe
wantedourvideotobe a seriouspiece andnotsatirical.
Question6–
This questionwasimportantasourvideofollows
mature themeswhichmaybe deemed
unacceptable tocertainindividuals,andwe didnot
wantto offendanyone withthe contentinthe
video. 50% of people deemeddruguse
unacceptable toappearina musicvideo – we do
not have anydrug use showninthe videowe have
completedaswe wantto keepouraudience
engaged.The other50% of responseswere based
inthe ‘othercategory’.10% statedracismwas
unacceptable ,we haven’tincludedthe theme of
racismin our video,another20% statedthat all of
the above were unacceptable,the last20% stated
how rape or paedophiliawere unacceptableto
have ina video.

4. Question7–
The importance of thisquestionwastoget a
specificideaof notjustwhatgenre intereststhe
audience butspecificartists.40% of people chose
Halseyas theirfavourite artistoutof the selection
stated,thisisanotherreasonwe decidedtostick
withthe artistof Halseyforour project,we wanted
to appeal tothe audience.With0% choosingLady
Gaga or Oasiswe knew we hadmade the right
choice innot choosingpopor rock for our genre.
Question8–
Againthisquestionwascrucial to our research
intomusicvideosaswe were unsure whetherto
have our videoasconceptual,narrative or
performance based.Howeverfromthisquestion
the majorityof people preferaconceptual video,
where there isstronguse of symbolismrather
than strongnarrative.Ourvideoisa mixture
betweenconceptualandnarrative (30% of
people chose narrative overperformance).
Question9–
Thisquestionwasa general interestquestionin
findingoutthe genre specificvideospeople are
interestedin.The majorityof responsesincluded
the genre of indie/alternative.Whichagain
matchesour musicvideoandthe artistof being
alternative.

5. Question10 –
Thisfinal questionwastogainan insightinto
whetherpeoplewouldbe inspiredbyamusicvideo.
50% of respondentssaidthattheywouldbe partially
influencedbyit,30% saidtheywouldn’tbe
influencedbyitat all and 20% saidtheywouldbe
fullyinfluencedbyit.Overall the vote thatgotthe
mostresponse wasthe fact people wouldbe
partiallyinfluencedbyit,meaningourvideowould
influencepeople insome way,hopefully.
In conclusionourmusicvideostyle,genre of songandnarrative style hasbeenchangedtomatch
thismarketresearch for example respondentsconcludedthattheirfavourite genre was
indie/alternative meaningthatthe majorityof people wouldlike ourartistandmusicvideoasit
relatestothe connotationsof the genre. Ourtarget audience hasbeendecidedfromthismarket
researchat 16-25. We have changedour ideaof includinganysuggesteddruguse orsexual scenes
(kissing) inthe videodue tomostpeople deemingitunacceptable tosee inamusicvideo.