QUESTIONNAIRE

1. Music Video Questionnaire
1. What is your gender?
- Male [ ]
- Female [ ]
- Prefer not to say [ ]
2. What age bracket are you in?
- Under 18 [ ]
- 18-25 [ ]
- 26-35 [ ]
- 36-45 [ ]
- Over 46 [ ]
3. What is your current occupation?
- Student in lower education (secondary school, college) [ ]
- Student in higher education (university) [ ]
- Working full time/part time [ ]
- Unemployed [ ]
4. Do you tend to watch music videos?
- Yes [ ]
- No [ ]
5. What is your favourite genre?
- R&B/Hip Hop [ ]
- Pop [ ]
- Indie [ ]
- Rock & Roll [ ]
- Classical [ ]
- Soul & Jazz [ ]
- Other (Please state) ______________________________
6. Why do you prefer this genre?
_________________________________________________________________________
_________________________________________________________________________
7. Who is your favourite artist and why?
_________________________________________________________________________
_________________________________________________________________________
8. What’s your favourite song at this moment? Please include artist name
_________________________________________________________________________
9. From the following options what would you most like to see in a music video?
- A clear story line, similair to a film [ ]
- A simple video with just the artist singing [ ]

2. - A fun video including lots of dancers [ ]
- A video including lots of special effects and graphics [ ]
- A cartoon video with the song playing in the background [ ]
10. In a music video, what appeals to you the most?
- The artist [ ]
- The song [ ]
-The storyline [ ]
- Location [ ]
- Other (Please state) ____________________________________
11. What do you use to find out about music?
- Youtube [ ]
- Twitter [ ]
- Instagram [ ]
- Soundcloud [ ]
- Facebook [ ]
- Other (Please state) ___________________________
12. Do you tend to save music videos on devices or just watch them online?
- Save music videos [ ]
- Watch online [ ]
- Neither [ ]