1. The advert uses conventions of real media products by depicting the artists in a romantic setting on a beach to appeal to their target audience of 16-25 year olds. 2. It challenges conventions by making the background black and white rather than colorful, possibly representing a secret or mystery about the artists. This retro style contrasts modern colorful indie pop ads. 3. The artists' name is in the middle of the image on their backs rather than at the top, making it more personal and posing the question of what they are hiding from their audience.

1. BradleyBarnes
Evaluation - Question1- In whatwaysdoesyour mediaproductuse, developorchallenge formsand
conventionsof real mediaproducts?
Advert:
Our advertusesour genre conventionsby,havingthe backgroundof ourartists.The backgrounda
picture representingourartistsasbeingexpressiveandoutinthe openlookingoutintothe ocean,
inorder to make itseemas if theyare waitingforsomethingorforone andother topose an
interestingquestionwhichmaystartto develop theirrelationshipasacouple.We have purposely
chosenthisimage due tothe vastamountof connotationsinwhichitpossessestowardsourtarget
audience of 16-25 yearoldmale and femalesdue tothe factthat the beach a connotationof a
romanticdate setting,where newcouplesmaycome inorderto expresstheirlove toone andother
on daysout.
Belowisthe original image:
We decidedtochallengethe formsandconventionsof ouradvertbydecidingtomake ourproduct
representcontinuitythroughout bymakingthe backgroundblackandwhite.The blackandwhite
backgroundcan pose mysterytowardsourtarget audience,byconnotationasecretinwhichare
artistsare perhapshidingfromone andother.Yetthe blackand white effectwhichwe have added
on befunky.comcanalsodemonstrate the old-fashionedandretrolookinwhichwe’re tryingto
achieve.Therefore,thiscanbe seenasjuxtaposingtomoderndayindie popmusic whichusesbright
colourswithintheiradvertssuchas Lana Del Rey’srecentadvert.Therefore,althoughbothof these
popularadvertbelowportrayanimage of the artistinsome way or anotheritis interestingtosee
that theybothdisplaythe artistname at the top of the advertand incapital white letters.
indie rock

2. BradleyBarnes
As a groupwe howeverdecidedtochallenge thisbyputtingourartistname inthe middle of the
image (onare artistsbacks) so that itis personal tothemandso that are targetaudience know
exactlywhoare artistsare. Due to the fact that are artistsare facingawayfrom are target audience
it posesthe questionastowhatthe mysterybehindthemis,isittodo withthembeingnew andnot
wantingtobe drawnintothe lime-lighttoomuch?
We alsodecidedtodisplayabasicsquare and line patternaroundare artist’sbandname in orderto
furtherreinforce themasartists.Are inspirationbehindthiscame from‘The 1975’ althoughagain
we decidedtochallenge thisbyalsorepresentingare artistswithinthe same image.Due tothe fact
that we wantedtoshowtheircalming/peaceful vibe inwhichtheyconnote/giveoff totheirtarget
audience.
We alsochose ‘Carbon’fontforour advertto again reinforce continuitythroughoutourproducts
and decidedtoinclude avintage ‘scratches’effectuponthe image frombefunky.cominorderfor
our productsto all consistof a similarfeel.Therefore,we developedthe normal conventionsof real
mediatextsbymarketingouradvertas more personal.Due tothe fact that the ‘scratches’ can
representtheirsecretwantingtocome out inorderfor themto fullyexpressthemselvestoone
another.
Therefore,overall are advertchallengestypical moderndayindieadvertsdue tothe oldfashionfeel
inwhichit containsanddue to it listingfeaturingtrackswhichwill alsobe ontheiralbum.This
challengestypical indieadvertformsasyou’dusuallyexpecttofindthisuponthe backof digipaks.
Howeverwe asa groupwantedto portraythisthroughthe mediainthe formof our advertin order
to make are artistsseemmore unique andindividualasa result.
Our final advert –
AlteredIslands