This is my customer questionnaire. From this I have been able to establish my target audience and the particular conventions that will actually appeal to them. I will need to follow these when producing my three products.

1. RESULTSFROM MY QUESTIONAIIRE:
Here I have collected all the data received after distributing my questionnaires to my family, friends and peers and teachers at school, this is very important in giving me an indication as to the typical popular
conventions that I should base my productions on. It is important that I apply and refer to this data when producing my own products, as it willenable me to attract my particular target audience. This willalso give me
an idea as to what genre and target audience I am aiming to apply to my products. I have collected this data, displaying it in pie charts and line graphs as I feel this is an very visual and simple way to gather my results
and ensure my data is clearly understood thus can be applied.
WHAT IS YOUR GENDER?
Female
Male
After giving out my questionnaire, I can see that the
majority of people are female. This indicates that my
specific target audience should be a female one, thus the
products I produce will be targeted at attracting a female
audience. For this reason I will adapt my colour scheme,
typography, main artist etc., to attract a female target
audience.
HOW OLD ARE YOU?
7-10 years
11- 14 years
15- 18 years
19-22 years
23-26 years
27 and over
The results from this question indicate that the majority of my target
audience is between the ages of 15-18 years old. This is probably down to the
fact that I gave my questionnaire out to a lot of my friends of whom are a
similar age to me, thus being classified in this category. This may put me at an
advantage because I am of that age group I know what sort of things are
appealing thus causing me to pick my conventions well etc.. Leading to a
more successful music video etc..
DO YOU WATCH MUSIC
VIDEOS?
Yes
No
From this question I can infer that my music video
is a very important aspect of my project because
the majority of my target audience watches music
videos, thus intensifying the fact that my music
video needs to be very appealing.
HOW OFTEN DO YOU WATCH
MUSIC VIDEOSPER WEEK?
0-3 times
4-6 times
7-9 times
10 or more times
This also emphasises the importance of the quality of my
music video because the majority of my target audience
watch music videos between 4-6 times and 10 or more times
a week. This are the strongest scoring categories and thus
indicate the importance of my music video being of a really
high standard to attract my particular target audience.
HOW OFTEN DO YOU LISTEN TO
MUSIC PER DAY?
0-3 times
4-6 times
7-9 times
10 or more
times
This also emphasises the importance of my music video,
and choosing the correct song to make my video
according to because, my particular target audience
listen to music in vast amounts during an average day,
highlighting the need for my music video to be correlated
with a catchy, appealing song that my target audience
would enjoy listening to on an average day.
WHAT IS YOURFAVOURITE MUSIC GENRE?
R&B
Folk/Country
Jazz
Rock
Hip-Hop
Pop
Classical
Reggae
Soul
Other
The results from this question indicate that among my target audience the most
popular music genre is pop. For this reason I will use this knowledge to choose my
song, with influence from the pop genre and avoid less popular genres such as folk
or country genre music. Hopefully by applying popular music genres among my
target audience, my song choice and music video will cause my entire to be more
successful as I will ensure I attract my target audience.

2. WHAT ATTRACTS YOUTO WATCHMUSIC
VIDEOS?
Advertisments
Social media
Artist
Word of mouth
Billboards
Other
The results from this question indicate that the majority of my target
audience, are enticed to watch music videos due to the presence of
advertisements. For this reason it indicates how important it is for my
magazine advertisement to be appealing and confirmative to conventions
that appeal to my particular target audience, to ensure that it is my
advertisement that draws them in, thus influencing them to actually watch
the music video. This also indicates the importance of all three of my
products working together to ensure that none of them are disappointing in
comparison to the others.
WHAT KIND OF MUSIC VIDEOIS YOUR
PREFERENCE?
Narrative
Conceptual
Performance
I don’t mind
This is very important data for me because, I can actively use
this when producing my music video. From this data I have
decided that I will most likely produce a narrative music video,
as this seems to be the most appealing to my target audience.
Thus for this reason I will apply my music to Simon Firth’s music
video classification, with strong reference to narrative theory,
following examples such as Schwichtenberg. The least favourite
classification (Firth) was conceptual, and thus I will aim to avoid
this, as it may deter my target audience.
DO YOU LIKE TO SEE THE MAIN ARTISTIN
MUSIC VIDEOSOR FICTIONALCHARACTERS?
Main artist
Fictional
characters
The data from this question, suggests that my target
audience is divided between whether they prefer music
videos to have fictional characters or the main artist present
in it. I think due to the previous question, which showed
that people prefer narrative music videos, I may edge
towards using fictional characters in my music video.
However I think a good way to resolve this divided opinion
would be to use a mixture of the main artist and other
fictional characters, following an narrative portrayal (Firth)
0 5 10
Yes
No
DO YOU BUY CD ALBUMS?
Do you buy CD
albums?
This data shows that the majority of my target audience do
buy CD albums. For this reason it stresses the importance of
my album cover appealing to my target audience, so they
would essentially choose mine over many others present in
shops. In addition, this emphasises the fact that I will need to
investigate further, what conventions present on some album
covers entice my target audience to buy the albums. This is a
question I have asked later on in my questionnaire, and thus
when I have recorded that data I will need to make sure that I
look at all the questions adequately to link them together to
ultimately make the best product possible.
0
2
4
6
0
times
1-2
times
3-4
times
5-6
times
7 or
more
times
HOW OFTENDO YOU BUYALBUMSFROM SHOPS PER
MONTH?
How often
do you buy
album
covers from
shops per
month?
This data emphasises the importance of my CD album cover being well
present and appealing to my specific target audience, because the
majority of my target audience buy their CD albums from shops 3-4
times per month- this is actually a higher figure than I would have
thought. For this reason I need to ensure that all my conventions are
appealing for my specific target audience, which will be a question I
touch on later, thus this will ensure that my CD album will actually sell
and be successful.
WHAT IS THE AVERAGEAMOUNTYOU WOULD
SPEND ON ONE ALBUM?
0- I don’t buy any
£0.1-£2.00
£2.01-£3.00
£3.01-£4.00
£4.01-£5.00
£5.01-£6.00
£6.01-£7.00
More than £7.00
This suggests that the average amount of money
people would spend on buying an album cover is
between £6- £7.00 +. This enables me to negotiate the
quality of my album cover, as I will have to weight out
the selling cost for the sale price. For this price, I know
the quality conventions I can include, because I am
aware of how much my target audience is willing to
pay.

3. WHAT ENTICES YOU TO BUY AN ALBUM?
The image on the front
The artist
The text/typography
The colours used
The price
The genre shown through
iconography
Featured songs
Other
This data shows me how important my image on the front of my album cover is as it is
an very important feature of the album cover of which readily entices people to buy an
album if it is appealing. Due to the fact that my target audience, saw this as one of the
most important conventions, I will aim to use make my image very appealing, so that it
captures their attentions when in a shop. Other categories that scored highly as being
important were, the genre shown through iconography, for this reason I think it would
be profitable to obviously incorporate iconography that is associated with my genre, in
their main image, as this means the image will both be attractive and also ensure that
my target audience is aware that this album is a genre that suits their preferences.
0
5
10
Yes
No
DO YOU LOOK AT MAGAZINEADVERTIMSENTSOF ARTISTS?
Do you look at magazine
advertimsents of artists?
This data suggests that a lot of people look at magazine advertisements of
artists. For this reason this confirms the need for my magazine
advertisement to be very appealing. Due to the very populated nature of
magazines, it is important that my advertisement stands out and will
encourage people to stop and look at it. To make sure that my album is
appealing, I will follow, the results from the previous question, such as
making my genre and iconography clear and established.
WHAT ENTICES YOU TO LOOK AT MAGAZINE
ADVERTIMSENTS?
I just come across them
The image
To find out tour dates
To stay in the loop
I don’t
Other
This data again highlights the importance of the image as a means of attracting my particular target
audience to look at my magazine advertisement, in the possibility that it will attract them to both
watch my music video and buy my album. For this reason I will ensure that my genre is clearly
representative through my image, and also that my image takes up the majority of the frame. Also
because the data shows that a lot of my target audience just come across advertisement in
magazines, it intensifies my competition between other advertisement present in that same
magazines, suggesting that I will need my magazine advertisement to be eye catching and stand out
in comparison to the others.
WHAT SOCIALNETWORKINGSITESDO YOU USE MOST?
Facebook
Instagram
Whatsapp
Twitter
Snapchat
Youtube
Google+
Flickr
Tumblr
Other
This data firstly is a key signifier, in the current form of connection between my target
audience as It shows that the majority of my target audience, are currently users of social
media. For this reason I know that this is a particular platform that I can gain, customer
feedback and also publicise my products, of which is an easy way that can reach my target
audience globally rather than only locally. The most popular social networking sites are
Facebook, WhatsApp, YouTube and snap chat, however all of them show high figures, giving
me more choice as to which sites I can use.

4. SUMMARY OF RESULTS:
From the results I have collected from my questionnaire, I now have a clear basis and target audience of which I will use
as influence when producing all of my products, so that ultimately my products will appeal to my specific target audience
and be successful.
My target audience will be females, between the ages of 15- 18 years old. This is important, as both gender and age are
important features when choosing conventions to include within my products.
My target audience watch music videos on a regular basis, increasing my competition to get appeal and views.
The genre of which I will follow when producing all my products will be ‘pop’. It is very important that I conform to this
genre, as my results show this is the preferred one, of which will untimely very much appeal to my target audience and
thus, it is very important that all my conventions reflect this, so that my products turn out to be very successful.
My music video, will follow a narrative classification, with reference to Simon Firths typologies, as this was the
highlighted favourite among my target audience, and thus by using this style, it will hopefully entice my target audience
to watch my music video, increasing its success rates. My video will also include a mixture of the main artist, as well as
fictional characters, which I think are very much necessary when following an narrative type music video (Simon Firth)
When producing my CD album cover, the image used on the front, as well as iconography that highlights an appealing
genre is very important as my target audience suggested this as an very important feature that attr5acted them to buy
the cover, and indeed if I want my album cover to sell successfully I will need to conform to these conventions.
A similar story follows, for my magazine advertisement , suggesting the real importance of the quality of my images as a
key enticement for attracting my particular target audience to all my products.
I will use a range of social; media to publicise my products and also to gain customer feedback. Because the majority of
my target audience are avid social media users, when I create first drafts of my products etc.. The internet and social
media platforms will be a very good, profitable way of gaining feedback, in the hope to improve my product so it further
appeals to my target audience.