The document analyzes the results of a research questionnaire about music videos. It finds that most respondents were female, as the target audience is mostly female. It also finds that the majority of respondents were aware of the alternative genre and expected dark lighting and storylines in alternative music videos. The questionnaire helped determine that the target audience cares most about the artist and song in a music video. It revealed that the audience mostly watches music videos online and prefers when music videos include locations and narratives. The results will help the researcher successfully plan and produce an alternative music video tailored to the target audience.

1. ANALYSING
RESEARCH RESULTS
By Caitlin Macdonald
https://www.surveymonkey.com/s/7S6TFPD

2. Q1: What is you gender?
Gender
Male
Female
Out of the people how answered my questionnaire the majority of them was
female. This is a good thing as my target audience is mostly female so its good that
I get to see what both male and female think however also a ratio that fits my target
audience

3. Q2: What is you age?
Age
16
17
18
19
20
21 or older
When designing my questionnaire I made sure that I put the appropriate ages for my
target audience, its good that I have answers from the majority of the ages however I
would of liked if I of had at least one for each age

4. Q3: Are you aware of the genre
alternative ?
Genre
Yes
No
As I was asking a big group to answer my questionnaire I wanted to see who was
aware of my chosen genre. Alternative isn’t a well know genre and I was
expecting that some wouldn’t know what it is and that’s fine as the majority do
and I can use their answers

5. Q4:What typical features do you expect to see in an
'alternative' music video?
Typical Features
Dark Lighting
Storyline
Different
No Relevance to the
song
Guitars
I am really happy with the answers that were given and there was a common trend
with the dark lighting, there answers have given me some good ideas for my
music video and they fit my the conventions of the genre

6. Q5: what appeals to you mostly in
a music video
Music video
The artist
The story
The song
other
By asking this it has helped me know what to focus on in my music video and I
can know what my target audience want and what they feel is right for my genre

7. Q6:How often do you watch music
videos?
Music Videos
Daily
Weekly
Monthly
Whenever I can
Never
I added this question as in my past research I looked at how my target audience
view music videos and how many they watch and I wanted to test to see if its
true and the majority of them do

8. Q7: Where do you mostly watch
music videos?
Music Video
The internet
The artist's webiste
TV
I don’t watch them
This gave me a slight insight to my target audience and where and how they
watch there music videos, don’t think this would change my outcome for my
music video as where there watch it the format wouldn’t change

9. Q8: Do you prefer music video
that have a narrative?
Storyline
Yes
No
Depends on the song
This has allowed me to plan for my music video and lets me know what the
audience want in a music video so I can please my target audience

10. Q9: Do you prefer to see more of a
location in a music video?
Sales
Yes
No
Depends on the song
Know what the target audience want and like in a music video helps me with the
production of my music video as I can focus on what they want in this case they
like it when the location is included in the music video, helping me with my
planning for my video

11. Overall
 The questionnaire has been very helpful to me
as the questionnaire was answered by target
audience so I got to know exactly what they
like and want in a music video. It will help me
with planning of my music video as I know
certain things they like in a music video and
knowing this and Appling to my music video
will make it more successful