intro to teaser trailer

1. Teaser Trailer
Introduction

2. What is a teaser trailer
A teaser trailer for an upcoming film is usually
released long in advance of the product, so as to
"tease" the audience. An early example of the
teaser trailer was the one for the 1978
Superman film by Richard Donner.

3. How does it differ from a proper
movie trailer
• A teaser is usually released first in the film's
marketing campaign and is basically saying that it
exists. Teasers seldom show actual shots from the
movie since they're often released very early in
the production of the film. Many of them are just
10-30 seconds long.
• A trailer is longer (a few minutes), shows shots
from the movie, hints at the plot (or sometimes
gives it all away), and usually ends with a release
date.

4. Codes and conventions of a teaser
trailer
Time-
A teaser trailer is normally very short (about 30-60
seconds). In that time it will have shown you a basic
outline of what to expect from the film
Main purpose-
It is to make you aware of a new film which is still
being edited or produced. They usually show the
first ideas of what they want to produce for the real
film- and not necessarily what they will produce
when it comes to that stage as they may decide to
edit parts out.

5. Codes and conventions of a teaser
trailer
What it does to the audience-
They are made more aware that there will be a
film released soon, and, if they like the clips
from it they will like the real film.
The reason why it is called a teaser is because it
doesn’t give the audience everything, but
enough for them to know weather they will
enjoy it or not.

6. How is a teaser trailer made
Teaser trailers are often made
when the movie is still in
production and editing. It is
snippets from the movie to give
the audience an idea of what to
expect but it isn't as detailed as a
normal trailer.

7. They are usually made for popular
and big budget movies. They are
not so much to tell the audience
what the movie is about but to let
them know that it will be released
soon and to add to the excitement
about it.

8. • They often have no
dialogue and show a
quick montage of clips
from the movie. Most of
teaser trailers are
released on YouTube and
then shared on social
media by the fans such as
Facebook, Twitter and
Instagram.