This magazine cover focuses on the upcoming Sherlock Holmes movie. The masthead is positioned at the top in white font contrasting with the faded blue-to-white background. The main image features actor Robert Downey Jr. in costume as Sherlock Holmes, promoting the film's protagonist. Additional images in the top corner are meant to draw extra attention. Key details like the movie title and taglines are centered below in aqua blue and white fonts that link the various colors used throughout the cover. Pull quotes and labels also employ colors that contrast with the background for visibility.

1. Analysis
Movie
Magazine
front cover-
Sherlock
Holmes

2. Like many others of its issues Total film overlap their main image character
with the masthead of the magazine to put more emphasis on the focus of the
cover which is the movie. This issue the magazine presents the masthead in a
white font to contrast with the faded blue to white background, and as
conventional magazines do it is positioned at the top of the issue covering the
width span of the page. Alternatively this issue breaks conventions by
overlapping three subsidiary images as seen in the top corner, which will give
them extra attention from the viewer as maybe the editor wanted this.

3. The main image of the issue is that of
the actor Robert Downy Jr who plays
the character of Sherlock Holmes in the
new up and coming film. The character
is shown in costume creating the theme
of the page and its style, it also gives it
an informal status as he is shown with
his hands in his pockets as if in
character. By showing the main
protagonist of the film, this increases the
chances of possible sales, as more often
than not they are played by a well
known and respected actors/ actresses
that the audience can identify, peaking
their interest.

4. The name of the movie the magazine is focusing on and the by lines is
placed conventionally in the centre of the page below the main images
character. Shown in the aqua blue and white to contrast with the dark grey
background of the actors coat but also to create symmetry with the other
colours on the page like the also blue and faded white background. The
clever use of font colours in this issue creates a link between the whole page,
the images and its texts making for a professional look. As well as this we
can see pull quotes from what we the audience presume is from the actor
himself talking about the stage that the production is at. “World Exclusive”
also has the same effect upon us.

5. Subsidiary texts/ Banner lines are also used in the
issue to fill in any dead spaces and to also promote
other areas of the magazine using attractive pull words
like “EXTRA” and “SNEAKY” to draw the reader in
to there extra areas of information. Again like the pull
quotes, they use colours to contrast with their
backgrounds, using the aqua blue and black against the
faded blue to white background. This is shown similar
in the banner along the top, but as the fade is darker
they have switched from black to white to gain more
effect. Finally the price tag is well placed at the
bottom right hand corner of the issue.