2. Introduction
• For task 7 it was required of me to produce a
questionnaire targeted towards my audeince,
in order to find out what their likes and
dislikes where, helping me create an
attractive music magazine . I printed 10
questionnaires, each with 16 questions which
was created with my target audeince I mind.
Therefore in this PowerPoint I am going to be
summarising my results while also making
decisions into how i will produce my music
magazine and its content.
3. Question 1
• What gender are
you?
As my target audience are female
it was important for me to ask
the gender in order to make
sure I was getting the correct
feedback from the appropriate
people . As you can from the
results all of the people I asked
where female, meaning that all
the responses where valid thus
helping me create a music
magazine that would attract
my female audience .
4. Question 2
What is your age?
From my questionnaire I can see that under 15 year olds
and 16-25 years olds have filled out my
questionnaire. This means that my target audience
have been reached due to them being within these
two categories. As a result of this the remaining
questions will reflect their opinions, helping me
create a music magazine that would attract them.
However there two categories could potentially
cause problems due to them being under and above
my target audiences age, meaning that some of the
results would be useless , not reflecting the
audience likes and dislikes. Nevertheless this has
been avoided due to me only asking those who are
12-16 year olds therefore my questionnaire will
become useful when helping me create my music
magazine.
•
Improves: If I was to do this questionnaire again I
would make sure that the categories included 12-16
years to make sure only my target audience's
responses where collected.
5. Question 3
What music is your favourite to listen
to?
• As all the people I asked chose pop
as their favourite genre of music to
listen to, this means that the
remaining questions would have
been filled out in the perspectives
of those who enjoy pop. It was
important for me to ask this
question due to me focusing on
the pop genre, making any other
answer chosen irrelevant to my
questionnaire. By doing this it
allowed me to collect findings that
would help me when create my
pop music magazine.
6. Question 4
Describe your opinion of pop music ?
•
I asked those who filled out my questionnaire to scale how exciting, sexy, happy, up beat, colourful and meaningful they would describe
pop music as . From my results i can see that most thought pop music was exciting, happy, upbeat and colourful. As my audeince have
described pop music in this way it will influence how I will approach my magazine by making it appear positive and childlike which is
suggested by my finding. I can see that most of those who filled out my questionnaire have decided pop music as un sexy and
meaningless. this would be due to pop music stereotypically being for a younger audience, meaning that sexual reference and
seriousness would be inappropriate for the audeince. This will effect how I create my magazine by making sure that I do not use sexual
image and that the content is little hearted in order to attract the audeince.
•
If I was to ask this questionnaire again I would have worded this question slightly differently in order to make it focus on my music
magazines content. “ describe the content of a typical pop music magazine?” therefore when it comes to me doing my focus group I will
be asking this question in order to get more detailed answers into how I should approach my magazine content.
Exciting
1
2
3
4
5
Dull
Sexy
1
2
3
4
5
Non-sexy
Happy
1
2
3
4
5
Depressing
Up-beat
1
2
3
4
5
Slow
Colourful
1
2
3
4
5
Pain
Meaningful
1
2
3
4
5
Meaningless
Averaging score
7. Question 5
What shade of coloures would you most expect in a pop
magazine?
•
•
Here I can see that all the people I gave my
questionnaire to have chosen bright as their
preferred shade of colour. Due to them all
choosing this I will be using bright coloures
throughout my magazine in order to please my
audience whilst also attracting them. Bright
coloures have connotations of happiness and
excitement which I hope will make my
audience think positively of my magazine,
making them want to read it.
However I did noticed whilst handing out my
questionnaires that I had make a mistake my
describing bright coloures as light yellow and
blue. This did not effect my result due to me
explaining to the people that filled it out what I
meant, on the other hand if I was to do this
questionnaire again I want have described it
rightly in order to make it clear to my audience
what I was proposing.
8. Question 6
Where do you hear about your music
news?
•
From my results I can see that the
people who filled my questionnaire
out had mixed ways of how they
would hear about music news .Most
chose ratio and then the internet
with no one choosing music
magazines . Due to this when it
comes to creating my magazine I will
think about producing a website/
ration station which would cater for
my audeince versatility, encouraging
them to seek my magazine for the
latest pop star news. Hopefully this
will also encourage my target
audience to buy my printed copy, of
which I will be focusing on.
9. Question 7
Would you be interested in a
website that is linked to a
music magazine?
•
I can see that most of the people who
filled out my questionnaire wouldn't be
interested in a website to my music
magazine. Although I did suggest this in
the previous question due to some of
them choosing the internet to access
music new I will be abandoning this idea,
due to it proving unpopular with my
audience in this question.
10. Question 8
How important is the model on the front cover of the magazine?
•
From my results I can see that the main image on the front cover is very important
due to people scoring this a high on the scale. Therefore when it comes to
creating my music magazine I will make sure to use an image which is in the styling
of a typical pop music star in order to attract my audeince. I will also be editing my
image to enhance how glamorous it is which should attract my audeince further.
•
Improves: As I did not ask what elements of the main image makes the front
cover attractive I will be asking my audeince this in my focus group in order to
make sure what I think would attract the audience is correct.
Insignific
ant
1
2
3
4
Averaging score
5
Very
important
11. Question 9
What kind of images would you like the music
magazine to contain?
•
This was an open based question which
allowed those who filled my questionnaire out
to be as detailed or brief as they wanted to be
•
I noticed that all if not most expected to see
clothing, pop artists/bands and make up in a
pop music magazine , meaning that they would
like to see these in my magazine. All of the
suggestions where typical images i would
expect to see in a pop magazine from my
research which should make it easy for me to
come up unique and innovative ways of taking
the photos in order to make them appear
attractive and interesting to my audeince.
Therefore from my finding I will make sure I
take photos not only of people but also fashion
items, accessories and make-up for my pop
magazine.
12. Question 10
Which of the following artists would mostly
likely make you want to buy a music
magazine?
•
I can see that the majority of people I asked
would be more inclined to buy a music
magazine that was female dominated due
to most of them choosing Taylor swift or
Cher Lloyd as the artists which would most
likely make them want to buy a music
magazine. Therefore because of this I will
predominantly be taking photos of females
in order to attract them to my magazine.
However after looking back at questions 6
(Where do you hear about your music
news? ) and seeing that most of my target
audience hear about music on the radio and
not music magazines I think it is important
to use a range of males and female images
in order to please all members of the target
audience, encouraging them to buy my
printed copy over listening to music on the
radio.
13. Question 11
Which is your favourite pop band out of the following ?
•
I can see here, like with question 10 that my target audience are
mostly attracted to female bands due to most of the people i gave
my questionnaire to picking little mix or the Saturdays. Therefore
when it comes to me taking my photos I will try to encouporate a
group of girls to represent a typical pop girl band. I will try and
make them appear stylish and trendy in order for them to look
similar to how little mix or the Saturdays would dress which
should attract my audience. However I did notice within some of
my questionnaires people chose the boy bands e.g. one direction
and the wanted. I think it is very important to use not only
females but males due to my analysis of previous pop magazines
whereby male models/artists where used as eye candy for the
audience. therefore although I will be focusing more on how the
females within my magazine are represented ii will also be taking
photo’s of males which should attract all my target audience
•
Improves: as with question 10 I would have also asked in my
questionnaire “ what makes a pop music band attractive?” helping
me style my models in order to make them look as realistic as
possible to my target audience. Therefore I will be asking this
question in my focus group to get more detail.
14. Question 12
In a music magazine what do you prefer
to see?
•
•
Most of my target audience where not
fussed on the magazines content
however some did sway towards
interviews. Therefore I will make sure
that my magazine contains an
interview with the rest of its content
being random(decided later) due to
them not being too fused
Improvements: In order to make this
more detailed in my focus group I will
be asking what kind of interview they
would like to read about which should
make it easier for me when creating iy.
15. Question 13
What would you most like to read about in a music magazine?
•
•
My magazine will contain a range of
different content due to my audience having
different opinions into what they would
most likely want to read about. However I
did notice that most of my target audience
chose recent charts hits therefore this will be
the main further in my magazine
Improvements: As I will now be trying to
incorporate all suggested features in my
magazine I think it is important to ask my
audience what types of fashion and make-up
they would want to see. Although I do have
an idea of this from task 6 I think it is
important to ask my audience in order to
make sure it attracts my audience. Therefore
in my focus group i will be asking these
questions.
16. Question 14
Do you prefer more text or more images in a magazine?
•
From my results I can see the most of
those who filled my questionnaire out
would prefer to see images than text.
Although my magazine will contain
interviews and charts etc. I think it is
important to make it visually exciting
as well as informative therefore in my
magazine I will be using a range of
different image which should attract
my audience. There are no
improvements to be made here as I
already know the kind of images which
should attract my audience from
question 9.
17. Conclusion
I think my questionnaire was very successful due
to the feedback being from my target
audience of 12-16 year olds and also due to it
allowing me to produce quantitative data.
Although some questions did lack detail by
asking the additional open based questions in
my focus group this should enable to me to
gather more detailed opinions and have an indepth discussion with those in my focus group
, allowing me to create a success pop music
magazine.
