The document summarizes the results of audience research conducted for a proposed music magazine. Key findings include: - The majority of respondents were female and between 15-20 years old. - The most popular artists were Arctic Monkeys, Maroon 5, and The 1975, indicating many readers enjoy rock/indie boy bands. - The most commonly read magazines were Q and NME, which will inform features in the new magazine. - Readers preferred the magazine be priced between £2.50-£3.50 and published once a month or every two months. - Red was the most associated color with rock/indie magazines and famous people on the cover were most attractive

1. RESULTS AND CONCLUSIONS OF
AUDIENCE RESEARCH.

2. Male or female?
4
Male
Female
16
One of the most important questions to ask is whether you audience is male or female. This is an
important question because I wanted to know what both genders would like in a music magazine.
However I did not ask as many men so my results aren't entirely fair. If I had the opportunity to
ask people again I would ask more men so I get a range of ideas and reviews from both genders.

3. How old are you?
16
14
12
10
8
Series1
6
4
2
0
How old are
you?
14 under
15-20
21-25
26-30
31+
By asking people their age I knew what type of target audience that my magazine will be aimed
at. The bulk of the people that I asked were 15-20 years old therefore my results are going to be
biased as I gave the majority of my questioners to a younger audience. However I asked no
under fourteen year olds because some of the content in my magazine may be inappropriate to
anybody under fourteen.

4. What is you favourite artist/band?
4.5
4
3.5
3
2.5
2
Series1
1.5
1
Series2
Series3
0.5
0
I thought it was appropriate to ask people who their favourite bands are so I know what type of
artists to feature in my magazine. I received a wide range of results however the three most
popular results are: “Arctic Monkeys”, “Maroon 5” and “The 1975”. This shows me that a lot of my
audience like rock/indie boy bands. There fore I know that including these type of artists would be
very popular towards my target audience.

5. What music magazines do you currently
read?
7
6
5
4
Series1
3
2
1
0
Q
NME
Rolling Stone
Kerrang
MOJO
Classic Rock
In my questionnaire I wanted to ask what magazines people already read so I could take some
inspiration. The most popular were “Q” and “NME” so therefore I am going to include some of the
features and ideas that these two magazines include.
Also in my questionnaire I asked if anyone had any dislikes about their chosen magazines. Some of
the feedback I received I will make sure that I don’t include in my magazine. Some of the
complaints were: too many adverts, not enough features and also need better shapes and layout.

6. How often do you purchase music
magazines?
0
4
6
Once a week
One a fortnight
Once a month
Every few months
Never
5
5
I believe that an important question to ask was how often people purchase a music magazine. I wanted
to find this out so I knew how often to purchase my music magazine.
Most people buy their magazine every few months so therefore I am going to produce my magazine
once a month or once every two months.

7. What features do you like?
4
3.5
3
2.5
2
1.5
1
Series1
Series2
0.5
0
In my questionnaire I wanted to understand what type of features that my audience like. I
thought that it would be appropriate asking what they’re favourite feature is in there
magazine so I know whether to include these features in my magazine or not. So for
example I will definitely be include information about artists and updates on concerts as
these were the most popular.

8. What colour do you associate with a rock/
indie magazine?
10
8
6
4
Series1
2
0
Blue
Red
Series1
Orange
Yellow
Green
By including the question “ what colour do you associate with a rock/indie magazine I have
gained what colour scheme would work best for my magazine. The majority of my audience
said that the colour “red” is the colour that they most associate with a rock indie magazine so I
will be sure to aspects of this colour or use it in my colour scheme.

9. How much do you usually spend on a music
magazine?
9
8
7
6
5
Series1
4
3
2
1
0
£1.00-£1.50
£2.00-£2.50
£3.00-£3.50
£4.00+
I believe that this is one of the most important questions to ask because then you will know what to
price your magazine and whether people would buy it at that price. The most popular price was
£3.00-£3.50 but closely followed by £2.00-£2.50. Therefore my magazine will range between these
two prices as it seems most popular to my target audience. I believe that £2.50 or £3.00 will be a
suitable price for my magazine.

10. What word do you associate with rock/indie
music?
4
3.5
3
2.5
2
1.5
1
Series1
0.5
0
By questioning what type of word they think is associated with “rock/indie
music” I have received a variety of words that could be suitable for the title of
my magazine. These words are going to give me inspiration on what to call
my magazine and if my target audience would like it.

11. What would attract you to the front cover of
a magazine ?
Quotes
Typography
Series1
Colour/layout
Famous people
0
2
4
6
8
10
I wanted to ask what attracted people to the front cover of a magazine. I believe that by asking
this question you get a variety of choices and what should be most important on the front of your
magazine. According to the results have famous people on the front of a magazine is what is
most attractive and why people would buy the magazines.
I will make sure to definitely include a large image of the artist on the front page of my magazine
as this is what people find most attractive and why people buy the magazine.

12. Do you like too read about just one type of
genre or a variety?
Variety
Series1
Just one
0
2
4
6
8
10
12
14
I thought it would be interesting to ask if people prefer to read about just one type of genre
or a variety and a lot of people said variety. From these results I will make sure to have a
variety of genres included in my magazine to it reaches out to a wider audience.

13. What other genres do you like?
7
6
5
4
3
Series1
2
1
0
Pop
R&B
Jazz
Classical
50's rock
Folk
By asking what other genres people like I know that could include some of these as features
in my magazine. My magazine will be based mainly on rock and indie music however I think
that it would make my magazine more popular if it had a wider range of genres so it appealed
to a wider audience.