The document summarizes the results of surveys conducted to understand the target audience for a pop music magazine. Key findings include that pink and purple were the most popular color schemes associated with pop music. Respondents were evenly split on preferring male or female artists on the cover. Most would pay £1-2 for the magazine and preferred bands to solo artists, though the author decided to feature a solo artist. Artists like Justin Bieber, Ed Sheeran and Ariana Grande were favored. The target age range of 18-21 was most expected. Pop music was confirmed as one of the most popular genres today.

1. Why did I ask these questions, what was I hoping to learn about my genre or
target audience?
ThereasonI asked thequestions I askedwassoI couldbegin tounderstandmy targetaudience
andwhatthey expectofa pop genremagazine.I alsowantedto learnaboutmy targetaudience
in terms of how much they are willing to pay and who they are most interested in from pop
artists, this was important as I can include these artists in my pop magazine.
What was the result?7
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Blue Pink Black Purple Other
Colour Scheme for the magazine
I asked this question to understand how people perceive the genre Pop and the colours
they naturally associate with the pop genre. I am pleased with the results as they were
what I had hoped. Pink and purple being the most popular helped to follow the
stereotype of the pop genre as well as these being the colours I will use throughout my
magazine. This question helped me to understand how the audience interprets a pop
magazine with colour and I feel this will help me to create a successful magazine.

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Male Female
Which gender would you expect to see on the
cover of a pop magazine
I asked this question to learn about the stereotypes within the genre of
pop and to understand how the people stereotype the audience of a pop
magazine to be. From my results, I can see there was an evenresponse to
both genders, which suggests that males and female pop artists are just as
popular as each other. My results made me feel confident in my decision
to have a female on the cover of my magazine as it is clearly expected just
as much as it is to have a male.
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£1-£2 £3-£4 £5+
How much would you pay for a pop magazine?
This question helped to give me a clear indication as to what my target
audience will be willing to pay for a pop magazine. This also helps me
to understand my audience, this result was in fact expected as my
target audience is young students whom most of have little money and
would not be willing to spend more than £2 on a pop magazine.

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Solo artists Bands
would you prefer to see solo artists or bands in
the pop magazine
From theresults ofthis question I wasslightly thrownofffrom my originalidea touse a single
model on the cover of my magazine and featured through out, however even though my
results suggest bands to be preferred I will continue to go ahead with a solo artist, as I still
believe the magazine will be successful.
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which pop artist would you hope to see in a Pop
magazine
I asked this question to understand about the genre pop and its most recognised artists. From
this question, I now have several artists and bands I could use within my magazine that are all
popular. The results vary between males and female artists which is good as although I am
targeting femalesthereare severalartists which willattracta maleaudiencewhich only widens
my target audience.

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10yrs-13yrs 14yrs-17yrs 18yrs-21yrs 22+
Which age rangeshould be targeted for a pop
magazine
From these results, I can see the most expected age is 18-21 which is what I was
hoping for so I am overall pleased with this result. I am happy to target this age
range as the college location is full of students aged 16-20.

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Yes No
Do you think pop is one of the most popular
genres today
By asking this question I was reassured that pop is one of the most popular
genres today and it is known by most people. These results were expected as
from previous research into the charts I knew pop was one of the most popular
genres.

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Who is your favouritepop artist
The answers to this question helps me to understand which pop artists are most favourited by
my target audience, as this then helps me to include the artists that my audience favours. This
also shows me that solo artists are the most popular artists which my target audience favour
which brings confidence to me when I come to use a solo artist on the cover of my magazine.
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Yes No Sometimes Rarely
Do you listen to pop music often
By asking this question I was again able to understand my target audience and
genrefurther.By recognising how oftenmy targetaudiencelistentopop music
I can understand how much it is favourited by my target audience. As well as
knowing how popular it is within my target audience.