The document contains the results of a survey conducted to help design a new music magazine targeted at ages 16-30. Key findings include: - The majority of respondents were ages 16-25 - Bring Me The Horizon was the favorite band, indicating a focus on metal music - Most respondents buy magazines weekly - NME and Kerrang! were the most read magazines currently - Respondents preferred magazines with useful information on bands - Black, red, and grey were the most associated colors with rock/metal - Posters and competition prizes would attract buyers - £1-£3 was the preferred price range and 50-70 pages was expected - Skulls, fire and guitars were the

2. What age category do you come
under?
20
I have asked this question to
ensure I am collecting
information from my target
audience (16-30). From my
results I have no received
answers from anyone under the
age of my target audience
whereas 5 people above the age
of 26 answered my
questionnaire, there is a
possibility they may have been
above my target
audience, although they are still
the minority therefore their
answers should not affect my
results majorly on appealing to
my target audience.
18
16
14
12
10
8
6
4
2
0
Under 10
11 to 15
16 to 25
26+

3. What is your Gender?

4. Who is your favourite artist?
I asked this question to find out what music
artists my target audience would be
interesting in reading about and what genre I
should focus more on based on what type of
bands people preferred. From my results I
can conclude that the band my target
audience is most interested in is Bring Me
The Horizon, they are in the Metal Genre.
Whereas my results also show Biffy Clyro
were second in the results as these are more
rock genre I can conclude that my magazine
will produce an equal amount of features on
each Genre.
9
8
7
6
5
4
3
2
Other
1
You Me At Six
1
All time low
1
0
Bring me the horizon
Slipknot
Biffy Clyro
Other

5. How often do you buy magazines?
16
I asked this question to help
me determine how often I
should publish my magazine
and how often my target
audience would buy it. The
results show me that the
majority of people bought a
magazine once a week
therefore making weekly
issues of my magazine would
help it appeal to my target
audience.
14
12
10
8
6
4
2
0
Less than once a
month
Fortnighltly
Once a week
Once a month

6. Please state the music magazines
you have already read
7
I asked this question so I could see what type of
music magazines my target audience already read
and look at the features of these magazines. My
results show me that NME was the most popular
magazine, this is an indie Rock magazine aimed at
around 17-27 years old, this is a similar target
audience to the my magazine whereas the gender
of the music is not the same.
Kerrang! Was second in my results which is the
same gender as my magazine (rock and metal)
although Kerrang! has a different target audience
to me as Kerrangs target audience is about 14-17.
Therefore I will look at the layout of NME as this
appeal to an older audience but the features and
bands of kerrang as this matches my gender to help
my magazine appeal to my target audience.
6
5
4
3
2
1
0
NME
Other
Rocksound
Q
3
1
Kerrang!
Metal
Hammer
Mojo
None
Other

7. What do you like about that
magazine?
14
I asked this question to help me decide on
what I could include in my magazine to
make it appeal to my target audience. My
results show that most people like the fact
the magazines gave information this
informs me that in my magazine I should
try and put as much information on the
bands people like as I can. The other
answers also show me that incentives can
attract people to buy a magazine so I will
ensure that I put them in my magazine and
the house style can attract someone to a
magazine therefore I will pay close
attention to the house styles of magazines
aimed at my target audience.
12
10
8
6
4
2
0
give useful/interesting
information
posters
reader friendly/attractive

8. What do you dislike about that
magazine?
I asked this question t0
help me with what I should
avoid when producing my
magazine, the results show
me that most people do not
like adverts therefore I will
try to make any necessary
adverts as small as possible.
Like the previous question
the house style is
mentioned, however this
time it is not liked as it is
too brightly coloured and
messy so when producing
my magazine I will try and
avoid busy housestyles and
keep it simple similar to
NME.
12
10
8
6
4
2
0
Adverts
new bands
house style (brighly coloured
and messy)

9. What features do you like to see in
magazines?
I asked this question so I knew
what features I should include
in my magazine to make it
appeal to my target audience.
The results show me that my
target audience most want to see
interviews therefore I will make
sure I include an interview and
will make it the main feature on
the front cover
14
12
10
8
6
4
2
0
Other
Interviews
Tour/festival info
2
letters page
1
Charts
Reviews
Other

10. Please list 3 colours you associate
with rock and metal music
20
I asked this question so I could get
ideas for the theme colours of my
music magazine. Most people said
grey and black therefore I will try
and use these as some of my main
colours, I will try and use red as a
brighter colour to contrast these if
I want to make something stand
out. Orange also got a few votes
and this is a bright colour which I
can incorporate into the magazine
to make something stand out. I
may possibly use red and orange
together as these are the colours of
fire, this could create an
interesting combination.
18
16
14
12
10
8
6
4
2
0
Black
Red
Grey
Dark Blue
Orange

11. What incentives would attract you
to buy a music magazine?
12
I asked this question to
help me decide on what
incentives I could include
in my magazine to make it
appeal more to the target
audience. My results show
that most people would be
interested in posters being
in the magazine, using the
information I collected
about favourite artists I will
put posters in that people
would like to see.
10
8
6
4
2
0
Poster
compeitions
Free CD/single

12. How much would you be willing to
pay for a music magazine?
16
I asked this question to help me
decide on the price of the magazine
and what price my target audience
would be willing to pay, most
people said £1-£3, this is a similar
price to magazine such as Kerrang!
and NME. Magazines such as Mojo
and rolling stone cost more than
this although they are monthly
magazines whereas NME and
Kerrang! are published more
frequently.
14
12
10
8
6
4
2
0
less than £1
£1-£3
£4-£5
£5+

13. How many pages would you expect
for the price you selected?
I asked this question so I
could get an approximate
number of pages people
would be expecting from the
magazine and for the price
they paid, the majority of
people said 50-70 whereas
71-100 was also voted for a
lot, therefore I will try to
make my magazine about 70
pages, this way both
categories will be happy.
This is similar to the music
magazine NME who I have a
similar target audience to.
12
10
8
6
4
2
0
less than 50
50-70
71-100
More than 100

14. Please list 3 symbols you associate
with rock and metal music
20
I asked this question so I had some
sort of idea in what symbols to put on
my magazine, the most popular was
skulls, fire and guitar came in joint
second though. I will try to use all
3, fire can also link in with the colours
that people associated with rock and
metal music as people said red and
orange. However I will try to limit the
amount of symbols I use as my target
audience is an older audience I do not
want to make it look too child like and
similar to Kerrang! who has a different
target audience to my magazine.
18
16
14
12
10
8
6
4
2
0
Fire
Guitar
Skulls
Bones
dangerous
animals

15. What competitions would interest
you?
14
I asked this question so I could do
competitions that my target
audience would be interested in.
My results show that most people
would be interested in winning
gig tickets, as this will interest
people I will try and put this in
the magazine and make sure it is
in the front cover. As winning an
Ipod/mp3 player was second I
could put this as second prize or
alternate the prizes every issue.
12
10
8
6
4
2
0
Win gig tickets
Free CD
Win Ipod/Mp3
player
Other

16. Please state 3 words you associate
with Rock and Metal music
25
I asked this question to help
me think of a name for my
magazine, the most popular
was scream, then loud came
in second. These words are
catchy and simple which
would be appropriate names
for a magazine. Magazines
like Mojo, Kerrang! and Q all
have simple one worded titles
that are easy to remember.
20
15
10
5
0
mosher
Loud
Scream
Head
banging
extreme
raw
Gig