The document summarizes the results of a survey about music magazine preferences. Key findings include: - Most respondents liked indie magazines and the target audience will be males aged 14-18. - Monthly publication was preferred and popular artists like Oasis and Catfish and the Bottlemen will be featured. - Respondents wanted unique content with a focus on images, gig guides, new bands rather than ads or pointless text. - Expected content included reviews, main articles, gig listings and popular artists will be on the cover. - The magazine will be between 60-100 pages and priced around £3.50 based on preferences.

1. Audience results and conclusion
Theo Vanderwert

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14
Yes No
Q1 Do you like indie magazines?
Out of the 20 people I asked 13 people said that they like indie
magazines and 7 people said they don't like indie magazines.
This means that I will create a indie magazine because more of
my target audience read and like indie magazines.

3. Q2 What gender are you?
male
female
From the 20 people I asked 12 people were
males and 8 people were females. This means
that my target audience will be mostly male.

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Below 13 14 - 18 19+
Q3 How old are you?
Column1
From the 20 people I asked 2 people were aged below 13, 11 people were
ages 14-18 and 7 people were aged 19+. This shows that my target
audience for my magazine will be for 14 – 18 year olds. Because of this I
will have new indie bands and for ages 19+ I will use older indie bands.

5. Q4 How often do you buy a music magazine?
Rarely
Never
Monthly
Weekly
From the 20 people I asked 4 people said they rarely buy a music
magazine, 6 said they never, 7 said monthly and 3 said weekly. This has
helped with often I will be publishing my magazine and from my research
I will be publishing it monthly.

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0.5
1
1.5
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5
The 1975 Oasis Catfish and
the
bottlemen
The
Wombats
Artic
monkeys
Q5 Who is your favourite band or singer?
From the 20 people I asked the two artists that are most popular
were Oasis and Catfish and the Bottlemen this means that both of
these bands will feature in my contents page to attract more
customers. I will also have Oasis and Catfish and the Bottlemen on
my cover page to attract as many people as I can to my magazine.

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Q6 What two words would you associate
with the indie genre?
This question will help me to have a theme in my magazine and
because the word unique is most associated with the indie
genre I will make my magazine very different to other
competitors.

8. Q7 What colour/colours would stand out for you in a
indie magazine?
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Blue
Black
Pink
White
The two most popular colours chosen by my target audience were
White and pink this means that I am going to base my front cover and
colours inside my magazine around these colours. I was unsure with
the colour pink but because I have seen an issue of Q which involves
pink and it looks very effective.

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gig guide
images
main article
new bands
Q8 What do you like about the music magazines you are
reading?
Series 1
From the research I gathered I will definitely make sure that I
add all these into my magazine contents page, I will also add a
lot of images because from my research that is what most
people find easy to understand.

10. Q9 What do you dislike about the music magazines you
are reading?
adverts
too many images
too much text
After asking 20 people, 12 people didn't like reading too much
content/pointless content, 2 people didn't like the page to be full of
images and 6 people didn’t like seeing adverts. For my magazine I am
going to use this to make my magazine the best for my audience, I will
focus on not putting pointless content in my magazine that doesn’t
really relate to the article, because this is the main area that people
don’t like about a music magazine.

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reviews main article gigs
Q10 What articles/content do you expect to see in a
music magazine?
With the results of this question I will make sure to add
each one to my contents page or as cover lines on my
front cover, because these are articles people see
regularly in a music magazine.

12. Q11 How many pages do you expect to see in an average music
magazine?
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60 80 90 100
The results from this question are very varied so I will aim to have between
60 and 100 pages in my magazine because that's how many pages people
expect to see and want to see in a music magazine.

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Catfish and the Bottlemen
The 1975
Oasis
Jamie T
Q12 What are the most popular artists that you have
heard of in the indie genre?
With the results of this question I will try and have all
these artists feature in my contents page because these
are the artists that really stand out in the indie genre, so
by having these artists feature in my magazine it will
appeal to more people. Using this data I will use these
artists as coverlines on my front cover.

14. Q13 What’s your favourite indie magazine?
NME
Q
Rolling Stone
Unknown
From my research I am clearly able to identify my top
competition which is NME, this means that in some parts
I will try and make my magazine similar but I also want it
to differentiate itself from any other magazine on the
market.

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£1.50 - £2
£3 - £4
£5 - £6
Q14 How much do you expect to pay for a music
magazine?
From my research it is clear that most people
would pay £3 - £4 for a music magazine, this
means that I will meet the prices halfway and
price my magazine at £3.50 per issue.

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Images Text
Q15 Do you prefer more text or more images in a music
magazine
From the research that I have gathered it is clear that a lot
more people prefer images to text this means that I am going
to add images to my contents page, but from the research
that I received in Q9 people don’t want the page to be
completely covered in images, so I will only place a couple on
each page of my magazine.