- The majority of respondents were female aged 15-20 who liked indie magazines and associated the genre with words like "unique" and "tumblr". - Popular artists mentioned were Catfish and the Bottlemen and Arctic Monkeys. - Most respondents would pay £3-£4 for the magazine and preferred concert tickets as a freebie. - Favored content included interviews and gig guides. This provides guidance on key aspects of the magazine to appeal to the target audience.

2. QUESTION 1.) DO YOU LIKE INDIE MAGAZINES?
0
2
4
6
8
10
12
Yes No
Column2
Yes
No
I asked 20 people to answer this question. From this analysis I have gathered that majority of my target
range do like this genre which was 11, however a very large amount dislike this genre which was 9, this
will make me work harder on making it appealing to those that don’t even enjoy this type of magazine, I
will add content that will be relatable that people who are not into indie might enjoy, I will include current
bands as they may be familiar with them as they are popular within this genre.

3. QUESTION 2.)WHAT GENDER ARE YOU?
Gender
Female
Male12
8
From this research, I have gathered that most of my audience is female which was filled out by 12 of
them, however the male ratio is not fair off which was 8, this gives me an signal that I should gear
this magazine towards both genders, making it gender neutral so everyone can appeal towards it.

4. QUESTION 3.)HOW OLD ARE YOU?
0
5
10
15
20
Below 14 15-20 20+
Age
Age
I asked 20 people from this research it consists of the age range from 15-20 and a few from 20+ but none from
below 14. This gives me an indication that this indie magazine will be heavily designed for this age range, as I
have received majority responses from this age group. Meaning I should include content that the audience appeal
to, rather than childish content as no below 14s filled out the questionnaire. I will include current bands such as
Catfish and the Bottlemen and the 1975 to be able to relate to my magazine and include classic indie bands such
as red hot chilli peppers and Oasis to appeal to the ages that are 20+ that they will enjoy.

5. QUESTION 4.) WHAT COLOURS WOULD YOU
ASSOCIATE AN INDIE MAGAZINE WITH?
0
2
4
6
8
10
12
14
16
Black,white and
red
Purple,pink and
green
Colour scheme
70% of my responses I have gathered from my analysis is more lenient towards the black, white and red;
this will help me on choosing a colour scheme for my indie magazine, as majority of my responses geared
towards these monochrome colours, rather than brighter colours which 30% of my audience prefer, this
could reflect the indie genre. As a result of knowing that some like bright vibrant colours, I may add these in
the contents page or double page spread.

6. QUESTION 5.) WHO ARE YOUR FAVOURITE
BANDS/ARTISTS?
0
1
2
3
4
5
6
Catfishand…
ArcticMonkeys
HighTyde
JamieT
SundaraKarma
The1975
TheHunna
TheNightCafe
Bombay…
TheWombats
TwentyOne…
Panicatthe…
Thekooks
Yearsand…
Oasis
HippoCampus
TwoDoor…
PinkFloyd
Ratboy
TheBeatles
FIDLAR
Bands/Artists Bands/Artists
The most popular artists/bands will be the ones with the most recognisable, which were Catfish and the
Bottlemen, Twenty One Pilots, The 1975,The wombats, Arctic monkeys. Including these bands/artists but not as
much as the ones named before these: Two Door Cinema Club, Pink Floyd, Jamie T and High Tyde. As a result,
this portrays that I should mention these bands/artists within my coverlines on my magazine front cover/contents
page, as these were the most popular overall.

7. QUESTION 6.) HOW OFTEN DO YOU
PURCHASE A MAGAZINE?
Weekly
Monthly
Never
16
3
1
16 of my respondents have never purchased a magazine, this will specify to me that I need to make my
magazine enticing for my target audience to purchase, whilst 3 of my respondents purchase magazines
monthly; which illustrates that some individuals still do buy magazine, giving me a glimpse that I can
convince my audience to purchase my indie magazine, this implicates that they could be guaranteed
customer. Also 1 response said that they buy magazines weekly this gives me an idea of which type of
magazine they purchase due to the time frame. I will also include website link; as people who do not
know much about music magazines can browse through the internet to get an understanding of them.

8. QUESTION 7.) WHAT ARE YOUR
FAVOURITE TOP 3 OR 4 COLOURS?
0
2
4
6
8
10
12
14
Colours
Colours
I asked for a range of colours that my audience prefer, from my findings I can see that Black and
blue are very popular alongside: red, purple, white, pink and yellow. This will give me an impression
that I should include these colours within my indie magazine, to attract different people due to the
diversity within the colour scheme.

9. QUESTION 8.)WHAT THREE WORDS
WOULD YOU ASSOCIATE INDIE WITH?
0
1
2
3
4
5
6
7
8
Chilled
Unique
Alternative
Soft
Hipster
Independent
Entertainm…
Fun
New
Upcoming
Music
Happy
Tumblr
Edgy
Style
Guitar
Flowers
Purple
Funky
Oriental
Rock
Deep
Emotional
Hardcore
Cool
Young
Pop
Words
Words
The most popular word when thinking of the genre indie was ‘unique’ which was written 7 times, this
could help me with an idea of perhaps a title within the magazine, also good phrases to use. In
addition the word ‘Tumblr’ was quiet popular with 6 people responding it, this could allocate that this
form of social media should exist within making this indie magazine as people relate this genre to
this social media platform. Alongside ‘chilled’ and ‘hipster’ being said 5 times, giving me some title
ideas.

10. QUESTION 9.)HOW MUCH WOULD YOU
PAY FOR A MAGAZINE?
0
2
4
6
8
10
12
14
£2-£3 £3-£4 £4-£5
Prices
Prices
I asked between these prices to my audience, and 13 respondents agree with a decent pricing
of £3-£4, This depicts that I should not make my magazine too pricey as this may disinterest
my audience; which as a result I will go between those prices and make it £3.50. I will definitely
not make my indie magazine over this price, as only 3 people declared that they would spend
around £4-£5.

11. 0
2
4
6
8
10
12
14
Posters CD's Tickets
Freebies
Freebi…
QUESTION 10.)WHAT FREEBIE WOULD YOU
PREFER THIS MAGAZINE TO INCLUDE?
I asked my audience what freebie they would like included with the purchase of my magazine, the most popular
suggestion is concert tickets: achieving 13 votes, using this information will enhance my sale rates; as including
a freebie that my audience prefer will most likely make them regular customers. This also gave me an indication
that some individuals like posters which was said by 5 people. I will make sure to add them within the indie
magazine, which they can feel special as it is like they are receiving two freebies. As a result of using this
concept, I will make it in to a competition that the audience could win as the magazine would not profit it
everyone who purchases it gets a ticket.

12. QUESTION 11.) WHAT MAGAZINE IS YOUR
FAVOURITE FROM THE LIST BELOW?
0
1
2
3
4
5
6
7
8
Q
Magazine
NME Rolling
Stones
The Wire Other
Magazines Magazin…
I mentioned within my questionnaire some recognisable/popular indie magazines that I am familiar
with. The most popular ones were Q magazine and NME. I will use these findings to help guide my
magazine to perform similar traits as these magazines convey, making it similar will mean I will be
guaranteed some customers to purchase my magazine, as they are already familiar with these brand
identities, as a result this could lead them to buying mine.

13. QUESTION 12.) WHAT REGULAR CONTENT DO
YOU LIKE TO READ IN A MAGAZINE, PLEASE
TICK 3?
0 5 10 15 20
Reviews
Gig guide
Interviews
Upcoming artists/bands
Competitions
Regular content
Regular content
This question gives me an indication of what regular content is the most popular and most enjoyable to
read, which is ‘interviews’ as 17 people have said they like from what I have collated. Also 14 of my
respondents like the gig guide, this will enhance my magazine as a gig guide is an essential to an indie
magazine. Receiving this information tells me which specific content will definitely be included, but
overall they all will as these are relevant articles within a indie magazine.

14. QUESTION 13.)WHAT CONCERTS/GIGS
HAVE YOU ALREADY BEEN TO?
0
1
2
3
4
5
6
The…
Ratboy
Localgigs
BritFloyd
One…
TheVamps
The1975
TwoDoor…
Falloutboy
RadioCity…
PinkFloyd
Drake
Rihanna
Panicat…
Thestreets
LanaDel…
Noel…
JakeBugg
HighTyde
JustinBieber
None
Concerts/gigs
Concerts/gigs
5 of my respondents have seen ‘The 1975’ this may imply that majority of my audience will enjoy the
indie magazine as the 1975 fits into that genre. Also 4 of my respondents regularly go to local gigs, this
may illustrate that the gig guide would come very handy within my magazine. In addition 1 of my
respondents have never been to a concert/gig ; this gives me an idea that I should definitely include live
reviews in my magazine in order to persuade them to go to some. As a result my magazine will have
loads to guide them through meaning they would be a guaranteed customer. Overall, my respondents
vary within which artist they have seen meaning I could include upcoming bands, as they may be of an
interest in finding new music.

15. QUESTION 14.) WHAT DO YOU LIKE ABOUT
MAGAZINES?
0
1
2
3
4
5
6
7
8
9
Column1
The most popular aspect of the magazine that my audience like are the images, this was said by 8
people, as a result this is reiterating that my magazine should contain a mass amount of images to
intrigue the readers. Also 4 people like interviews, meaning that I should do many interviews and write
it on my contents page, which will entice the reader to purchase my magazine .

16. QUESTION 15.)WHAT DO YOU DISLIKE
ABOUT MAGAZINES?
0
1
2
3
4
5
6
The most disliked aspect of a magazine is the mass amount of text which was said by 5 respondents,
this gives me an indication that perhaps I should include more images to overlap the concept of the
mass amount of text being in a magazine, as a result if I included too much text this will make the reader
uninterested in my magazine. In addition 4 respondents do not like the constant advertisements that
magazines have, this will ensure that I do not include irrelevant advertisement.

17. QUESTION 16.)WOULD YOU LIKE THE FRONT
COVER TO HAVE ONE MAIN IMAGE PRESENT
OR SUBSIDIARY IMAGES ALONGSIDE IT?
One main image
11 of my respondents would like the main cover to contain only one main image whilst 9 people say I
should include subsidiary images, there is not that much of a difference in calculation meaning it
would not matter which I decide to do. However if I decide to act according to this questionnaire and
use one main image, I will definitely include more images throughout to appeal to a wider audience.

18. QUESTION 17.)HOW MANY PAGES WOULD
YOU EXPECT IN A MAGAZINE?
0
1
2
3
4
5
6
15 20 30 50 70 77 80 100 150
Page numbers Page…
5 of my respondents said as an average that there should be 100 pages, meaning that I would
publish my magazine monthly, to produce quality content for my audience. Overall I have received a
mixture of numbers mainly ranging from 15-150, from my findings some individuals have not
comprehended that magazines contain a lot of pages , this signifies that I should make relevant
content throughout to appeal to my wider audience.