Our media products use several conventions of real music products to provide familiarity to audiences. Our advertisement includes the standard title, date, and artist name seen in music ads. The central image on the ad matches that of the digipak cover. The digipak follows conventions for the track list and label info on the back, and band/album names on the front. While our music video includes elements of rock music videos like the band playing, it challenges conventions by including a plot, which is more common for alternative genres to seem right for our mixed rock/alternative audience.

1. Question 1
In what ways does your media product use, develop or challenge forms and
conventions of real media products?

2. Advertisement
Our advertisement uses the usual conventions which are usually seen in music
adverts to provide a sense of recollection and familiarity. The features of the title,
date and artist name are usual conventions for the advert. These have been
included for obvius reason to inform the audience on little bits of information
but not revealing too much about the album.
Another way we have stuck to regular conventions of the digipak was the central
image. From the research we did it was very common to have the same image for
our advert as we used on the front cover for our digipak. This would be so that
the audience would know what to look for when buying the bands album.
However, instead of having the square, cropped image that the digipak has we
decided to extent the image in full.

3. Digipak
Our digipak follows the regular conventions for most of the way through. On the
back cover we listed the track list, and what was on the bonus CD, as well as the
copywrite stuff and the label logo. From our research we saw that this was very
common on the back covers. The front cover is also very conventional. It includes
the band name and the album name

4. Music Video
The music video has conventions that are suitable for the genre of music it belongs to.
However since out band has a mixture of genres we had to go against some of them.
For example, the Rock music videos usually only consist of the band playing music, as
the bands real videos shows. We went against this by including a plot to the video.
This was to accommodate the ‘alternative’ part in the genre, from our research if a
band has an alternative style they usually go for a sort of weird video, often making no
sense. However as a group we decided that it would need to in order to make it seem
right for the audience that appreciates the rock.