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Market research
Music Magazines in the UK
Kerrang!
Mojo
Classic Rock
Mixmag
Q
Bauer Media
One of the biggest suppliers in the UK for magazines is Bauer Media. Bauer Media
publishes many different music magazines including; Kerrang!, Q and Mojo.
Because of this Bauer Media has become one of the biggest magazine suppliers
in the UK. Founded in 1875 it has been passed through 5 generations in the family.
It is now in production in over 17 countries with over 10,000 employees.
Bauer is aimed at people who are middle-class and are well educated. This can be
shown as the language used in their magazines such as Q use more sophisticated
language
Q
One of the leading magazines is Q. Q is published by Bauer. the image
to the left is a copy of what Q calls its ‘mission’. This shows the aims
that Q wants to be. ‘The Mission’ gives us an insight as to what the
magazine has inside of it. It also tries to convince the reader to buy the
magazine. This can be shown here
Q’s Audience
Taking the example of ‘Chris’. Q is a
magazine for those who are interested in
a whole range of music. The readers are
on average a young adult
They are also on average middle-class
who can afford to be spending their
money on a monthly magazine
With the example of ‘Chris’, Q is for people
whose lives are based around music. Who
are willing to find new bands and are
always looking out for the next big single.
Kerrang!
Kerrangs Mission is very much alike to
Q. Both are made by Bauer so they
have similar aspects to them. Unlike Q,
Kerrang focuses on what they put into
their magazine instead of how well
they are doing sales wise. This draws
the reader into what the magazine
holds without having to compare it to
reviews from the magazine
The Kerrang! Audience
Kerrang! has an average age of 22, this
shows how Kerrang! connects with the
younger audience.
Kerrang! also makes a point (as Q does) that
the audience of Kerrang! are massive lovers
of music. This shows how they want people
who are genuinely interested in music to
come and but their magazine.
They also make the point of their stats. With
the average reader buying 6 albums a month
it’s clear that the readers of Kerrang! are of
Middle-class as they are able to be affording
to buy the albums which is something that
someone of Working-class couldn’t afford
As Q and Kerrang! are both published by Bauer they both have an
example of their reader. This is Jim. Jim takes the average age of
22. They say how he has music around him all the time. This
supports Kerrang! by keeping the idea that music is very big part
of the lives of Kerrang! readers. He is always going to gigs which
again shows how he has the money to do so. Jim also wants to
be in the rock lifestyle. He is very influenced by the music world.
This is what Kerrang! would consider their ideal reader to be
Kerrang! has a very large
readership. This shows that
they are popular and have a
good audience who are loyal to
buying the magazine each
month. However the
circulation is almost ten times
as small. This shows that the
magazine has been passed to
other people than the buyer.
They think that the magazine
is worth passing around to
their friends
As you can see 87% of
readers buy every issue,
this insures that Kerrang!
has a very committed to
having each issue and
obviously love the
magazine.
TeamRock
TeamRock is another publisher of Music Magazines
who produces magazines like; Classic Rock and
Metal Hammer. Here they tell us how they aim to
please people who love the sound of rock. Unlike the
other two magazines the have a focus on who made
it and what they stand for. They also concentrate
more on the reviews that they have been given. They
write how they create a community to give someone
a sense of belong where they can just be themselves.
Classic Rock
Classic Rock is one of the magazines that TeamRock publishes pure rock. This
magazine focuses on interviews of anyone is rock and reviving the newest rock
stuff. Classic Rock says that they are high-voltage, this is a pun which helps set
out the informality for this magazine
Classic Rock’s Audience
Classic Rocks audience is much smaller
than Q or Kerrang! They have a readership
of just under 150,000 but 96% have a
positive review of it. Making the readership
reliable. Each reader spends around about
4 hours reading. However there is no way
to prove if these results are accurate or
not.
These stats show that the average reader is male aged 47. Most of which are married and
have a full working job, allowing them to be able to buy each issue as it comes out each
month. With the average wage of over £30,000 (with an increase of 75K) they should be able
to afford it. Also with the average reader having no children this allows them to be able to
devote more time on reading each magazine as it comes out. These stats were taken from
the new media pack that Team Rock has provided.

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Market research

  • 2. Music Magazines in the UK Kerrang! Mojo Classic Rock Mixmag Q
  • 3. Bauer Media One of the biggest suppliers in the UK for magazines is Bauer Media. Bauer Media publishes many different music magazines including; Kerrang!, Q and Mojo. Because of this Bauer Media has become one of the biggest magazine suppliers in the UK. Founded in 1875 it has been passed through 5 generations in the family. It is now in production in over 17 countries with over 10,000 employees. Bauer is aimed at people who are middle-class and are well educated. This can be shown as the language used in their magazines such as Q use more sophisticated language
  • 4. Q One of the leading magazines is Q. Q is published by Bauer. the image to the left is a copy of what Q calls its ‘mission’. This shows the aims that Q wants to be. ‘The Mission’ gives us an insight as to what the magazine has inside of it. It also tries to convince the reader to buy the magazine. This can be shown here
  • 5. Q’s Audience Taking the example of ‘Chris’. Q is a magazine for those who are interested in a whole range of music. The readers are on average a young adult They are also on average middle-class who can afford to be spending their money on a monthly magazine With the example of ‘Chris’, Q is for people whose lives are based around music. Who are willing to find new bands and are always looking out for the next big single.
  • 6. Kerrang! Kerrangs Mission is very much alike to Q. Both are made by Bauer so they have similar aspects to them. Unlike Q, Kerrang focuses on what they put into their magazine instead of how well they are doing sales wise. This draws the reader into what the magazine holds without having to compare it to reviews from the magazine
  • 7. The Kerrang! Audience Kerrang! has an average age of 22, this shows how Kerrang! connects with the younger audience. Kerrang! also makes a point (as Q does) that the audience of Kerrang! are massive lovers of music. This shows how they want people who are genuinely interested in music to come and but their magazine. They also make the point of their stats. With the average reader buying 6 albums a month it’s clear that the readers of Kerrang! are of Middle-class as they are able to be affording to buy the albums which is something that someone of Working-class couldn’t afford
  • 8. As Q and Kerrang! are both published by Bauer they both have an example of their reader. This is Jim. Jim takes the average age of 22. They say how he has music around him all the time. This supports Kerrang! by keeping the idea that music is very big part of the lives of Kerrang! readers. He is always going to gigs which again shows how he has the money to do so. Jim also wants to be in the rock lifestyle. He is very influenced by the music world. This is what Kerrang! would consider their ideal reader to be
  • 9. Kerrang! has a very large readership. This shows that they are popular and have a good audience who are loyal to buying the magazine each month. However the circulation is almost ten times as small. This shows that the magazine has been passed to other people than the buyer. They think that the magazine is worth passing around to their friends As you can see 87% of readers buy every issue, this insures that Kerrang! has a very committed to having each issue and obviously love the magazine.
  • 10. TeamRock TeamRock is another publisher of Music Magazines who produces magazines like; Classic Rock and Metal Hammer. Here they tell us how they aim to please people who love the sound of rock. Unlike the other two magazines the have a focus on who made it and what they stand for. They also concentrate more on the reviews that they have been given. They write how they create a community to give someone a sense of belong where they can just be themselves.
  • 11. Classic Rock Classic Rock is one of the magazines that TeamRock publishes pure rock. This magazine focuses on interviews of anyone is rock and reviving the newest rock stuff. Classic Rock says that they are high-voltage, this is a pun which helps set out the informality for this magazine
  • 12. Classic Rock’s Audience Classic Rocks audience is much smaller than Q or Kerrang! They have a readership of just under 150,000 but 96% have a positive review of it. Making the readership reliable. Each reader spends around about 4 hours reading. However there is no way to prove if these results are accurate or not.
  • 13. These stats show that the average reader is male aged 47. Most of which are married and have a full working job, allowing them to be able to buy each issue as it comes out each month. With the average wage of over £30,000 (with an increase of 75K) they should be able to afford it. Also with the average reader having no children this allows them to be able to devote more time on reading each magazine as it comes out. These stats were taken from the new media pack that Team Rock has provided.