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Media Evaluation Peter Field
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products? ,[object Object],[object Object],[object Object],[object Object],[object Object]
(Question 1 continued…) ,[object Object],[object Object],Back cover Front Cover Magazine Advertisement
(Question 1 continued…) ,[object Object],[object Object],A lot of pop videos do not have a specific storyline, ours does not have a story line or any specific plot; a lot of real media products show the singer or band performing with their instruments - as does ours, I feel this is a good example of how we use conventions of real media products. It is also a known convention of music videos that the video should reflect the lyrics, I think our video mirrors the lyrics, for example, the song is called ‘Cake’ and we have used cup cakes in the video to reflect this. Fast paced editing is another common feature of media products such as music videos, in the scenes on the stairs, we use a lot of fast paced editing and made good use of the fast cuts.
(Question 1 continued…) I feel I stuck to the codes and conventions when creating my ancillary tasks, I used the correct titiles, barcodes, track-listings etc. where necessary and with the magazine advertisement I produced, I included the available formats which the music is available on, for example : CD, Vinyl etc. Album Art
Question 2:  How effective is the combination of your main products and ancillary tasks? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 2 (continued...) ,[object Object],[object Object],[object Object]
Question 2 (continued...) ,[object Object],Inspired by Oasis The back cover was loosely inspired by the Streets’ album art, A Grand Don’t Come For Free. As I have used a kitchen for my back cover and they have used the a fridge with a shopping list  styled track listing. Above is the magazine advertisement, again I have used the handwritten font which was inspired by the Oasis front cover. The composition of the photograph and the way the blonde singer (Joe) is looking up towards the heading is effective.
Question 3:  What have you learned from your audience feedback? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 3 (continued...) ,[object Object],[object Object],[object Object],[object Object],I created my first questionnaire , which helped as we knew what our target audience was looking for in a music video, with questions such as “"Do you feel a music video is important in creating a brand image for a band/artist?“ This was a good example of how we used audience feedback throughout our project, they helped our product in the long run as we found out what pleased the audience and then incorporated it into our media product.
Question 3 (continued...) ,[object Object],[object Object],[object Object]
Here is an example of my (second) scanned in Questionnaire which I created, this person clearly states that the reason  for our media product being creative is the fact that we used “original shots” in the video. I have learned that this person also thought that we needed “more variation” with the locations, although we did use three different locations (back alley singer performance, long set of steps,  outdoor tennis court) I can see what this person means.
Audience Feedback, Question 3 ,[object Object],[object Object],Here is our audience feedback video, it is clear that the vast majority of the group enjoyed our music video and everyone was keen to express their enthusiasm.  People rated it because “it looks quite experimental and different” and “it put us in a good mood”  and also “makes you smile” due to the “energetic  (music) track and matching video” The average scores out of 10 were 7 and 8 which displays that we had an overall positive outcome. However, a couple of people found the lip synching to be a little off/ out of time and said it was clear that she was miming the words.
Question 4: How did you use media technologies in the construction, research, planning and evaluation stages? ,[object Object],[object Object],[object Object]
Question 4 (Continued...) ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],The clear brand image that we created through our combined media products.

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Media Evaluation

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. (Question 1 continued…) I feel I stuck to the codes and conventions when creating my ancillary tasks, I used the correct titiles, barcodes, track-listings etc. where necessary and with the magazine advertisement I produced, I included the available formats which the music is available on, for example : CD, Vinyl etc. Album Art
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Here is an example of my (second) scanned in Questionnaire which I created, this person clearly states that the reason for our media product being creative is the fact that we used “original shots” in the video. I have learned that this person also thought that we needed “more variation” with the locations, although we did use three different locations (back alley singer performance, long set of steps, outdoor tennis court) I can see what this person means.
  • 14.
  • 15.
  • 16.
  • 17.