The document summarizes the results of a survey about preferences for a new music magazine. The survey found that the target audience will mainly be females aged 16-20 who enjoy rock and pop music. Most respondents do not regularly buy magazines so the new magazine will need special features to entice purchases, such as giving away albums through competitions held in each issue. The magazine should be released either monthly or fortnightly and focus on topics allowed by its frequent release schedule, such as reviews of music available online and through streaming services, rather than deep dives into albums since those are only purchased yearly.

1. Survey Analysis

2. Question 1
For my magazine I wanted to see what my main
target audience is. For this I have chosen to see what
the main gender was. Although it was quite even; my
target audience will mainly be females, but I won’t let
this dominate my magazine as males will still read
my magazine. I will need to make my magazine be
suitable for both genders and still relevant to my
audiences prefered genre of music.

3. Question 2
The ages that I will be aiming to write for in my
magazine are 16 - 20, this means that I will have
to make my magazine feel like it is for the youth.
I will have to look into what they like. However
people over 50 are still in the mix so I will have to
make it suitable so that they will still want to read
it and isn’t too modern for them. This will help
me with the layout of my magazine and how I will
do that.

4. Question 3
As you can see, most of my audience doesn’t
buy magazines normally. Because of this I will
have to make it so that they would want to buy
the magazine. By doing this I will need to
consider how to make it stand out and to their
preferences. To make them buy the magazine I
will need to make it stand out against all the
others.

5. Question 4
If the people did read the magazines then I asked
them how often they bought them. Most of them
said they would buy them once a month. This
helps me with deciding how often the magazine
should be released. However, making the
magazines be made monthly will raise the price
of making it and people might not be willing to be
pay more the magazine so I might have to do it
fortnightly.

6. Question 5
This question was to help me decide what genre of
music to make my magazine about. The majority
going will rock and pop music. In addition to that
people also liked classical music, however this
doesn’t really fit with rock and pop music. This
helps me have an idea of what my magazine would
look like.

7. Question 6
This was to help me decide what I should
concentrate on inside my magazine, in this case
it would not be albums as people are only buying
them yearly. This would not be suitable for a
magazine which publishes fortnightly. However I
could offer the chance to win one in a
competition. This would also draw people into
buying the magazine.

8. Question 7
The final question was to find out how people will
listen to music.The most popular choice was the
internet, so sites like YouTube. However live
streaming options like Spotify was also very
popular. This corresponds with the previous
question as people don’t really listen to CDs either.
Because I will have to concentrate on what music
is like on those different platforms