The document discusses the effectiveness of combining a music video, album cover, and magazine advertisement for a rock band. Research was conducted on conventions in rock music videos, and the video focused on a band's performance while including an underlying narrative and stereotypical props and locations. Both the album cover and ad used dark colors, band photos, and effects consistent with rock styles seen in examples from bands like AC/DC. Brand identity was established across the products to connect them visually. While mostly adhering to genre conventions, the ad could be improved by including contact information. Overall, the combination of media promotes both the artist and the rock genre.

1. Question 4 - How effective is the combination of your main
product and you ancillary texts?
After looking at real media texts from the genre that we chose, I think
that our main products resembles that of a official music videos from
the genre of rock. I feel that this was achieved by the research that
was carried out to find certain conventions that were common in rock
music videos. After detailing a lot of the conventions, the main and
most significant conventions were taken and our music video aspects
were planned around them.
In particular, a big theme of performance was noted throughout a lot
of rock music video. It was decided that due to
the popularity of rock music videos shown by
statistics from YouTube.com that a good idea to
reach and appeal our target audience was to focus on a performance
but have an underlying narrative. A lot of detail was given to the
performance part of the video, location was picked according to some
stereotypical setting for a rock music video, a popular location was a
messy place like a bedroom or a garage, we though the garage would
complement the grungy-feel to the music. The props where also
chosen from how popular certain items are in rock music videos, the
props we thought were most stereotypical of the genre of rock was
band instruments. The focus on the performance scenes and the
rebellious underlying narrative really make our video fit in with the
genre and is something that would go well next to an official video on
YouTube.
Like the main product, the magazine advert and album cover also
suits the genre well in my opinion. The use of dark colours and photos
of the band members follows the conventions we research prior to the

2. creation. The main image of the cracked glass connotes the grungy
tones in the music which is very stereotypical. The effects that have
been applied to some of the pictures match the effects applied to some
scenes within the video. Looking at
other rock album covers, there are a
lot of similarities in the style and
themes. A good comparison is
ACDC's 'Highway to hell' album
which features a photo of the band out of context, and a black radius
effect surrounding them, it almost tells the audience of the brash tones
in the music, this is similar to ours, we have used a black surrounding
effect on our band photos, to give the photo a grungy-feel, like what
was mentioned before.
Our magazine advert uses colours and
themes in similar ways to the album
cover. Looking at many album covers
for the genre of rock such as Kings of
Leon and Kasabian. They have a
running theme of brand identity, they have similar colours, picture
and themes to the album cover. Brand identity is very important
because it established visual connections between the a bands media
texts, certain images, colours and fonts can become synonymous with
a band if it is used repeatedly in there advertisements and products.
We took note of this and applied it to our magazine advert. The big
piece of brand identity is the actually album cover featuring on the
advert. The picture has been heavily
modified suing the running theme of black.
like the album cover, the hand in the
magazine is breaking through glass to
show the album cover. The font used was
the same in both the magazine advert and

3. album cover and the font colour and size was the same ,all in an effort
to create a brand identity for our product.
Overall, considering all the 3 media products we produced and the
brand identity used in them, I feel like them make a good
combination. The running themes make them recognisable among
others, the magazine advert and album cover really fits in with the
genre and promotes the does its best to promote the artist. Following
the conventions found in rock music video has help our main product
fit in with the rest. The use of instruments and band members
physically playing the song really helps cement the link with reality
which some music videos lack. The fast paced nature of the video
complements the genre and really attracts an audience the target
audience. The magazine advert really encourages the audience to look
into the band more.
There are some points regarding the album cover and magazine
adverts that in my opinion fail to meet conventions there are
stereotypical of the genre and therefore lose out against the
competition. The lack of a Quick Response code on the magazine
advert and a web address really doesn't give the audience much
opportunity to be drawn to researching more about the band the
moment they see it which could be a downfall for promoting the
artist. But as an overall combination, I think they do well to promote
not only the artists but the genre and would look good in music shops
and on the internet.