The document describes the use of various media technologies in planning and constructing a website for a band. WhatsApp was used for communication and organization. Pinterest was used to create mood boards for costumes, hair, makeup, and inspiration for the website design. YouTube provided tutorials for using the website builder Wix, and allowed researching other bands' music videos and styles. The completed website featured photos from a photoshoot edited in Photoshop.
The document discusses the use of various technologies throughout the stages of creating a music video. During construction, a Canon DSLR camera was used to film and take photos for packaging. iMac computers and Final Cut Pro were used for post-production editing. Photoshop touched up photos. Research involved using Google, YouTube, and social media to understand genre conventions and band popularity. Planning used iMovie to create an animatic. Different programs like Word, Blogger, Prezi, PowerPoint and SlideShare were used to present evaluations of the process.
The document discusses conventions used in magazine advertisements, digipaks, and music videos based on research conducted. Some conventions that were followed include using bold fonts and logos, consistent color schemes, and including release dates and track lists. Some conventions that were challenged include adding social media icons, images under discs in the digipak, and combining a storyline with live performances in the music video. Overall, the document aims to develop an understanding of conventions in different media based on research, and how the created media products both follow and challenge established conventions.
The student created a music video that challenged conventions of the rock genre in several ways. They incorporated creative camera shots and lighting techniques seen in other music videos to make their video stand out. They also added a storyline and used lip syncing to match the lyrics, drawing from common music video editing conventions. While basing the overall design of their video on conventions like album packaging, they aimed to make it more unique by including elements like a character playing a double role and using flashbacks creatively.
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Jacob Sanderson - Evaluation Question 1 Jacobbbbbbbb
This document summarizes the student's music video project for a dance music song. Some key points:
1) The student researched popular dance music artists like Hardwell and Martin Garrix to select a song. They chose "Young Again" by Hardwell to mix dance and indie genres.
2) The video was inspired by other dance and indie music videos, taking elements like a skateboarding scene and an artist who seems "too cool" to look at the camera.
3) The location of an old skate park and city center provided visuals to blend the genres. Timelapses created energy.
4) Live DJ footage showed dance music conventions like energy and lasers. The
The combination of the music video and digipack is effective. Similar visual effects were used to create recognition and emphasize their connection. The storyline from the music video continues in the digipack. Images on the front and back of the digipack hint at the message of the music video. The band's image is included in the digipack but not the front cover to continue the ideological message while still identifying the artist. The same image is used for the album cover and poster to promote the music product. In conclusion, the correlation between the video, digipack, and poster is very effective as the same graphics and ideology are continued throughout.
The document discusses conventions in media forms and genres. It provides examples of conventions for music videos in the synthpop genre, including heavily featuring the artist, using close-ups during choruses, fast motion editing to match song pace, overlaid shots for expressive editing, lighting the artist from behind, using bright colors symbolic of mood, and including the artist on digipak and website designs. Key conventions discussed for websites include bold colors with readable fonts, professionally shot artist images, clear navigation, and interesting patterned backgrounds linking to the musical style.
The document describes the use of various media technologies in planning and constructing a website for a band. WhatsApp was used for communication and organization. Pinterest was used to create mood boards for costumes, hair, makeup, and inspiration for the website design. YouTube provided tutorials for using the website builder Wix, and allowed researching other bands' music videos and styles. The completed website featured photos from a photoshoot edited in Photoshop.
The document discusses the use of various technologies throughout the stages of creating a music video. During construction, a Canon DSLR camera was used to film and take photos for packaging. iMac computers and Final Cut Pro were used for post-production editing. Photoshop touched up photos. Research involved using Google, YouTube, and social media to understand genre conventions and band popularity. Planning used iMovie to create an animatic. Different programs like Word, Blogger, Prezi, PowerPoint and SlideShare were used to present evaluations of the process.
The document discusses conventions used in magazine advertisements, digipaks, and music videos based on research conducted. Some conventions that were followed include using bold fonts and logos, consistent color schemes, and including release dates and track lists. Some conventions that were challenged include adding social media icons, images under discs in the digipak, and combining a storyline with live performances in the music video. Overall, the document aims to develop an understanding of conventions in different media based on research, and how the created media products both follow and challenge established conventions.
The student created a music video that challenged conventions of the rock genre in several ways. They incorporated creative camera shots and lighting techniques seen in other music videos to make their video stand out. They also added a storyline and used lip syncing to match the lyrics, drawing from common music video editing conventions. While basing the overall design of their video on conventions like album packaging, they aimed to make it more unique by including elements like a character playing a double role and using flashbacks creatively.
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Jacob Sanderson - Evaluation Question 1 Jacobbbbbbbb
This document summarizes the student's music video project for a dance music song. Some key points:
1) The student researched popular dance music artists like Hardwell and Martin Garrix to select a song. They chose "Young Again" by Hardwell to mix dance and indie genres.
2) The video was inspired by other dance and indie music videos, taking elements like a skateboarding scene and an artist who seems "too cool" to look at the camera.
3) The location of an old skate park and city center provided visuals to blend the genres. Timelapses created energy.
4) Live DJ footage showed dance music conventions like energy and lasers. The
The combination of the music video and digipack is effective. Similar visual effects were used to create recognition and emphasize their connection. The storyline from the music video continues in the digipack. Images on the front and back of the digipack hint at the message of the music video. The band's image is included in the digipack but not the front cover to continue the ideological message while still identifying the artist. The same image is used for the album cover and poster to promote the music product. In conclusion, the correlation between the video, digipack, and poster is very effective as the same graphics and ideology are continued throughout.
The document discusses conventions in media forms and genres. It provides examples of conventions for music videos in the synthpop genre, including heavily featuring the artist, using close-ups during choruses, fast motion editing to match song pace, overlaid shots for expressive editing, lighting the artist from behind, using bright colors symbolic of mood, and including the artist on digipak and website designs. Key conventions discussed for websites include bold colors with readable fonts, professionally shot artist images, clear navigation, and interesting patterned backgrounds linking to the musical style.
This document discusses genre theory and conventions as they relate to music videos for the indie rock genre. It explains that genres have certain characteristics and conventions but can also blend elements from different genres. The author decided to create a music video for an indie rock song that incorporates conventions of the genre like unique outdoor locations, varied lighting, and distinctive costumes. They also plan to blend in aspects of other genres to make the video appealing to multiple audiences while still meeting expectations of the indie rock genre. Locations, lighting, costumes, and a narrative are discussed as important elements to include that conform to typical indie rock music video forms and conventions.
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
The document discusses how the media product uses, develops and challenges conventions of real media. It summarizes:
1) The music video conforms to conventions like including a performance element and narrative, but uses a documentary style which is less common.
2) Different cinematography techniques like shots were used to enhance the rock genre. Conventions like relating lyrics and visuals were challenged.
3) Feedback from audiences helped improve the idea and choose an effective font for ancillary texts like posters and albums covers. Social media feedback also helped produce a better final music video.
'In what ways does your media product use, develop or challenge form conventi...Fateh Khaled
The document discusses how a music promo video for a band both uses conventions of real music videos but also challenges some conventions. It is a narrative and performance based video, showing the band members in various locations. While it follows conventions like using music and color correction, it challenges conventions by only showing the lead singer performing instead of the full band. The accompanying digipak design for the album release also both follows conventions like using consistent colors and fonts, and challenges them by using a custom barcode and releasing over two discs instead of one.
The document discusses conventions used in indie rock music videos. It analyzes conventions seen in other indie rock music videos related to set design, performance, lighting, camera work, costumes, and editing. The document describes how the music video being evaluated incorporates these conventions, such as using a minimalistic set design, angled camera shots, and natural costumes, to develop the image of an authentic indie rock band focused on the music rather than their appearance.
The document discusses how the media product challenges and follows conventions of real media. The music video challenges conventions by portraying characters in non-stereotypical ways, such as a passive skater. The digipak and magazine advert follow conventions like including the album artwork, tracklist, and release date to appeal to the target audience. Overall, the media product challenges conventions in the music video but follows them in the ancillary products to maximize their effectiveness.
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
The document summarizes a pitch for a compilation album and DVD for the British indie rock band The Crookes. It includes details about the band members and their discography. The pitch proposes including the band's most popular songs and hits on an "Essentials" album, along with live performances, interviews, and behind-the-scenes footage on a companion DVD. A mood board and draft design for the album packaging are presented, following an indie-inspired black, white, and gray color scheme. The target audience is identified as music fans ages 16-30 interested in indie rock.
The document provides a personal evaluation of a music video the author created called "Away". It discusses how the music video both uses conventions of typical music videos, such as an artist lip syncing, but also challenges conventions through original shot angles, quick cuts, and unique transitions. The author aimed to capture the obscure trip-hop genre of the song through a visual style that presented the artist alone to match the lyrics about feeling distant. Feedback helped the author improve the pacing and ending. A range of media technologies were used in planning, producing, and promoting the music video, as well as creating a website and digital packaging to further develop the artist's imagery and themes.
The document discusses how a student's media products for a band called "California Oranges" follow codes and conventions of indie music videos and album packaging.
The student filmed a low-budget music video at their school using props and lighting to mimic a live performance setting. Special effects like black and white were used on filler shots. The band wore trendy black costumes.
The designed 6-sided digipak contained large eye-catching artwork of the band. It displayed the tracklist, artist name, and record label as required. The CD inside coordinated with the digipak design.
The magazine ad for the album prominently featured the artist name, hit single title, and social media in bold
1) The document discusses conventions in music videos within the alternative rock genre. It analyzes conventions around camera work, editing, costumes, sets/locations, and performance that were followed in creating a music video.
2) Key conventions that were followed include using close-ups of the singer during lyrics, tracking shots to add energy, cutting shots to the beat of the music, and ramping up shots to maintain intensity. Dark clothing, long hair, and dark atmospheric locations were used for costumes, sets, and performance elements.
3) While some conventions like using a narrative were avoided, conventions from other music videos in the genre were generally followed to help audiences relate the band and music to the alternative rock genre.
Our media product is a dancehall music video that follows conventions of the genre but also challenges them in some ways. We received positive feedback on our ancillary texts but mixed feedback on the music video, with some finding the storyline confusing. Audience research helped us target 13-25 year olds but some felt we could have simplified the narrative. New media technologies helped with research, production and evaluation.
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
The group decided to create a performance-based music video to fit their deep house song and genre. They filmed various performance clips but realized they didn't flow together or make sense without context. So they added a narrative to provide meaning to the artist's actions and locations. They also considered Goodwin's music video conventions like relationships between visuals/music and lyrics. Close-ups of the artist's performance allowed them to showcase her style at different locations. Their 'Opium Records' production company aims to produce music like 'Geko' for 15-24 year olds, the target of both the real song and their video. They will showcase their video on TV music channels, radio stations, and online platforms like
The document discusses forms and conventions used in the music video for "Rihanna" by Clean Bandit, comparing it to other music videos.
It analyzes the media form, conventions, locations, lighting, camera work, performances, and editing of the video. Studio filming was used with additional lighting effects. Close-ups were important to focus on the artists. Long shots showed the band and instrumentalists. Cross-dissolve was used to link scenes.
The document also discusses the digipak design for the single, comparing it to Ellie Goulding's use of brighter colors. For the website, it analyzed Lorde's site but chose brighter colors to attract a younger audience for the childlike
Question 2 - In what ways does your media product use, develop or challenge f...Cameron Loftus
The document discusses how the media product, a music video, uses and develops conventions of real music videos. Specifically:
- The music video follows conventions of pop music videos by having a bright, lively theme but challenges conventions by having quicker cutting and more color than typical pop videos.
- Conventions like focusing on the star, using eye contact with the camera, and lip syncing are included. However, local rather than professional locations were used due to budget.
- Across the different media products created - the music video, album advert, and digipak - similar aesthetics are used like costumes, photos, and fonts to create consistency and recognizability of the brand. Conventions of each format are
The document discusses how the media product, a music video, uses and develops conventions of real music videos. Specifically:
- The music video follows conventions of pop music videos by having a bright, lively theme but challenges conventions by having quicker cutting and more color than typical pop videos.
- Conventions like focusing on the star, using eye contact with the camera, and lip syncing are included. However, local locations were used instead of improved locations due to budget.
- Across the different media products discussed - the music video, album advert, and digipak - consistency is maintained through similar styling of the actress to look like a pop star, matching photos and fonts, and an overall simplistic
The document discusses the creation of a music video by the student and their group for their band "Bass Monkeys". It describes the various skills, techniques, and media used to make the music video effective, including the use of energy in performances, props, editing techniques, and equipment. The group also created advertisements and a CD cover that effectively conveyed information about the band and their album through the use of icons, text, editing, colors, and images of band members and logos. Costumes were chosen to suit the locations and genres of rock music portrayed in the different media pieces.
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Through shots, mise-en-scene, and titles, the video depicts the man's loneliness and memories of his relationship, culminating in his love returning to him after seeing news of his devotion. Audience feedback found the storytelling effective at conveying the song's message.
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Camera shots and mise-en-scene techniques help convey the storyline and emotions. Audience feedback found the narrative video to be appropriate and entertaining, showing the unconventional approach was successful.
This document discusses genre theory and conventions as they relate to music videos for the indie rock genre. It explains that genres have certain characteristics and conventions but can also blend elements from different genres. The author decided to create a music video for an indie rock song that incorporates conventions of the genre like unique outdoor locations, varied lighting, and distinctive costumes. They also plan to blend in aspects of other genres to make the video appealing to multiple audiences while still meeting expectations of the indie rock genre. Locations, lighting, costumes, and a narrative are discussed as important elements to include that conform to typical indie rock music video forms and conventions.
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
The document discusses how the media product uses, develops and challenges conventions of real media. It summarizes:
1) The music video conforms to conventions like including a performance element and narrative, but uses a documentary style which is less common.
2) Different cinematography techniques like shots were used to enhance the rock genre. Conventions like relating lyrics and visuals were challenged.
3) Feedback from audiences helped improve the idea and choose an effective font for ancillary texts like posters and albums covers. Social media feedback also helped produce a better final music video.
'In what ways does your media product use, develop or challenge form conventi...Fateh Khaled
The document discusses how a music promo video for a band both uses conventions of real music videos but also challenges some conventions. It is a narrative and performance based video, showing the band members in various locations. While it follows conventions like using music and color correction, it challenges conventions by only showing the lead singer performing instead of the full band. The accompanying digipak design for the album release also both follows conventions like using consistent colors and fonts, and challenges them by using a custom barcode and releasing over two discs instead of one.
The document discusses conventions used in indie rock music videos. It analyzes conventions seen in other indie rock music videos related to set design, performance, lighting, camera work, costumes, and editing. The document describes how the music video being evaluated incorporates these conventions, such as using a minimalistic set design, angled camera shots, and natural costumes, to develop the image of an authentic indie rock band focused on the music rather than their appearance.
The document discusses how the media product challenges and follows conventions of real media. The music video challenges conventions by portraying characters in non-stereotypical ways, such as a passive skater. The digipak and magazine advert follow conventions like including the album artwork, tracklist, and release date to appeal to the target audience. Overall, the media product challenges conventions in the music video but follows them in the ancillary products to maximize their effectiveness.
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
The document summarizes a pitch for a compilation album and DVD for the British indie rock band The Crookes. It includes details about the band members and their discography. The pitch proposes including the band's most popular songs and hits on an "Essentials" album, along with live performances, interviews, and behind-the-scenes footage on a companion DVD. A mood board and draft design for the album packaging are presented, following an indie-inspired black, white, and gray color scheme. The target audience is identified as music fans ages 16-30 interested in indie rock.
The document provides a personal evaluation of a music video the author created called "Away". It discusses how the music video both uses conventions of typical music videos, such as an artist lip syncing, but also challenges conventions through original shot angles, quick cuts, and unique transitions. The author aimed to capture the obscure trip-hop genre of the song through a visual style that presented the artist alone to match the lyrics about feeling distant. Feedback helped the author improve the pacing and ending. A range of media technologies were used in planning, producing, and promoting the music video, as well as creating a website and digital packaging to further develop the artist's imagery and themes.
The document discusses how a student's media products for a band called "California Oranges" follow codes and conventions of indie music videos and album packaging.
The student filmed a low-budget music video at their school using props and lighting to mimic a live performance setting. Special effects like black and white were used on filler shots. The band wore trendy black costumes.
The designed 6-sided digipak contained large eye-catching artwork of the band. It displayed the tracklist, artist name, and record label as required. The CD inside coordinated with the digipak design.
The magazine ad for the album prominently featured the artist name, hit single title, and social media in bold
1) The document discusses conventions in music videos within the alternative rock genre. It analyzes conventions around camera work, editing, costumes, sets/locations, and performance that were followed in creating a music video.
2) Key conventions that were followed include using close-ups of the singer during lyrics, tracking shots to add energy, cutting shots to the beat of the music, and ramping up shots to maintain intensity. Dark clothing, long hair, and dark atmospheric locations were used for costumes, sets, and performance elements.
3) While some conventions like using a narrative were avoided, conventions from other music videos in the genre were generally followed to help audiences relate the band and music to the alternative rock genre.
Our media product is a dancehall music video that follows conventions of the genre but also challenges them in some ways. We received positive feedback on our ancillary texts but mixed feedback on the music video, with some finding the storyline confusing. Audience research helped us target 13-25 year olds but some felt we could have simplified the narrative. New media technologies helped with research, production and evaluation.
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
The group decided to create a performance-based music video to fit their deep house song and genre. They filmed various performance clips but realized they didn't flow together or make sense without context. So they added a narrative to provide meaning to the artist's actions and locations. They also considered Goodwin's music video conventions like relationships between visuals/music and lyrics. Close-ups of the artist's performance allowed them to showcase her style at different locations. Their 'Opium Records' production company aims to produce music like 'Geko' for 15-24 year olds, the target of both the real song and their video. They will showcase their video on TV music channels, radio stations, and online platforms like
The document discusses forms and conventions used in the music video for "Rihanna" by Clean Bandit, comparing it to other music videos.
It analyzes the media form, conventions, locations, lighting, camera work, performances, and editing of the video. Studio filming was used with additional lighting effects. Close-ups were important to focus on the artists. Long shots showed the band and instrumentalists. Cross-dissolve was used to link scenes.
The document also discusses the digipak design for the single, comparing it to Ellie Goulding's use of brighter colors. For the website, it analyzed Lorde's site but chose brighter colors to attract a younger audience for the childlike
Question 2 - In what ways does your media product use, develop or challenge f...Cameron Loftus
The document discusses how the media product, a music video, uses and develops conventions of real music videos. Specifically:
- The music video follows conventions of pop music videos by having a bright, lively theme but challenges conventions by having quicker cutting and more color than typical pop videos.
- Conventions like focusing on the star, using eye contact with the camera, and lip syncing are included. However, local rather than professional locations were used due to budget.
- Across the different media products created - the music video, album advert, and digipak - similar aesthetics are used like costumes, photos, and fonts to create consistency and recognizability of the brand. Conventions of each format are
The document discusses how the media product, a music video, uses and develops conventions of real music videos. Specifically:
- The music video follows conventions of pop music videos by having a bright, lively theme but challenges conventions by having quicker cutting and more color than typical pop videos.
- Conventions like focusing on the star, using eye contact with the camera, and lip syncing are included. However, local locations were used instead of improved locations due to budget.
- Across the different media products discussed - the music video, album advert, and digipak - consistency is maintained through similar styling of the actress to look like a pop star, matching photos and fonts, and an overall simplistic
The document discusses the creation of a music video by the student and their group for their band "Bass Monkeys". It describes the various skills, techniques, and media used to make the music video effective, including the use of energy in performances, props, editing techniques, and equipment. The group also created advertisements and a CD cover that effectively conveyed information about the band and their album through the use of icons, text, editing, colors, and images of band members and logos. Costumes were chosen to suit the locations and genres of rock music portrayed in the different media pieces.
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Through shots, mise-en-scene, and titles, the video depicts the man's loneliness and memories of his relationship, culminating in his love returning to him after seeing news of his devotion. Audience feedback found the storytelling effective at conveying the song's message.
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Camera shots and mise-en-scene techniques help convey the storyline and emotions. Audience feedback found the narrative video to be appropriate and entertaining, showing the unconventional approach was successful.
How effective is the combination of your main product and ancillary texts?ATinti
The combination of the main music product (album) and ancillary texts (digipack, advertisements) is effective in promoting the band's image and music. They share consistent visual elements like fonts, images, and design to create a cohesive brand. Using brighter shots in the digipack than the music video differentiates the products while still relating them. Between products, costumes and lighting are altered to emphasize uniqueness of different tracks and appeal to audiences. The ancillary texts effectively promote the singles, music over image for a new indie band, and reinforce the fan base through recognition on the record label, website and digital stores.
The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a music video for the song "Walking on the Sun" by Smash Mouth. The video incorporates several typical conventions for music videos, including demonstrating genre characteristics through a narrative storyline and unusual camera shots. It challenges conventions by omitting a live music performance and focusing solely on the narrative. Audience research, including surveys and interviews, informed the video's production to match viewers' preferences. Post-production feedback confirmed the video successfully incorporated intended conventions while maintaining a humorous tone.
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
Sophia Bennett evaluates her group's music video, CD cover, and magazine poster for their indie band. She analyzes how the products follow conventions of the genre through research on imagery, clothing, and location. Feedback from a focus group of teens and young adults showed they understood the narrative and would watch it again or buy the song. Most felt the products fit the indie genre and preferred specific designs for the CD cover and poster. New media technologies like cameras, editing software, and social media were used at all stages of production and evaluation.
This document discusses the evaluation of a media product promoting a band called "Vampire Weekday". Feedback was gathered from audiences which noted that the black and white transition looked professional, the colors worked well, and the video seemed fun. However, some feedback noted the video did not fit the song since the characters were all female while the song had a male singer. In response, the creators added scenes with a male artist to address this mismatch.
The document discusses how a media project challenged conventions of real music videos. It created a progressive house music video focused on a narrative storyline rather than live performances. While including some typical codes like lip-syncing, it portrayed surreal dream elements through a narrative and editing techniques like changing colors and double exposure. Research was done on typical progressive house music video conventions to ensure the project closely followed many conventions through shots and editing, while also innovating in some ways.
The document provides an evaluation of a media product created by the author. It discusses how the product used conventions of real indie music videos by including live performance scenes and linking the narrative and performance. Feedback was positive overall based on 350+ YouTube views and focus groups. Areas for improvement included adding more shot variation and movement from the band. New media technologies were crucial in all stages of research, production and evaluation. Synergy between the music video, poster and CD cover was created through consistent themes.
The document provides an evaluation of a media project creating a music video. It discusses:
1) How the video drew upon conventions of indie/alternative music videos in its editing techniques, shot types, locations, and clothing of the band.
2) How the music video, digital pack, and advertisement formed an effective marketing package with consistent branding.
3) How feedback improved aspects of video quality and syncing clips to the music.
4) The use of technologies like YouTube, blogs, cameras, editing software, and social media in researching, planning, filming, and promoting the project.
The document discusses how the media product challenged conventions of dubstep music videos. Research found dubstep videos lacked storylines and had flashing lights and quick cuts. The product developed these techniques but also included a storyline. Feedback was positive about the video and ancillary materials flowing together through similar colors, themes and images. Audiences recommended reducing fade to black effects. Technologies like YouTube, Final Cut Pro and Photoshop were used for research, editing and designing ancillary materials.
The document discusses how the media product challenged conventions of dubstep music videos. Research found dubstep videos lacked storylines and had flashing lights and quick cuts. The product developed these techniques but also included a storyline. Feedback was positive about the video and ancillary materials flowing together through similar colors, themes and images. Audiences recommended reducing fade to black effects. Technologies like YouTube, Final Cut Pro and Photoshop were used for research, editing and designing ancillary materials.
Our music video challenged conventions of dubstep videos by including a storyline. We developed some conventions like effects but wanted to make it more understandable to audiences. Feedback was positive about the video and packaging flowing together, though some said we used too many fade to black effects. You learned audiences liked the catchy music and video would watch more dubstep. Location and camerawork also received praise, though one shaky shot could have used zoom instead.
The student group chose to create a music video for their advanced media studies portfolio. They used their own band and an original song. Their research showed that rock music videos typically have fast editing paced to the music, focus on performances, use casual clothing and equipment as props. Their video opened with an introduction and used various shots of the band's performance mixed with behind the scenes footage. They also created promotional materials including a Digipak and magazine ad following conventions of rock album design. Audience feedback was positive and found the video fit the genre and brief.
From audience feedback on their indie rock music video, the document summarizes what the filmmakers learned. They received praise for following genre conventions regarding live performances and storytelling. However, some shots could have been clearer and lighting and lip syncing needed improvement. Feedback also highlighted that the album cover, website, and use of social media were professionally done and appealing to the target audience. Overall, the research conducted on indie rock helped make the video impress many fans of the genre.
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
The document summarizes the clothing and makeup worn by different characters in a music video. The "sexy girl" wears revealing black and white dress, makeup that emphasizes her eyes and lips. The main guy "Jignesh" wears casual clothes like jeans and jumper in the video but wears smarter clothes in a dream sequence. The "bucktooth geek" wears nerdy clothes like big glasses and cardigan to emphasize her shy personality. The transvestite wears a long brown wig and moustache for humor.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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- Practical examples and best practices to implement right away
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
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2. Introduction
• I believe the combination of our final product and our
ancillary texts are very effective. We spent a lot of time
researching other bands digipaks and websites to try
and get the best ideas possible that would look well
with the video and match the type of band they are.
We managed to achieve this by adding information
about the band members in the website, like small
bio's. This is good for the audience and the fans of
indie rock as it allows people to know a little about the
band members which are seen throughout the video, it
will also help establish a personality to the band that
would be known by the audience as well as the image
presented throughout the video and album covers.
3. The website
• If one is to look at our website they will notice that the video and various different digipaks
will be on the site as well as the native's logo. This makes a good combination to the video as
they can now be recognised by their logo on the website, as well by their faces as they are
saw in the video and the album cover. When studying the indie genre, I noticed that a lot of
indie bands and artists usually have many ways to keep the fans up to date which progression
in the band and the site is always plastered with pictures, album covers and the bands
collection of digipaks.
• I also recognised a pattern occurring in websites for bands such as Kodaline and the Artic
monkeys that there were things such as blogs and other ways of connecting to their
audience. This inspired us to make small bio's on some of the band members as it et the
audience get to know more about the band, and it also enabled us to add a particular
persona to the band and the music they played. As bands are using the internet and social
networking to promote their name, it was always going to be an integral part to our overall
product. I researched certain band sites such as Sigur Ros, Kodaline and the Artic Monkeys to
get an idea of the layout of band websites, what information they included and also what we
thought were the strong points and what we could include to help enhance our main
product. We used the website to show off our new video and digipaks. We also found that
many bands show upcoming tour dates or news about the band and found that these were
very effective as it allowed the fans to keep up to date which the bands' work. We also
decided to include the facebook and twitter links as it would help promote our band and our
main product and this is something that most band websites have as it is a way to increase
their fan base, this is something that we believed was very effective and would be an
excellent way to promote our main product.
4. Continued..
• On some of the websites we researched of this genre, we
saw the idea of fan forums on the band website, such as
the Artic Monkeys to let other fans of the same music taste
ask questions about the band and it allowed all fans to
comment and share their thoughts and opinions with other
lovers of this music. Although we did not do this ourselves,
it was something we believed was very effective and that
we could have used to make our main product more
attractive. This is because if we had done this it would
result in a chance to get more feedback from the audience
and to find out opinions on our recent video that we just
made, it would also have allowed us to see on a bigger
basis, what we had achieved when making an indie video
and what could be improved.
5. Album+Digipak
• When creating the album cover and the digipak, we thought it would be vital to use images
of the band members either in the album or digipak, After much consideration, we chose to
focus on the bands name ad having scenic backgrounds in the digipak to show the type of
music that we were producing. This was music that was not too much rock, neither too much
pop, the song had a nice balance and this is why we decided to use pictures which were
peaceful and very picturesque. However, we did use photoshop to edit the pictures slightly in
our own way.
• As a group, we found good locations to take pictures for the digipak, and after this was done,
we had to return to the classroom to edit them to get the bands' name in. Whilst doing this,
to show that the music did have some excitement to it and that it was a fast paced song at
parts, we used colurs and effects to brighten up pictures and give them more life. The same
applied to our music video as in many of the shots we also used some sunlight effects and
other effects to brighten up the scene and make it seem more lively and fast paced. The
visuals in the digipak are also useful for letting the audience understand what type of band
they are and the style of music in which they play. This is very important because it will
attract the viewers' to the video if they are interested by the digipak. It was a very effective
combination as we believe the pictures, colours and all the editing done to the digipak really
gives the audience an idea of what type of music they will be listening to. As well as the
bright colours on the editing, we also had darker pictures edited and this was to show that
although the music can be fast-paced and upbeat, what they are singing about can be quite
sad at times, especially because the song was written by the band, so it obviously means
something to them or it was a story of one of the band members.
6. Continued..
• For our album cover, we used an editing technique called double exposure. We found this
was a very effective combination to be matched with our main product mainly because
throughout our music video, there are live shots of the band playing throughout. It meant
that, as well as having the band shown in the video, we also had their faces on the album
cover, establishing a strong connection between the album and the video itself. Using the
band throughout the video and in the album cover proved to be very effective as it would
mean more publicity for the members of the band and the fans would recognise them if they
were to buy the album or watch the video.
• The technique of double exposure that was used in our album cover also inspired us to use
this technique for transitions when editing the video. The main reasons for this was to show
that the band were central to this song, as it is their own lyrics and to remind the audience
that this is the story of one or more of the band members and that they may have been in
the same situation as the actor in the video. Double exposure is also a very useful technique
for transitions as it makes the transition more smooth. In this sense, through our album cover
and the editing techniques used in that and our main product, the combination resulted in a
good relationship between the two, it allowed us to establish to the audience identities of
the band, as well as showing them that the song is the story of one of the band members.
One of our influences for double exposure was the show true detective. This is because in
the opening credits we saw how effective it can be and how smooth the transition is. The
album, just like the digipak, also had a picturesque theme to it. Once again this was to follow
the codes and conventions of the indie genre as many album covers are very picturesque, but
a lot of the times also show the band in the cover as well.
7. Conclusion
• All of our ancillary texts are very effective
combined with our main media product as
they are all intertwined through the use of the
same editing techniques, desings and styles.
This resulted in the perfect environment to
create a professional video along with all the
professional looking ancillary texts.