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Conventions Of Ancillaries
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- 3. In many existingproducts a key convention is that the star is looking into camera. In order to adhere to this convention most of the images we took had our star looking directly into camera. We adhered to this convention because it successfully creates a direct connection to the audience. Often making the audience feel as if the star is looking at them. Ultimately drawing the attention of the audience. Before the production stage we ensured we did not break this convention as it is a vital aspect in attempting to produce a star in the modern industry.
- 4. We purposefully decidedto have our stars name large. This adheres to POP conventions because he is currently an artist trying to get into the music industry. In order to successfully accomplish this goal his ancillaries need to have large fonts making them stand out. In the research stage of my course I looked into an advert for Olly Murs. The advert had very large text and stood out dramatically against the rest of the text on the page. We just slightly changed the title so it could text wrap around our stars head.
- 5. On the advertwe also added review. By placing reviews from other music institutions it created a hook, enticing my target audience. Many existing products which I researched had reviews on them from this I knew that in order to adhere to conventions and make it appear professional we had to create reviews from larger well known companies.
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- 7. In the frontcover I adhered to conventions of having the star looking into the camera. Like the advert we created a direct address with the audience. This is a very important convention as it is often used in successful existing products trying to launch a star.
- 8. In the frontcover I adhered to conventions of having the star looking into the camera. Like the advert we created a direct address with the audience. This is a very important convention as it is often used in successful existing products trying to launch a star.
- 9. On the digipakwe used a bar code. This adhered to conventions as bar codes are commonly used on the back panels. In addition to the bar codes we decided to adhere to conventions and have the artists name and album name on the spine of the digipak. Furthermore we met conventions by having our institutional details in small print on the back. All of these aspects help out product appear professional.
- 10. In addition toadhering to conventions we also broke a few conventions regarding where the song list has been aligned. In many existing products I have researched the text is centre aligned. I felt aligning it against the white wall in the background looks more aesthetically pleasing and modern. As well as this we also broke conventions as our star is looking away from the camera. We felt this would give the impression that he is reading the songs.
- 11. On the insidecover we chose to use an image of our star looking away from the camera, ultimately breaking conventions of POP. We also decided to make this panel maintain lyrics for “Back Around” this develops the audience interaction between the digipak and song.
- 12. The underside ofthe CD is conventionally plain white. We chose to use a rural background and overlay the outline of the CD in the red we used in other fonts and borders of the ancillaries. On the red outline we filled it in with the names of songs in the album. Exactly where the CD should be placed we added an image of hands in the shape of a love heart. We also included the album name and a link to Jake Moss’s website we created.