The document discusses potential media institutions to distribute a new pop music magazine, including Bauer Media, BBC, IPC, Development Hell, and Condé Nast. The assistant summarizes that the BBC would be the best choice as they already have experience selling magazines to younger audiences and gaining trust from parents, and their existing pop magazine is older so a new one could attract new, younger readers.

1. What kind of media
institution might
distribute your media
product and why?

2. Bauer Media
Bauer Media is a division of the Bauer Media
Group, Europe’s largest privately owned publishing
Group. The Group is a worldwide media empire
offering over 300 magazines in 15 countries, as
well as online, TV and radio stations.
Bauer Media is a multi-platform UK-based media
Group consisting of many companies collected
around two main divisions – Magazines and Radio
- widely recognised and rewarded as being
industry innovators.
Our business is built on influential media brands
with millions of personal relationships with
engaged readers and listeners. Our strategy is to
connect audiences with excellent content through
our broad multi-touch point brand platforms,
wherever and whenever and however they want.
Our wide portfolio of influential brands gives us
advantages over pure play magazine or radio
competitors.

3. Bauer Media
• Bauer media wouldn’t be a good institution to
sell my magazine because they already have a
pop magazine, though it would be a good way
to reduce their competition I don’t think that
they would want to sell another magazine
from the same genre.

4. BBC

5. BBC
• I think that the BBC would be a good way to sell
my magazine because they have a lot of history
selling magazines to a younger audience and are
a brand which is trusted by the older audience
such as the parents of children who would be
interested in buying my magazine. The only
problem is that they already sell ‘Top of the pops’
but this is a very old product so by adding a new
pop magazine to there brand it would cut down
on the compotation for them.

6. IPC
IPC Media produces over 60
iconic media brands, with
print alone reaching almost
two thirds of UK women
and 42% of UK men –
almost 26 million UK adults
– while our websites
collectively reach over 20
million users every month

7. IPC
• IPC would be a good institution to sell my
magazine because this is a genre that they
have yet to reach. If they where to sell my pop
magazine then this would mean that they
would be getting the interest of music
enthusiasts as well as there other audiences,
this could open them up to an entire new
audience which they could sell to.

8. Development Hell
We currently publish two
monthly magazines, The
Word and Mixmag, and
their accompanying
websites. In April 2009 we
acquired DontStayIn.com,
the world's biggest
clubbing social network.
We have provided
consultancy for some of
Britain’s biggest
publishers such as Dennis,
Future and IPC and were
hired by Paul McCartney
to produce the souvenir
magazine for his 2002
World Tour.

9. Development Hell
• I don’t think that Development Hell would be
a good institution to sell my pop magazine, at
the moment they only sell two magazines
both of which are more specialised. Because
of there lack of experience dealing with a
magazine from this area I don’t think that it
would be a good idea to sell my magazine
through them.

10. Condé Nast Condé Nast is home to some of the world’s
most celebrated media brands. In the
United States, Condé Nast publishes 18
consumer magazines, four business-to-
business publications, 27 websites, and
more than 50 apps for mobile and tablet
devices, all of which define excellence in
their categories. The company also owns
Fairchild Fashion Media (FFM), whose
portfolio of brands serves as the leading
source of news and analysis for the global
fashion community. Condé Nast has won
more National Magazine Awards over the
past ten years than all of its competitors
combined.

11. Condé Nast
• I think that Condé Nast could be a good
institution to sell my magazine to. They have a
clearly got a good idea of how to sell
magazines to the female audience as this is
what the majority of magazines under there
brand sell, but they don't have any music
magazines and also don't appear to have
much experience dealing with a young
audience.

12. • If I were to choose one institution to sell my
magazine through it would be the BBC, though
they already have a pop magazine it has been
around for a long time which might stop some
young people from reading it. Also the brand
name BBC is well trusted by a large number of
people particle that of parents who are my
secondary audience and who would be most
likely buying the magazine for there children.
Finely they have got many magazines aimed at a
younger audience which shows they have
expertise in selling to an audience such as mine.