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Distributors
- 1. What kind ofmedia institution might distribute your media product and why?
- 2. Time Inc. UK •Based in London. • Specialises in magazines. • Sells 350 million copies a year. • Portfolio includes: Pick Me Up, Ideal Home and NME. • Time Inc UK would be effective in distributing my magazine to a wider audience, due to their experience in selling to different social groups. This includes magazines for women, such as ‘Pick Me Up!’, magazines for upmarket women including “InStyle” and magazines for men including ‘NME’. Although they would be ideal for a large demographic, it may be more beneficial to choose a distributer that has a speciality for young adults and/or indie culture. As Time Inc UK exclusively distributes magazines, this could be positive, as they would have the knowledge and experience to make ‘SONIC’ successful. • A quote from their website: ”WE ENGAGE WITH ALMOST HALF OF ALL UK ADULTS IN PRINT AND OUR AWARD WINNING WEBSITES REACH OVER 28 MILLION GLOBAL USERS EVERY MONTH.”
- 3. BAUER • BAUER MediaGroup is based in Europe, with their headquarters in Hamburg, Germany. Employing 11,000 people to manage over 600 magazines, 400 digital products and 50 radio/TV stations. • Involved in: Print Shops, postal, distribution and marketing. • Portfolio includes: Q, Mojo, Kerrang. • Prides itself on ”personal relationships with engaged readers”. • Within their impressive portfolio, including Heat and Empire, Bauer media group shows versatility when it comes to marketing and distributing magazines, a wide range of genres means that they would have the knowledge and ability to effectively distribute ‘SONIC’. They would also be a credible distributor for my magazine due to their company ethos; they provide services with the consumer in mind, which reflects the attitudes of my magazine as well. Unlike mojo (classic rock), Kerrang (Punk) and Q (Rock/Pop), ‘SONIC’ offers a magazine dedicated to indie/alternative music, meaning that there is a gap in the market for my magazine. Despite this, a lack of experience is shown by Bauer with dealing with indie/alternative publications, possibly meaning that it would be a risky distributor to choose.
- 4. Immediate Media Company •Based in London, Bristol & Manchester. • Portfolio includes over 34 magazines. • Employs 1100 people. • On their website, they describe themselves as a “people business”, giving them an attitude shared by ‘SONIC’. • Immediate Media Co publish magazines for a range of ages; for example, ’Radio Times’ for adults, ‘Top of the Pops’ for teens, ‘Doctor Who Adventures’ for pre-teens, as well as educational magazine ‘Learning is Fun!’ and Children’s magazine, ’Cbeebies Weekly’. This means that Immediate Media Company would be effective in distributing ‘SONIC’ to a wider age group, however, the content of the magazine appeals to young adults, which is not really an evident audience in their portfolio. Despite the ‘BBC Music’ and ‘Top of the Pops’ magazines, Immediate Media do not have experience with the indie music genre, possibly making them less beneficial.
- 5. Distributor • I havechosen Time Inc UK to distribute my magazine; this is because of their specialist knowledge of magazines , I feel that this would make them focused on my publication, rather than having other platforms distract them. From their portfolio, ‘NME’ is the most similar magazine to my own, although they offer different attitudes and content. This experience and success with the alternative music genre leads me to believe that they would be knowledgeable and effective in distributing ‘SONIC’. Selling 350 million copies a year suggests that they have the ability to be successful and is enough evidence to eliminate the risk of choosing them.