ANALYSIS OF EMPIRE MAGAZINE

1. The masthead is
usually the biggest
and brightest text on
the front of a
magazine cover. This
is because it draws
the attention of
people and stands
out above everything
else.
The website
address is located
under the
masthead. It is
important for the
viewers as the
audience are most
likely film lovers
would like to have
instant access to
the magazine
through the
technology they use
i.e. phones, tablets,
laptops, etc. This
use of social media
also suggests the
audience is of a
young age range,
around 15-25.
Barcode is clear
and has a
conventional
placement.
The use of the blue star symbol helps to navigate the
potential audience around the front cover of the magazine.
It directs them to appealing information the viewers may
want to know.
’45 NEW MOVIES YOU NEED TO
KNOW ABOUT RIGHT NOW!’ This
use of text grabs the audience’s
attention. The use of words such as
‘need’ and ‘right now’ emphasize
that if the reader does not pick up
this magazine, they will miss out on
important information the
magazine includes.
The tagline ‘THE
WORLD’S BIGGEST
MOVIE MAGAZINE’
attracts potential
readers as the tagline
is enticing and
guarantees a high
quality.
The date and price is shown in a small text and not in a conventional
place for ‘EMPIRE’ magazine, which is normally place it by the
barcode. The price is shown in small text because the central image
attracts the audience before they find out the cost, which is £3.99,
which is quite expensive.
The date is shown as ‘August 2008’, which indicates that it is a
monthly magazine, as it has no specific date of publication
mentioned. This could also be the reason to why the magazine is
more expensive, because the company only publishes a magazine
every month. The date helps the audience keep up to date with the
magazine editions.