The document analyzes various aspects of album advertisements in indie/rock magazine ads such as color, images, typography, language, layout, and information. Some key points are: - Color schemes commonly use black, white, and red. Bands try to show individuality but also consistency with the genre. - Images can relate to the album name but don't always feature the band. Font is usually big and bold to draw attention to vital details like the album and band names. - Short, snappy sentences and abbreviations keep the ad interesting while getting straight to the point in a less cluttered manner. - Ads need to provide the band name, album name, release

2. Analysis of Digipak Magazine Adverts!
Colour
In summary bands in this genre use a variety of colour schemes to show their individuality but a
majority of the time the bands all use a similar colour scheme using black, white and red as
primary colours in the colour scheme. For example The XX’s album ‘Sometimes I still need you’ they
use black and white the conventional indie/rock colour scheme.
Image
In summary album adverts in the indie/rock genre have images which in some way relate to the
album name but don’t always have to feature the band. For example You me at six’s (YMAS) album
advert ‘Hold me Down’ doesn’t feature the band.
Typography
In summary on an album advert for a band in the indie/rock genre the font is usually big and
bold, the vital information such as the album name, the name of the band and the date of the
albums release are in the biggest font so they stand out. For example on YMAS’s album ‘Hold me
down’ the release date is in big bright bold letters so it stands out.
Language and Mode of Address
In summary album adverts for bands in the indie/rock genre use short, snappy sentences and
abbreviate pieces of info to keep the page interesting, to get right to the point and to make it look
less compact and cluttered. For example on The XX’s album ‘Sometimes, I still need you’ it says
‘Album Out Now’ which is quick and snappy and gets right to the point.
Information
In summary album adverts for the indie/rock genre need to provide info on, the bands name, the
album name, the date of release, places of purchase, the bands website and the bands record
label. Also they can provide info on the different formats you can buy the album on.
Layout
In summary the album advert does not need to follow the line of sight to draw the audience in, but
this method does work well to draw the audience in.

3. Layout of Magazine Advert!
Band Name Band Name Album Name
Band Name
Album Name
Image
Image Image
Album Name
Release Date Release Date Release Date
Ratings Ratings Ratings
Random Info Random Info Random Info
This is used in a lot of Album This is good as it has the band This is spaced out but the album
Magazine Adverts, it is spaced name at the top and follows the name will be seen before the
out but still has all the info line of sight, but it looks too band name therefore the
people need to buy the album. cluttered at the bottom. audience may not see the band
name straight away.

4. Font Styles and Colour!
Release Date
Ratings
Random Info
I am going to use the font styles I used on the album cover to keep some
consistency and because the audience will recognise the font and link it
to the band. I also will use the same colour scheme as the album
cover, red, white and black and the image will be used from the album
cover. The image is also going to be the same image as used on the
album cover.

5. Information on the Advert!
The information shown on the album
advert should be enough for the audience
to know where to buy the album, on what
format they can purchase it and when it is
out. There can also be additional
information including ratings from
magazine and radio stations and band
websites for sneak previews of the songs.

6. NME Magazine BBC Radio 1
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