The document summarizes the changes made between the 1st and final drafts of an album poster design. It discusses adjustments to: 1) The background color scheme, which was changed from dull grey to vibrant blues and greens to better reflect the indie pop genre. 2) The font used for sub-text, which was changed from a sophisticated style to a more casual cursive font to fit the target audience. 3) The text content, which was altered from tour information to include details about the album release and reviews in order to make it an appropriate album poster. 4) A minor cropping of the central image to focus attention while maintaining the industry standard of not showing the artist's face

2. 1st Draft Final Draft
 Background The background was
initially unedited in terms
of colour/radiance
enhancements, which led
to a dull, grey backing
which didn’t fit our bright,
light-hearted indie-pop
genre.
After recognising our colour
scheme wasn’t fitting for our
genre, we edited the colour scheme
to make the outdoor setting
vibrant with blues and greens,
which neither looks artificial nor
dull, like our first draft. We believe
this adjustment makes our album
poster more reflective of the indie-
pop genre, keeping to a fitting
house style, which would be
successful in the real industry.
 Text Font We extensively looked for
a suitable text, which
would remain consistent
through our production
for the artists name
creating a branding logo,
so did not change the font
in our final draft.
However, we did make
adjustments to our sub-
text which refers to
venues, and tour dates.
We thought our original
font was too sophisticated
in style, and would be
better fitting for a classical
genre.
We made changes to the sub-text
font in our final draft to both
continue our house-style and to
also make it more fitting of the
indie-pop genre. The font we chose
is more cursive and quirky,
reflecting a more casual style
which fits with our music video
and young adult target audience.
 Text content Initially, due to a lack of
understanding, we created
a gig poster rather than an
album poster which didn’t
meet the criteria.
Therefore the text
included venue, location
and dates rather than
promoting an album.
In order to fulfil the criteria
specification, we changed our tour
poster to an album poster.
Subsequently, we changed the text
content to include specific
information about the album such
as debut date and magazine
review.
We also included a website link to
the artist’s online site as another
form of promotion as we noted
that this was a convention found
on similar existing products.

3. We chose to feature the ‘NME’
review as the NME are a
stereotypical magazine that review
indie/alternative music artists
therefore it would allow our
audience to recognise our brand as
also in that category.
 Image We chose the medium-
long shot of the
protagonist sitting on a
fence as we felt that this
was best representative of
our artist and genre. The
indie-pop genre rarely
feature the artists face
largely therefore we chose
to mirror this style in our
own work in order to
make our poster industry
standard.
The only change we made in terms
of the image was cropping. We
cropped the image slightly in the
final draft to make the focus more
central. The initial image was wide
and has a vast surface area
therefore cropping the image
meant that focus would be both
more compact and drawn
centrally.
 Artist name Initially, we named our
artist ‘William Fraser’ and
this featured on our album
poster.
We decided to change ‘William
Fraser’ as we thought that it
sounded too posh and
sophisticated. Instead, we chose
‘Will Fraser’ as we thought that
‘Will’ was slightly more informal
and therefore more reflective of
our ‘happy-go-lucky’ indie-pop
genre.