The document contains a research questionnaire about magazine reading habits and preferences. It asks respondents about their gender and magazine reading behaviors like type, frequency, and time spent. It also contains graphs showing the results of the questions, with the highest interests being in sport, music, fashion, and TV/film magazines. The document analyzes the results and concludes the target audience will be male and female students ages 16-18, as the questionnaire found most read those types of magazines and don't spend long reading each issue.

3. 1)Are you Male or Female?
Sixth Form Magazine Research Questionnaire
Male Female
2)Do you read magazines?
Yes No Sometimes Never
3)IfYes or Sometimes what type of magazines
do you read? If No or Never go to question 4
Sport Music Fashion Gossip Tv & Film
4) What type of magazines would
you like to read
Other
(Please Specify)
Sport Music Fashion Gossip Tv & Film Other
How long do you spend reading the magazine?
10-30minutes 1-3hours 4-5hours Other
(Please Specify

4. Masthead
The masthead is the
title of the magazine
Barcode
For the price of
the magazine
Main Image
The main photo
on the front
cover
Tag
A single,
engaging word
on the page
Mode of address
What the model is doing
in this image it is a direct
address because she is
looking directly at
audience
Kicker
The Font size is different size
or colour in contrast the rest of
the text
Typeface
Different types of
font on one front
cover
Strap line
One of the stories
inside of the magazine
Vibe magazine is for people ages 18-34
who have a aspirational life style; have
an interest in entertainment- like urban
music and culture.

5. Masthead
I have chosen to position the strapline like this because it fits with
conventions of a magazine. I have chosen the colour of this strap line
because it fits with my models clothing which doesn’t have a big contrast.
The extended strapline is to let the reader know what the letters stand for
and this is the same colour as the masthead because it shows that it links
with the masthead
Puff
i have chosen to have the puff in this position because
I think it stands out much more having it at the top
near the model rather than having it near the bottom
because it my get lost amongst the straplines
Splash
I have chosen to place my splash here because I feel it
links with the main story of the model. I have chosen
to have in this font because I feel it was an
sophisticated font to use also I feel it went with what
the story was about.
Quote
This is to catch the readers attention. It is not the
size and font because it fits well with the image
Strapline
I have arranged the straplines
like this because I wanted it to
fill the
Barcode
This is placed here because
Date

6. 0
10
20
Gender
Male
Female
0
5
10
15
Do you read
magazines?
Yes
No
Sometime
s
0
2
4
6
8
What type of
magazines do you
read
Sport
Music
Fashion
Gossip
Tv&Film
Other
0
2
4
6
8
What type of
magazines would
you like to read
Sport
Music
Fashion
Gossip
Tv&Film
Other
0
2
4
6
How long do you
spend reading
magazines
10-
30minutes
1-3hours
4-5hours
Other
These graphs show the results of questions that I
have asked students about the magazines for my
preliminary task

7. Preliminary Audience Analysis
In my Research Questionnaire I saw a pattern of both genders liked: sport, music, fashion
andTv&Film.Those 4 categorises had highest amount of votes when doing the
questionnaire. My magazine will be aimed at both male and female from the ages 16-18;
this is because in the research I found, male an female do have them same interests in
these categorise.
Audience profile:
My target audience will be students from the ages 16-18 this is because these are the ages
because it will be a magazine within the sixth form and these are the ages that the sixth
form run from.The interests that these students have according to my research are music
fashionTv&Film and sport.They tend not the read magazines for long, which means my
magazine will need to be short and snappy and with everything they like.

8. The changes I have made to this image, is
that I have taken out the background; I have
done this because the white background
wouldn’t have gone well if I was to place the
different colours of my text.
Also I have taken out the background
because I wanted to include a shadow this
also helps the image to be enhanced and also
this was to ensure that the image looked
more alive.
Another change that I have made to this
image would be that I have cropped some of
it out, I have done this because I didn’t need
the extra space that was near her arms. I have
also zoomed in quite a lot so that I could have
a mid shot of her. I have also made her a bit
transparent so that my masthead could come
through the image which I think was
effective.
This is the image I have
taken to use for my
main image for this
magazine cover
This is my final product
of a magazine which
includes the main
image that I took
before making it

10. Preliminary Evaluation

13. The Billboard Magazine has a wide range of audiences, it does not just cater
for a particular age group because it has different types of socio-economic
audiences. Billboard magazine does not only focus on music production but
varies what they include in there magazine for example they advertise tour
promoters.They cover a wide range of different music genres, this is so they
can appeal to the everyone reading there magazine; they don’t just serve the
music fans but a industry magazine. Billboard magazine tends to appeal to a
younger audience. Even though this magazine is read by a lot of young people
it is mainly read by business in the music industry- with the business leaders
and power players.
The Rolling Stone has more of a young person perspective, because they are always
updated with the new politics of today, music and film andTV. Some key statistics
drawn from the Rolling Stone media pack are below:
• 59.3% Male audience
• 27.6% of audience aged 18-24
• 52.1% of audience under 34
• All ages appealed to
• 61.9% went to college – educated audience
• 50% single people
• 73.9% white audience
• $206,000 house cost – affluent
• 73.4% employed – some students (less income)
Target Audience Research

14. Q magazine has a huge audience of young men, who are full time
employed and have a high income rate.They don’t have a
dependency such as family responsibilities. As the men have has a
high income an no family to really care for half of their income is
spent on them self's. furthermore because they are such heavy
consumers of music, they buy up to 6 albums a month.
Q magazine always has the latest music, and if they haven’t
heard that type of music it’s a good way to discover some new
music or even new artists. Also when discovering new music they
fill the gaps of a back catalogue. So that he can impress his
friends, he gains a lot of information on bands reading Q
magazine and reveals his knowledge to them.
They are very keen social networkers and uses social networking
sites to grow there friendship circle.They like having their friends
around now and then just for a few beers or to get ready for a
night out.They love live music experiences an often go to gigs,
attends different festivals but one in particular in Leeds which he
attend yearly. Even though he loves music he also as interests
such aTV shows, movies and comedy.
Target Audience Research II

15. Which age group are you
16-18 19-20 21-25 25+
Do you enjoy festivals
Yes No
Do you enjoy reading music
magazines
Yes No Sometimes
Where do you purchase your
clothes
Top shop Primark
River isalnd Peacocks
How often do you listen to
music
Very often Not so often Never
From the research that I have done, I can see that my target audience will range from 21-25+ it has helped me too choose the age that I
would like to target and also it helps me know what type of people they are. For example I know that most of the people that I have asked
liked festivals, which means my music magazine will need to include something to do with this. I will need to include this because it appeals
to the target audience that I have found for my magazine. A lot of the people I have also asked listen to different types of music and music
from different eras.This means that my music magazine needs to include all different types of artists because it will need to appeal to
people that like all different types of genres and also want to know more about certain artists. My audience also love popular artists, which
means my music magazine will always need to be on top and getting interviews with the latest artists or upcoming artists.All of the artists
that will be featured in the magazine will be well known by the audience.
The questions that I
asked my audience type
and the results I
collected.

16. My magazine will be aimed at men and women who are mostly the ABC1- it will be a
magazine which is for a range of ethnicities. The gender that the magazine will be aimed at is
Male and Female which will range from the age of 21-25+. I have chosen this age range
because people who are generally of this age are most likely not to have families to take care
of but themselves. Also they are people with a stable job such as Nursing, doctoring, banking
jobs and managers.
They will also have a sense of fashion style, and love clothes as well as music. My target
audience will also love to go to music events such as festivals, they love this because they are
surrounded with a lot of music lovers- also they are surrounded with a whole heap of
different musicians. Furthermore my audience love going to festivals because they get to
discover new artists that they have not heard before and also artists that they have not heard
in a very long time.
The magazine that I have analysed that will similar to mine will be Q, I feel that Q doesn’t
focus on 1 aspect of music but focus on different things that may relate to music. Also they
have the most similar audience profile as my magazine. My audience will be similar to theirs
because, they will be people who don’t have a family dependant on them for income most of
their wages are spent on themselves also they will have a heavy.

17. This is a collage of what my
target would listen to and
also what they would wear
on a daily bases or when
going out.

19. Masthead
The masthead is the
title of the magazine
Barcode
For the price of
the magazine
Main Image
The main photo
on the front
cover
Tag
A single,
engaging word
on the page
Mode of address
What the model is doing
in this image it is a direct
address because she is
looking directly at
audience
Kicker
The Font size is
different size or colour
in contrast the rest of
the text
Typeface
Different types of
font on one front
cover
Strap line
One of the stories
inside of the magazine
Vibe magazine is for people
ages 18-34 who have a
aspirational life style; have an
interest in entertainment- like
urban music and culture.

20. Each of these are well known branded magazines- they both cover parts
of their Masthead which represents that the are a well known by the
public.The Billboard Masthead is a very clean title with rigid edges with a
serif font, this shows that it is plain, on the other hand Rolling Stone
magazine has a Sans serif font which suggest that is old fashioned
magazine; like an antique, further more this shows that the Rolling Stone
magazine is much older than the Billboard magazine with more rock and
roll influences.
The mise en Scene in the Rolling stone magazine; the image shows
Whitney Houston from shoulder up- this ties in with what the main story
is about ‘the diva and her dark side’.The magazine have not used a direct
address for the model because they want to link the splash with the
image which is her in her dark side which- the image shows her looking
above her this could represent her looking back. On the other hand
Billboard has a image that has a direct mode of address –this is to catch
the readers attention. Further more the clothing that ‘Rihanna’ is wearing
targets more the younger generation because that’s the type f fashion
there into.
Rolling is quite an old magazine so it will target the older generation
through the types of people they talk about- like Whitney Houston.
Billboards values show a lot of attitude; this links to their target audience
of youngsters because they tend to have a lot of attitude however Rolling
stone has more of sophisticated look because it has an older audience to
appeal to.
Billboard has more a younger audience- I will be more influenced by
them because they appeal to the magazine that I will be creating.

21. The masthead is black on a white background, this is done so
that the masthead stands out against the white background.
Also the masthead looks broken this connotes with the type
of music that there customers listen to. Furthermore the
lines going through the masthead is like the strings off a
electric guitar that springs off when they start smashing it on
stage when they are in live performs.
The colour choices that they have made ties in the with the
main story ‘It was violent.We were like pitbulls’ this suggests
the violence of the main story; pitbulls are very violent type
of dogs and they bite to take off what they have bitten this
ties in with the puff the puff looks like someone has splatted
it across the white background.
The model in the image is wearing a jump suit that is red
which suggests prison n breaking laws this also ties in with
the red because red connotes aggression. Furthermore the
target audience feel they need to be lawless, also they feel
like the authority is nothing to them the audience likes the
idea of being rebellious and disobedient.
The straplines also attract the audience luring them in with
the free give away and world exclusives; the one strapline
has a big 5 in red for posters this shows that the target
audience like posters because they’re not just getting 1
poster but 5 different types.Also they have the ‘hottest’
band interviews this connotes that they are the magazine
that have the best interviews with the best bands and they
don’t do interviews with just any bands but only the hottest.

22. The red background ties in the
house them of Q. This is good
because there is a continues theme
the magazine
They have a preview of the double page spread,
which could just interest the reader to go to look
at it even more.This is good because the
preview gives the audience and insight of what it
is about in more detail
The scattered images show the main stories of
what the magazine has to offer.The page
numbers shows you exactly where to find the
one that interests you most.
This is also following the house theme of Q but
also this shows the title of the regular articles
that are featured in this magazine.TheQ review
shows the review the albums that they have
featured.
These lines section of the different articles.Also
the different page numbers show that there’s a
lot to read about.This is also easy for the reader
to find the

23. This is to show what magazine it is.
Rolling Stone have put there logo on
the contents page, which follows the
conventions of the contents page.
This is the main image on the
contents page.The main image is
not of the cover story, however Lily
Allen is one of the artist that tie in
with the audience that Rolling
Stone target.
These are the different things that are issued
in the Rolling Stone magazine. Compared to
the contents page of Q magazine, Rolling
Stone go into much more detail to what
they’re stories are about in the magazine.
They have placed this here
because it is on the lines of the
rule of thirds, which means that
is catch’s the readers eyes.

24. Both magazines are very popular. Both magazine contents pages have similarities and
differences. Both magazines have there logo on the contents page which shows that it is
conventional for them to do so. HoweverQ magazine have a big logo that is shown on the top
right of the magazine whereas rolling strong have a quite small logo which is on the left hand
side. Q magazine makes it very clear that this is the contents page which makes if easier for the
audience to identify it on the other hand Rolling Stone don’t have a title page to show that this
is their contents [page which is not conventional for a magazine.
Q magazine follows a clear colour theme which is also the same as there logo.This is good
because then the audience can know that it is Q magazine because the colour theme is
conventional. Rolling Stone has a very plan colour theme, the most colour that is on the page is
a huge image of an artist that they feature in the magazine.The contents page of Rolling Stone
doesn’t really attract the audience as much as what Q magazine does
In the Rolling Stone we can see that there is just one image on the page which takes up a lot of
space, this connotes that the magazine didn’t really have a lot things to feature that would
have the interest of their readers.As you can see Q magazine has got range of images, this
shows the reader that there magazine is packed with a lot of entertainment to reader about,
this is good because the reader will keep wanting to buy the magazine because it is packed
with a whole range of different stories.
On the right of both magazines, they have a features list which shows the audience what will
be included in that issue of the magazine. They both have separators that separate each story.
Q magazine have loads of stories that come down the side with a title a number of where to
find it and also a little bit of writing to tell the reader what it is about. Rolling Stone only have a
few stories however they go into much more detail of what the story is about and have a
number of where to find the stories. Having a lot of detail in the contents page about the
stories may give the reader a bigger understanding of what the story is about and would may
be would like to go and read more of the story.

25. The lady is in small case letters which
could represent the lady in her.
However the ‘GAGA’ is in upper case
letters which could juxtapose her lady
like side and suggests that she has got
a more rough and outgoing side.
The letter ‘L’ represents her.
The colour of the letter breaks
the dull colours- it is also the
conventions of the Q magazine.
The big letters break the large
amount of text. Also it separates
the different topics in the
interview which is easier for the
reader.
The image stands out because it hasn’t got a
busy background, there isn’t anything to
distract you from anything.The image has a
direct address.
The image stands out
because it is black and
white

26. The layout of the text
is very spilt up so that
it is easier for the
audience to read the
article
The A stands out
amongst the rest of the
text because its bigger
than the rest of the text
The capital letter in the
middles of the whole article
stands out and also breaks
down the sections of the
article
The word good is contrasting with the image
because the person in the image doesn’t look very
well and also he has beers in his hand.The colour of
the ‘Good’ is continued through out the article to
show that they are linked. Also there is a supporting
image that supports the main image
The bold text could represent
the outrage of what he was
talking about because it the bold
texts are in different places
through out the quote

28. Vibes masthead is very short and snappy- it is also a bold writing, it is plain and
simple- doesn’t have any funky.The colour of the masthead is white but it is
against a coloured background which makes it stand out.
NME masthead is very ridged and sharp- it is also a bold writing which is the
same asVibes.The colour of the masthead is unique however could be
mistaken for a female majority targeted magazine.
Billboard has a tall standing and neat.The letters of
Billboard are touching when the 3letters have the same
shape.The colours stand out amongst the white writing.
The RnB magazine has a more graphitic effect. I think this is
because of the audience that it is targeted at.
Out of these different
mastheads, I wouldn’t choose
any of them because I feel they
don’t have any style to them

29. L
L
L
L
L
- I would use this as one of my mastheads because it is
simple however eye catching and would stand out on the
page.
-Would use this as a masthead because it links in with the
masthead.The flowing of the letters represent the notes
or lyrics that are being written
- I would use this as one of my titles because its very
plain but effective because it is unique and it also
matches the flow of the word ‘lyric’
- I would use this as my masthead because it is very
sophisticated which is a good look considering my target
audience are ABC1
-This would be a good masthead because it stands tall –
which could be a representative of it being royal and
having elegance
Out of all the different styles I would
choose the 2nd one. I feel this is the
better option because its simple.
However the changes that I would want
to do to the letter would be to get rid of
the top part of it because I feel that it
looks to glamorous for a magazine

30. Front Cover Mock Up
Masthead
Date
Main Image
Barcode
Straplines
Quote

31. Main Image
Final Front Cover Mock Up
Masthead
Straplines
Straplines
Barcode
Date
Splash
The Name Of Artist
The masthead will be
placed here because it is
conventional of a
magazine to have its
masthead on the top of
the page.
The date will be placed
underneath the
masthead because it is
conventional to have
one. I have placed it here
because I would want
the reader to know it an
acknowledge it
Some of the straplines will
be placed here. This is
because there can not be a
lot of white space on the
magazine cover.
The splash will be below the
name of the artist because it
is important for the reader to
them an idea of what the
interview is about.
The barcode will be
here because it is
conventional to be at
the bottom of the page
and this will be here so
that the reader may
purchase the magazine
The name of the person in the
main image will be placed
there because it will be below
the main image and this will
inform the reader about who
is being featured.
The main image will be
here because it will be
the first thing that the
reader will look at, also
I would want the image
to dominate the page.
I have straplines on
both sides so that it
is spread out on the
page and does not
look cramped. Also
the reader will be
able to clearly see
what is some of the
featured stories.

32. Masthead Contents
Features
list
Editors Note Album Reviews
Cover Story Image
Supporting images
Cover Story
Final Contents Mock Up
Date
I have placed this
here because it is
conventional to place
the logo on the
contents page.
I have placed the
features list on the
side because it will be
easy for the reader to
find what is featured
in the magazine. It
will have a caption
which will be in bold
and at the bottom of
that will be a little bit
about what the story
is about.
The editors note just lets
the reader a little more
about what is featured in
the magazine. Having the
editors note gives the
reader a better idea of
what the editor thought
and was trying to portray.
I have put album reviews
because in the Q magazine
they have something called
Q review which is similar.
There are supporting
images on the
contents page so the
contents page looks
busy and full of
different things to
read.
This is too give the
reader more insight
on the main story.
Having the image
and cover story near
each other, will be
much easier for the
reader to find and go
and read the full
article.

33. Pictures For Magazine
I took a range of images for the
magazine. I changed the lighting
and told the model to put on
different outfits so that we could
see which one fit the target
audience the best. I took the
images on a white background so
that it will be easier to cut out.

35. Front Cover

36. Contents Page

37. Double Page Spread

38. LinkTo Evaluation
http://prezi.com/ujywocrgpff_/?utm_campaign=share&utm_medium=copy