The target audience for this media product is teenage girls aged 14 interested in pop music. Specifically, the audience likes boy bands like One Direction and enjoys following celebrities on social media. They have a weekly pocket money allowance of around £20 that they spend on magazines, concerts, and merchandise of their favorite artists. They aspire to an upbeat, fashionable lifestyle and look to pop stars as style icons. The language, design, and content of the media product are tailored to this young female demographic with an interest in pop culture.

1. Q4) Who would the audience be
for your media product?
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2. Stereotype
Assumptions that can be made about my target audience is the
following:
That they are of school age and go to school every day, and
achieve good grades. They may listen to music whilst travelling to
and from school, or learn an instrument at school. They get
pocket money of around £5 a week in which they will use to buy
the magazine. They use social media platforms such as twitter
and instagram to keep updated with their favourite celebrities.
They save up money and go to their concerts, they buy their new
magazines and purchase their merchandise. On the weekends
they go shopping with friends and listen to their favourite
boybands music. They have another hobby such as sports or
dance. Favourite colour is pink, and their favourite boy band is
one direction. The lifestyle they live is that they are dependent
on their parents and go to school. They are sociable, positive and
happy people.

3. Target audience examples:

4. Typical profile of target audience
• Female
• 14
• Middle class
• White British
• Her favourite boybands are One Direction, Union J and The Vamps.
• Her style icons are female solo singers in pop including Ariana Grande,
Rihanna and Miley Cyrus.
• Life style – girly, friendly.
• Income - £20 a month pocket money.
• She watches TV programmes such as MTV in order to listen to the charts and
she watched high school dramas.
• She has an iPod in where she downloads music from iTunes and also watched
YouTube videos to watch her favourite artists music videos.
• She enjoys to go to the cinema and is currently saving up to buy The Vamps
tickets.
• She has a close group of 4 friends

5. Language used
• From the language I have used on my front cover, contents page and
double page spread, I have tried to make clear who my audience is. I have
learnt from my audience research that girls like to read things they think is
older than them and this makes them feel older. I have used words such as
‘exclusive’ on the cover to try to intrigue my target audience as most of
them will probably know what that word means. However in my article I
have used ‘slang’ or colloquial language such as ‘T-Swizzle’ which only the
young audience who is interested in pop will be likely to know. I have also
used words such as pizzazz as it is an unusual word that would appeal to
the younger market. I have also used short sentences and lots of
punctuation such as question marks and exclamation marks. This makes
the more lengthy article seem shorter and snappy. This would appeal to
my target audience because it is easier to read. This type of language
wouldn’t be commonly seen in magazines targeted for an older audience
or for another genre such as rock. This is how the audience for my media
product would be able to tell it is aimed at them. Also the colour scheme
and models would also be able to easily tell.