The document provides feedback on a movie trailer, poster, and magazine created by students. For the trailer, positives included identifying the crime genre and effective use of music. Negatives were background sound and text on screen for too short. For the poster, positives were consistent fonts and color scheme, negatives included colors being bland and credits hard to read. For the magazine, positives were appropriate image and colors, negatives included needing more images and title too small. Suggested improvements addressed the negatives.

1. Audience Feedback
By Luca Reidy

2. Movie Trailer

3. Positives
• Audience identified the trailer to be in the crime genre from the use of
different conventions; such as speed of different cuts, and also
the costumes and props used.
• The range of camera angles were good, such as the high angle shot
in the meeting room, and the POV (point of view) shot at the
beginning of the trailer.
• The use of music was good at building suspense. Towards the end of
the trailer, the music crescendoed which allows the audience to
concentrate more on the trailer as their hearts are racing more, and
don’t know where the music is heading.

4. Negatives
• Background sound in some scenes could be improved, such as
in the cafe. We tried to sort this out using a boom stick and a
mic, but the equipment would not work.
• On screen text was too fast. The audience felt this text would
help illustrate what the movie would be about, and would like to see
this for a bit longer on screen
• Locations were quite local. Maybe we would have illustrate the
crime genre a lot more if we filmed in more remote, dark regions.

5. Improvements
• If we were to make another trailer we would make sure we;
–Use a wider variation of locations, and go more out of our local area, and away from the school
grounds. Our location and recce research should have been followed by filming in places such as
the Brunswick Centre and around Holborn. Also most of our shots were during daylight hours,
which takes away from the crime aspect of a trailer.
–On screen text has to be improved, making it more like a long sentence throughout the trailer. Next
time we’ll make sure this is kept on screen for much longer which allows the audience to
understand what is happening.
–Finally, when going to film we should make sure all props and equipment work, such as a boom
stick and the mic. Sound throughout the trailer would be to a better quality making the trailer look
much more professional.
–I personally feel we should add more dialogue towards the end of the trailer, as it stops at the 1
minute mark. When looking at other crime movie trailers for inspiration there is more dialogue
than action scenes, which we should have followed these conventions as well

6. Movie Poster

7. Positives
• Fonts are consistent; which is usually seen from movie posters, which
creates a certain movie brand, or franchise; something for the
audience to recognize.
• Good colour scheme, all dark colours which conforms to many crime
genres. The use of dark colours creates more suspence with the
audience as there is a dark shadow casted on the main protagonist.
The colours contast (black on white)
• The main conventions of a movie poster are shown, such as the actors
at the top of the page, reviews and critics.

8. Negatives
• The main colour scheme can be a bit bland, and some aspects on the
poster are hard to see such as the gun. One member of our focus group
described the colour as a bit grainy.
• Credits are difficult to read, along with the main production logo at the
bottom of the page. Usually audiences look at these components to
identify whether they would like to watch the main film, such as
looking at directors and music producers

9. Improvements
• If we were to make another movie poster we would make sure we;
–Brighten up the movie poster. I think we would change the background from
black to a dark grey, so the outline of the main character can be seen along
with the gun. This would illustrate more to the audience that they are looking
at a poster for a crime movie instead of a horror/thriller. We could also
retake the image on a white background which would make photo shopping
the image much easier.
–Change the components on the movie poster so they are much brighter and
stand out more on the page. Some of the focus group made a reference to
the magazine saying they would prefer a variation of colours such as dark red
or blue.

10. Magazine

11. Positives
• Main image is appropriate for the magazine. Showing the one
character links to the movie poster creating a movie franchise which
allows the audience to identify the particular film When Kings Fall.
After seeing the trailer they also feel that the one image is appropriate
as he is the main protagonist (anti-hero) and expect the majority of the
film to be about him.
• Colour scheme of black, red and white is appropriate for the magazine
page. This creates contrast as the main background is black, and the
read allows the text to stand out off of the page drawing peoples
attention to it.
• It links to the theme and genre of the trailer, which is quite dark and
has a consistency in costumes and props.

12. Negatives
• Add more images of characters to the magazine. This will allow the audience to
see all of the main cast, which allows them to identify their ‘favourite’
character before viewing the particular film. The image at the bottom of the
screen creates too much confusion for the audience as there is lots of clash
with the background, which stops the movie title from being clearly seen.
• The size of the movie title is too small. The focus group would expect the main
movie component to be in the centre of the page which allows them to see
what it is about straight away. Due to its size, they are struggling to see the
‘when’ and ‘fall’ text.
• The masthead is covered by the main image making the name of the magazine
difficult to identify. Usually the title is the main component to the audience
when buying a film magazine as it has already established an buying group
(regular buyers of the product).

13. Improvements
• If we were to make another movie poster we would make sure we;
–Change the colour scheme completely. Usually when shoppers are looking at magazines they look for
products that stand out off of the shelf. This means we would change to background to something
brighter like a light grey, which would make the image be seen more clearly. Comments were made
about the gun not being easy to see, which is our main focus as we need to portray that the magazine is
focusing on the crime genre.
–Also, we would add more cover lines that link to the actual genre which would draw in our expected
target audience (males, 18-34). Cover lines are the most important aspect of a magazine as it illustrates
what content is going to be involved in the magazine. We feel the main cover line ‘long live the king
should be changed, as it clashes with the main title. The main cover line should involve some alliteration
which makes it more memorable.
–We would make sure the masthead and main title are more visible to the reader. The masthead would
be the main selling point as readers can identify the product more easily. Making the title more visible
would allow the audience to see what the product is about, and hopefully create some speculations as
to what the main film is about.