This document analyzes and compares three different poster designs for the film "Alter of Bones". Each poster is evaluated based on positives and negatives. Poster 1 has a clearly visible age rating but grey title text that is not easily visible. Poster 2 merges pictures well but has a darkened background that loses the horror effect. Poster 3 creates good dramatic effect through a darkened background but could use bolder text. Audience feedback indicated that Poster 3 was most effective at showing genre, creating mystery, and making the audience want to see the film.
Rachel Baker's A2 Media Evaluation, South Essex CollegeRachelBaker1996
My A2 media evaluation addressing the questions:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3.What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning an evaluation stages?
4. Poster One
Positives Negatives
• Age rating clearly seen • Grey text for title not easily visible
• White text good contrast on black background • Capital letters used for the credit block are quite
• Good picture/background image hard to read from a distance
• Title text reflects genre • Colour of title text not very good
• Colour scheme • Poster too wide
• Blur effect of picture creates mystery • Better portrait than landscape
• Genre of film is recognisable • No tag-line or release date
7. Poster Two
• Positives • Negatives
• Good use of merging pictures • Text is not easily readable
• Combination of background and text works well • Font could be better
• Credit block looks good • Darkened background
• Clear indication of film genre • Credit block text not easy to read
• Follows poster conventions • Credit block text to large and makes the title less
• Creates mystery and makes the audience ask noticeable
questions • Light sky background makes the poster lose horror
effect
• No age rating therefore could leave audience
confused on whether they are the right age to be
allowed to watch the film in a cinema
10. Poster Three
• Positives • Negatives
• Title colour good • Text could be bolder
• Creates good dramatic effect due to the darkened • Clearer release date to be noticed more maybe at
background bottom in red
• Atmospheric tone created by the poster • Credit block too big
• Colour scheme reflects genre • Age rating to show audience
• Blues and greys reflect the tone of the film
• Poster represents a feeling of being alone and that
there is a mysterious creature present which
reflects the film plot
• White text for credit block contrasts with the black
text for the title
11. Audience Choice
Poster One Poster Two Poster Three
///// ///// /////
///// // /////
// /////
///
From questioning the target audience and gaining their vital feedback I have
concluded that the third film poster was most effective in showing conventions,
showing genre and creating mystery within the target audience to make them
want to go and watch the movie and that is why I have choose poster design
three to use as my poster ancillary product.
