The document discusses conventions of horror film posters. It analyzes posters for films like The Devil Inside, Chernobyl Diaries, V/H/S, and The Possession. It notes common elements of horror posters like dark tones, mysterious images rather than characters, the creature causing disruption, taglines leaving questions, and official information. It also discusses elements sometimes excluded like characters, websites, or directors. The document concludes by explaining the poster elements the authors plan to include in their own horror film poster.