Kyle Cooper outlines three things that make a good title sequence according to him: 1) It dovetails seamlessly into the film, 2) It sets expectations for the film, 3) It creates excitement by drawing the viewer into the sequence and nowhere else. The title sequence of Seven uses a handwritten font that fits the serial killer character who writes in a journal. The title sequence of The Dead Zone was simplistic with mysterious music that played out over time, sparking Cooper's interest in how titles could be artistic. The titles of To Kill a Mockingbird encapsulate the characters and were beautifully photographed with integrated typography rather than as an afterthought.