The document discusses the layout and design process for a movie poster. It describes two initial flat plan designs, one with the film title at the top and pull quote underneath, and another with the title also at the top due to the positioned image. The first design was chosen for the final poster. In the final version, the film title was moved to the bottom above credits, while the pull quote was enlarged and centered at the top for better visual impact and to follow conventional horror poster conventions.

1. Poster Layout/Flat Plan

2. These are the poster we go most of our
inspiration from and as you can see this came
from both old and modern horror posters. We
noticed that close up shots of a
character/villain was effective because of the
intensity of how close the face is to the
audience as well as the eyeline match being
straight forward, making it feel as though
they’re looking at you or watching you. We
noticetd that the titles were often at the
bottom of the poster but on our flat plan we
put our film title at the top however this
eventually changed when it came to editing
on Photoshop because it’s more conventional
and to follow this we placed our pull quote at
the top where it would stand out more too.

3. This is the flat plan for our poster that
Naomi created as a basis for our final
product. Here you can see that this is
the image we did use for our final
product and it allowed the flat plan to
be designed and based around this. At
first we decided to have the film title
at the top with a small pull quote
underneath however with our
Photoshopped version we changed this
to have the title at the bottom above
the credits and the pull quote large and
centred at the top.

4. Shivani also made another flat plan as a second
option if we were not to follow the first so we
had another option of what sort of layout we
could follow. This one was based around an
image with a black background that we weren’t
massively fond of because even though it was a
good image, we felt a white background would
work better because we’d have more freedom
with font placement and colour as well as the
text being clearer, so we stuck with the first flat
plan design. This flat plan also has the title at
the top because it would have been the only
place it would fit due to the image’s positioning.
The pull quote here would also have been to the
side because the image was to the other side but
we didn’t like this design as much because it’s
less conventional of a contemporary horror
poster.

5. Final Poster