The document discusses how a magazine represents social groups. It aims its content at young, British males between 16-27 years old based on the demographics of a similar magazine. All of the artists featured are young males to appeal to the target male audience. Photos show the artists doing hand gestures or poses that convey energy and immaturity to relate to young males. Colors, layouts, and interviews are also designed to engage the target audience and connect them to the up-and-coming artists. The magazine takes an informal tone throughout to put readers at ease.