Rebecca created a magazine called "Indigo" that was inspired by popular mainstream magazines like Vogue and Cosmopolitan. She used conventions like a large masthead and centered cover photo but challenged conventions by omitting coverlines. Rebecca represented her target audience of teenage girls through the cover model's clothing and pose. She believes her magazine would be distributed by IPC Media, a large publisher of music and gossip magazines, to attract her target audience of females aged 15-30 interested in pop and R&B music.

1. Rebecca Chapman
MEDIA EVALUATION QUESTIONS
1) In what ways does your media product use, develop or challenge forms and conventions of
real media products?
I looked at very popular, mainstream magazines that already out there like Vogue, Pop,
Cosmopolitan, Rolling Stone and more to try and get a good idea of what type of
conventions magazines use to keep them all looking in great form and slightly similar. I
imitated the convention of keeping the mast head in the top third taking over the whole
width, I did this with the title ‘Indigo’ to make it be the first thing that the reader see’s and
with it big and bold it will attract more attention than just a small masthead which doesn’t
take up the first third. I also used the idea of having a big mid shot photograph as the main
image as most magazines use this kind of shot instead of a full length one or close up, to get
in the most important part of the image in a way that you would see it. I did this by taking a
mid shot of my sister and editing this on photo shop and centering it in the middle of the
magazine to make it stand out. I also used the idea of having a 3 main cover pallet, I did this
by using the colours black, white and indigo, indigo to match the title of the magazine and
make this the signature look. Even though I stuck to the main forms and conventions of
normal magazines, I challenged the idea of having coverlines, as some magazines for
example ID don’t use coverlines so I wanted to see if this would work or not for me. I have
now seen though that it would look better with coverlines as without them it looks quite
blank, so I will be adding these in for my final piece. The genre of the real magazines in my
decision making was very important to the creation of my own as I wanted to make sure it
would work as well as the ones already out there do, but also adding my own twist to it to
make it unique to all the others out there. Looking at similar genres such as ‘Pop’, some bits
of ‘Complex’ and the pop parts in other magazines allowed me to create the same sense as
they do. For example I looked at the kind of photography they take and different poses and
clothing they use for the models, I also looked at how they set out their double page spread
and interviews for the pop/R’n’B genre I am using.
2) How does your media product represent particular social groups?
On the cover of my magazine is a young female girl who is the age of an older teenager, the
photography is a mid-shot and she is standing up straight with her arms by her side and her
head tilted downwards, this represents her as just a normal girl who is minding her own
business with the pose of looking downwards. The costume she is dressed in is a black t-shirt
with a leopard print triangle on, this represents her as a fashionable girl as animal print is all
in fashion right now, so the magazine is kept up to date with the latest trends. The cover
artists facial expression is just a plain expression with a bit of a smile to represent that she is
a normal girl who can also be a bit shy too, just like any other woman in the world. The
colours I used are bold colours to bring the look to the magazine of bold pop and also
represent the idea that all teenagers are quite bright and confident in themselves these
days. I created my artist profile on a girl named ‘Georgia Hudgens’ who you could say is
similar to Rihanna, Beyoncé, Katy Perry and Nicki Minaj in music sense, I created a blog post
which described the artist and who she is. For my double page spread I will use her in an
interview by asking questions that the young adults will want to know, interesting questions
about her career that won’t bore the audience and instead keep them wanting to read

2. Rebecca Chapman
more. From my contents page the type of things that will be written to be in the magazine
are headlines like ‘Rihanna talks that talk with her new album’ and ‘Bey and Jay’s baby hits
the mic’, this represents the young adult social group to be interested in new pop gossip like
this and always want to be kept updated with the latest news.
3) What kind of media institution might distribute your media product and why?
I think that the institution that would publish my magazine is IPC Media, I have chosen these
as they publish a variety of different genre's of magazines and therefore I think they would
also publish mine as they are a big company who seem to take invest into new ideas. The
kind of magazines they publish include of music magazines, sports magazines and gossip
magazines so I wide range which would hopefully be open for my area. IPC Media publishes
'NME' magazine,'Woman' magazine and more. 'NME' magazine is similar to mine as it is a
music magazine of a particular genre of indie rock, even though mine is of a different genre,
they both share the same target audience of between 16-26 year olds. Which means that
they are interested in this target audience, and hopefully would publish my Pop/R'n'B
magazine to open their variety of magazines to a wider range. The future of music
magazines and industry changes a lot and my institution will move with these changes
because they will always do the research on the latest trends to make sure they are always
up to date on what their audience are interested in. If they didn’t follow what the newest
trends are, then they would lose a lot of the audience as the people won’t be interested in
that ‘old’ stuff anymore, so the institution has to always be up to date.
4) Who would be the audience for your media product?
The audience for my magazine will be mostly females around the ages of 15-30 as this is the
age range and gender which is most interested in pop and R’n’B music. Though there may
also be a male audience, and the ages may differ being older and younger, but I am defiantly
targeting at young adult females as I think this is where most the interest lays. I think that it
is important to make a selective choice with the audience, because if you leave it open for all
ages or both genders, then many people won’t buy it as there may only be a few pages that
the specific individual is interested in, as there is so much mixture of content type. I am
excluding the audience of people over 40+ as I don’t think many are interested in this genre,
and I will be creating the magazine in a fun, vibrant, young way which elder people are most
likely not to be interested in. You could also say that I am excluding the audience of males as
the models I am using are females, and the content I am including is mostly females,
although I still think some males would purchase it as they may like the music or even the
look of the cover artist or look of the magazine. I have reflected my choice of audience into
my magazine by keeping the models that I use female and in the age range of the audience I
aim for, by using my friend who is 17, and my sister who is 19. I will give it a young vibe with
music that young females are in to, dressing the models in fashions that are on the high
street at the moment, and also keeping the colours vibrant so it doesn’t look dull and boring.
5) How did you attract/address your audience?
The elements in my media work that would relate to my audience is the design of the
magazine, the models I use should hopefully attract the audience as they will be interested
in the same fashions ect as the models will be seen in. The colour pallet I use should also

3. Rebecca Chapman
hopefully attract them as I will be using bright vibrant colours like indigo, pink and blue with
black and white to make the colours stand out in a bold way. This should hopefully attract
the audience as young people seem to like bright colours and get interested by eye catching
designs. In my designs I am also hoping to include some good patterns behind texts like
bright flowers or some Aztec as from doing research I found that this is what many young
adults are into at the moment. So hopefully everything I include in it will interest the right
audience that I hope for. Assumptions that I have made about my audiences tastes and
interests are that they are interested in artists such as Nicki Minaj, Rihanna, Beyoncé, Kanye
West and more, because these are the main artists of these genres so I assume that they will
be interested in these as I have included these artists in my contents page. I’ve also assumed
that the audience will be quite lively and confident in them, as the magazine is going to
bright, bold and stand out, so maybe reflect on the buyer as well.
6) What have you learnt about technologies from the process of constructing this product?
7) Looking back at your preliminary task, what do you feel you have learnt in progression
from it to the full product?
http://kksaudienceandinstitution.blogspot.com/2012/02/as-evaluation-questions.html